Govind AgarwalMay 24, 2015 Hosting a magazine or a blogging platform is surely not easy as it seems to be. If you have already tasted success you know the amount of work that goes into it to make it happen. It is obviously your hard work that pays off in the end. It takes a … Continue reading 3 Major Google Analytics Reporting Tips for Online Publishers
Anna Bennett May 21, 2015 You spend hours a day pinning, or load up your boards for the next several days using Viraltag. But many people are asking, “How do I really know if what I’m doing on Pinterest is working?” Whether you’re managing your own account or someone else’s account, you want to figure … Continue reading How To Use Pinterest Analytics to Get More Followers, Repins & Click-Throughs (DD)
Rich PageMay 21, 2015 Google Analytics isn’t just for knowing how much traffic your website is getting, your top pages, and how your traffic sources and marketing efforts are performing. Nope. There is an even better use for it! It’s also really important to use it to help improve your website – so it converts … Continue reading The Best Google Analytics Reports For Improving Your Website
Rebekah RichardsMay 13, 2015 What are predictive analytics? What can they do for your marketing department and when should you consider a predictive analytics software solution? We excerpted this article from the highlights of an interview with Mick Hollison. During the interview, Trent and Mick discussed predictive analytics and how it works in marketing. Are … Continue reading How To Evaluate Lead Quality With Predictive Analytics
Mari KaneMay 10, 2015 Google Analytics is the motherlode of web data measurement. Its numbers will tell you everything and more about what your site is doing, so you can move forward with your marketing. The goal is to turn data into information, and information into insight.-Carly Fiorina, Former CEO of HP and current Presidential … Continue reading How to use Google Analytics on WordPress
Brenda TonApril 29, 2015 As a performance marketer, there’s never a day when I’m not using an analytics platform to measure the performance of my campaigns. It’s extremely important to track and measure advertising spend and understand how people are engaging with the assets you’re promoting. If you’re looking for a way to prove the … Continue reading How to Setup and Measure Your Digital Advertising Efforts with Google Analytics
Alexandra De ClerckApril 22, 2015 It’s important for every Facebook Page manager to have a good understanding of the performance of their Page. Especially today, where Facebook is more and more evolving in an advertising platform, and consequently an advertising budget comes in place, it is necessary to understand what works and where to allocate … Continue reading Which Analytics to Track on Facebook
Pam MooreApril 17, 2015 Many digital and social marketers shy away from data and analytics. The foolish marketers may fear it’s the dark side of marketing and that they will get drawn into week long meetings discussing menial metrics and data algorithms. This couldn’t be further from the truth. Smart marketers know that data and … Continue reading 10 Business Reasons Smart Digital Marketers Must Embrace Data And Analytics
It’s not just for data scientists anymore. Columnist Brian Massey shows us how to get creative and explore analytics from some unexpected sources. Brian Massey on April 9, 2015 My numbers are down. After spending my last few columns in deep dives on report sampling, tracking account holders, and measuring video, I thought I would … Continue reading 3 Refreshing Ways To Look At Marketing Analytics
Contributor Jane Morgan shares comprehensive advice for ensuring your manual campaign tagging is both consistent and consistently useful. Jane Morgan on April 9, 2015 Want to avoid lumping all your earned editorial links and marketing campaigns into one murky bucket of clicks? Connect Google Analytics with Google AdWords for automatic conversion tracking. For everything else, … Continue reading How To Simplify Manual Campaign Tracking In Google Analytics
