Wez Maynard — July 13, 2017 Follow @wez — July 13, 2017 TheAndrasBarta / Pixabay Many travel brands have a poor reputation when it comes to user experience (UX). We’ve all come across those annoying forms, endless checkout processes and questionable mobile experiences while trying to sort out a holiday. And we’ve all given up … Continue reading 5 Ways to Improve Travel UX with Google Analytics
Michelle Hill — June 30, 2017 Follow @VerticalLeap — June 30, 2017 Predictive analytics turns your existing data into a roadmap of future user actions. By modeling user behaviour against a range of influences that impact buying decisions, you can use predictive analytics to understand when people are most likely to buy. This is a … Continue reading Using Predictive Analytics to Increase Sales – Without Increasing Your PPC Budget
Nate Dame — June 18, 2017 Follow @seonate— June 18, 2017 Discovering traffic increases and new referring sites in Google Analytics reports is a great feeling. SEO is time-consuming work, so it’s incredibly rewarding to discover that the effort you’re putting into it is paying off. But before celebrating, it’s important to make sure those … Continue reading How to Reclaim Your Google Analytics Data from Spambots and Fake Traffic
Paul Morris — June 16, 2017 Follow @SuperbDigital— June 16, 2017 Google Analytics is the most accurate and sophisticated ways you can measure the success of your digital strategy and the various SEO methods you are using to drive traffic to your website. Alongside Google Search Console, it is probably the most important tool in … Continue reading A Small Business Guide to Google Analytics
Nicole Blanckenberg — June 9, 2017 Follow @https://twitter.com/StoreYaCom— June 9, 2017 Analytics tells a story. A story about where your sales are coming from, who is buying your products and which marketing channels are bringing in the best ROIs. Its data is the lifeblood of any successful eCommerce store. Therefore, mistakes that cost you money, … Continue reading The Biggest Analytics Lies and How to Spot Them
Michael Chibuzor — June 6, 2017 Follow @mikecoder— June 6, 2017 Google Analytics is one of the most used analytics tools. It’s used by some 28 million websites worldwide. It’s an easy tool to use and comes with no cost. On one hand, when you effectively track your website’s traffic, sales, and revenue, you will … Continue reading 2 Powerful Google Analytics Metrics That Can Improve Your Search Rankings
Edin Šabanović — June 2, 2017 — June 2, 2017 The conversion funnel is the most important part of every e-Commerce website. It’s where the magic happens: visitors turn into customers, fulfilling the purpose of your website. But sadly, as we know, not all visitors who put a product into their carts end up buying. … Continue reading Funnel Analysis: Finding and Fixing Conversion Problems with Google Analytics
Paul Schmidt — June 1, 2017 — June 1, 2017 What Does This News From Google Mean? Attribution is one of the biggest challenges that marketers have been facing for years. Attribution helps marketers understand what tactics, devices, and channels are helping your prospects turn into customers. Google announced this week Google Attribution. This solution … Continue reading Google Attribution: A Huge Analytics Change Is Coming Your Way
Kaitlyn Hammond — May 31, 2017 — May 31, 2017 If you are a business owner, you know the importance of an online presence for your company. Even if you don’t sell your products online, you need to create brand awareness through marketing and advertising to build a strong and positive reputation. Simply creating a … Continue reading Google Analytics: Everything You Need to Know to Track Your Traffic
Joseph Riddle — May 28, 2017 Follow @josephriddle13— May 28, 2017 Stop me if you’ve heard this one: a digital analyst, with a background in web development and marketing, takes a role heading up web analytics for a Fortune 500 company…and finds himself in the midst of chaos. The business wants to know how their … Continue reading Changing the Business of Relying on Marketing Analytics
