Allie Decker — February 19, 2018 — February 19, 2018 Great marketing extends beyond creating and sharing content – and great marketers take it a step further to ensure their strategy is working. They do this (in part) through Instagram analytics tools. Let me guess. You’ve asked yourself the following questions multiple times: Are any … Continue reading 9 Instagram Analytics Tools That Will Level Up Your Marketing Game
Jacob Havenridge — January 26, 2018 — January 26, 2018 Tumisu / Pixabay You’ve set up your AdWords account and have successfully sent qualified traffic to your site. Now you need to make optimizations using feedback from how your account’s traffic is performing on your site. To get this data, you need to understand how … Continue reading Tips for Using Google Analytics with AdWords
Syed Balkhi — January 23, 2018 — January 23, 2018 Do you want to improve your website this new year? Google Analytics is the most comprehensive tracking tool available on the market. It gives you detailed data about your website visitors and the actions they take on your site. You’ll be able to see what … Continue reading How to Use Google Analytics Data to Improve Your Website This New Year
The new features reframe the focus on understanding user journeys. Susan Wenograd on December 14, 2017 Brands are working hard to meet a resounding customer demand for an experience that is relevant and personal to where they are in their engagement with brands. Ninety percent of marketers say understanding how users engage across channels … Continue reading Google Analytics releasing 4 new functions to offer more user-centric insights
Rachel Cunningham — November 28, 2017 — November 28, 2017 Careful analysis of user traffic, performance, and engagement is critical to understanding the true ROI of a B2B website design and marketing campaign. This article takes a closer look at the important metrics you and your marketing team should be evaluating to see how your … Continue reading Google Analytics Part 2: Digging Deeper into Key Metrics
In Part 6 of a series, columnist Scott Rayden walks you through the top areas you should focus on in marketing analytics and how to implement them. Scott Rayden on November 27, 2017 No marketing department has an unlimited budget. The money question for us (pun intended) is “How can we best allocate budget to … Continue reading CMO audit series, Part 6: Analytics
By EmilyReiffer December 4th, 2017 YouTube is one of the most widely visited websites. The video sharing platform currently attracts over a billion users—about a third of all Internet users who all collectively generate billions of views. YouTube’s widely recognisable format and presence on the web make it a powerful asset to any marketing strategy. … Continue reading How To Track YouTube With Google Analytics
Rachel Cunningham — November 28, 2017 — November 28, 2017 Tracking metrics are essential to evaluate the efficacy of any project or campaign. The same rings true for B2B website design projects and marketing campaigns. Enter Google Analytics, the search engine’s web traffic and website performance tracking tool. Not only does Google Analytics (GA) provide … Continue reading Google Analytics Part 1: An Introduction for New Users
Successful CMOs are embracing analytics to gain a competitive advantage. Columnist Nandini Rathi discusses how you can set up a sophisticated analytical framework for data-driven marketing. Nandini Rathi on November 21, 2017 In this data-driven age, marketers can no longer afford to be analytics-agnostic. Without analytical sensibility, data-driven insights are hard to come by. … Continue reading 5 best practices for transforming the customer journey through analytics
Randy Milanovic — November 20, 2017 Follow @kayak360 — November 20, 2017 When you want to know how well your business website is really performing over time, nothing beats a good review of your analytics package. From free options to complicated paid software platforms, there is no shortage of applications to tell you how many … Continue reading Follow Analytics to Keep Your Plan on Track
