Dave Colgate — July 17, 2019 — July 17, 2019 One of the most common issues you’ll experience in Google Analytics is (not set) values. Missing or inaccurate data compromises your ability to gain reliable insights and make valuable business decisions, which is the whole point of using a platform like Google Analytics. Here’s a … Continue reading What Does ‘Not Set’ Mean in Google Analytics?
Unless you have highly niche or specific needs, it’s time to review your tech stack and plan for a potential platform shift. Seth Redmore on June 14, 2019 The martech world is shrinking as fast as it’s growing. The global big data analytics market was valued at $8.5 billion in 2017, but the number of … Continue reading The analytics market is consolidating. What does this mean for marketers?
Larry Kim — June 6, 2019 Follow @larrykim — June 6, 2019 With 80% average open rates and 20% click-through rates, it’s no secret that Facebook Messenger marketing is a powerhouse tool for unicorn digital marketers. If you haven’t built a Facebook Messenger chatbot yet, it’s time to jump in — you can build one … Continue reading The Ultimate Guide to Facebook Messenger Chatbot Analytics in 2019
Nico Prins — May 30, 2019 Follow @nhdprins — May 30, 2019 We’re often told that in today’s world data is king. While there’s certainly truth to that statement, sometimes having too much information can be as bad as not having enough. In fact, too much data can blind easily us to truly important insights. … Continue reading How to Segment and Track Your Audience With Google Analytics
Victoria Taylor — June 2, 2019 — June 2, 2019 Having a YouTube channel is a great way to put your content in front of over a million viewers. Plus, YouTube videos tend to have a longer shelf life when compared to content on other platforms. But once your video content is uploaded, you’ll still … Continue reading 12 Youtube Analytics Every YouTuber Should Know
Charlotte Rowe — May 20, 2019 — May 20, 2019 Your website analytics are essential to understanding how your site is performing, and user experience is a crucial part of that. While your performance analytics will give you a lot of the “what,” heatmaps can help answer the “why,” helping you drill down into improving … Continue reading 6 Questions That Heatmap Analytics Can Answer About Your Website
Britt Laeger — April 24, 2019 — April 24, 2019 Throughout the 20th Century, one of the biggest problems with marketing was that it was difficult to calculate its return on investment. Is that ad we placed in the newspaper last month really the reason we’re seeing an uptick in store visits? Or, is the … Continue reading The Beginner’s Guide to Digital Marketing Analytics
Search Analytics Tool Moves Into Financial, Investor Markets by Laurie Sullivan @lauriesullivan, April 19, 2019 As initial public offerings (IPOs) ignite with companies like Pinterest, Lyft, Uber and Slack executives taking their companies public, SimilarWeb — a provider of analytics related to the performance of websites and apps — has moved into the financial space with … Continue reading Search Analytics Tool Moves Into Financial, Investor Markets
Build organizational structure and develop analytics leaders who bridge data science with marketing strategy to improve your return on investment. Eric Bradlow & Jeremy Korst on April 19, 2019 Gartner recently published their Predicts 2019 research report, outlining several converging trends that pose a threat to CMOs and marketing organizations. The report also makes … Continue reading Here’s how to get the most out of your marketing analytics investment
Zaid Ammari — April 18, 2019 Follow @ppcmasterminds — April 18, 2019 Having a clear understanding of the wants and needs of a web site’s visitors is a recipe for success. And the easiest way to get to know an audience is by capturing data on their activity while visiting a site. This information is … Continue reading How to Use Google Analytics: Getting Started
