Dhariana Lozano — November 8, 2019 Follow @DhariLo All my blog readers know I love social media analytics. I can’t stress how important it is to keep track of how your social media accounts are performing so you can capitalize on what’s working and drop what isn’t. In this post I’ll go over 4 ways … Continue reading 4 Ways To Use Social Media Analytics To Maximize Your Efforts
Tag Archives: Analytics
Hunter Douglas Uses Speech Analytics Feedback To Improve Customer Experience
Hunter Douglas Uses Speech Analytics Feedback To Improve Customer Experience by Laurie Sullivan @lauriesullivan, October 18, 2019 Hunter Douglas, a manufacturer and marketer of custom window treatments, found a new way to analyze customer communications to make better products and improve customer service by using “unsolicited feedback” from consumers. By analyzing customer service calls, call center … Continue reading Hunter Douglas Uses Speech Analytics Feedback To Improve Customer Experience
Marketer Uses Speech Analytics Feedback To Improve Customer Experience
Hunter Douglas Uses Speech Analytics Feedback To Improve Customer Experience by Laurie Sullivan @lauriesullivan, October 18, 2019 Hunter Douglas, a manufacturer and marketer of custom window treatments, found a new way to analyze customer communications to make better products and improve customer service by using “unsolicited feedback” from consumers. By analyzing customer service calls, call center … Continue reading Marketer Uses Speech Analytics Feedback To Improve Customer Experience
Marketers want more data, analytics, tech for improved personalization [Study]
According to a report from Merkle, marketers want to invest more in data, analytics and tech to improve customer engagement, and an email address is still the highest priority data to acquire. Jennifer Cannon on August 23, 2019 Delivering personalized communications that drive customer engagement at every touchpoint continues to be a challenge for most … Continue reading Marketers want more data, analytics, tech for improved personalization [Study]
The Need for Speed in Analytics
Sarah Gaffney — August 8, 2019 — August 8, 2019 Lalmch / Pixabay Even though Usain Bolt ran the 100m dash in 9.58 seconds, his speed is no match for the sub-second-by-second power of real-time analytics. Programmers are always searching for new ways to access larger volumes of data with greater speed and ease. This … Continue reading The Need for Speed in Analytics
How to Set up Google Analytics Filter for Internal Traffic
Ryan Stewart — August 3, 2019 Follow @ryanwashere — August 3, 2019 The first thing all new agency clients get is an Analytics audit. It helps us understand if we can properly track the progress of our campaigns. A screenshot of our agency’s analytics audit. The number one analytics issue er see is failure to … Continue reading How to Set up Google Analytics Filter for Internal Traffic
Simplifying Google Analytics configuration with Google Tag Manager
Using analytics through GTM allows you to simplify the code in place on your site and quickly set up advanced features like cross-domain tracking. Tim Jensen on July 29, 2019 Google Analytics is a crucial part of any online marketer’s toolbox. Getting analytics data starts with a proper installation of the tracking code. Thankfully, Google … Continue reading Simplifying Google Analytics configuration with Google Tag Manager
3 Ways Small Businesses Can Leverage Predictive Analytics
Andrej Kovacevic — July 29, 2019 Follow @andrejtl — July 29, 2019 Photo: tippapatt / Adobe Stock Small businesses in every industry wage a constant battle to capture and keep the attention of consumers in their target market. In some cases, they do so in direct competition with some of the world’s best-known brands. To … Continue reading 3 Ways Small Businesses Can Leverage Predictive Analytics
The Best Google Analytics Reports for Improving Websites
Rich Page — July 25, 2019 Follow @richpage — July 25, 2019 Google Analytics isn’t just for knowing how much traffic your website is getting, your top pages, and how your traffic sources and marketing efforts are performing. Nope. There is an even better use for it! It’s also really important to use it to … Continue reading The Best Google Analytics Reports for Improving Websites
Local Search Analytics Defines True Local Competitors, Performance
Local Search Analytics Defines True Local Competitors, Performance by Laurie Sullivan @lauriesullivan, July 17, 2019 Google’s focus on hyperlocal search data prompted Moz to build a platform giving marketers tools to access competitive data for tracking and analytics. Local Market Analytics provides search engine optimization professionals with a feature Moz calls “multi-sampling of local SERPs … Continue reading Local Search Analytics Defines True Local Competitors, Performance
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