Enterprise platforms may offer strong features, but their scale and processes often lack the speed, customization or flexibility you need. Gene De Libero on September 12, 2025 Your martech vendor selection process starts with analyst reports, doesn’t it? You pull up those comprehensive evaluations, scan the vendor rankings and shortlist enterprise platforms with impressive … Continue reading Why vendor agility often trumps analyst rankings
Analyst Believes Google AI Mode Will (Soon) Replace Traditional Search by Laurie Sullivan , Staff Writer @lauriesullivan, May 14, 2025 An analyst has made two predictions related to artificial intelligence (AI): that Google AI Mode will replace traditional search, and Apple will continue to use Google’s engine as its default. Whether or not these predictions come … Continue reading Analyst Believes Google AI Mode Will (Soon) Replace Traditional Search
Marketing analysts are evolving from report builders to strategic advisors. Uncover how AI, automation and data democratization are redefining their roles. Greg Kihlstrom on April 15, 2025 Your current marketing reports likely contain some compelling insights, but often, they are buried beneath vanity metrics and other charts and graphs that instead point to the … Continue reading The strategic rise of the marketing analyst in the age of AI
May 22, 2024 A retail analyst says Target is ‘falling behind’ Walmart, Amazon, and Costco after earnings, but hope is not lost The company’s stock growth has lagged this year when compared to some of its competitors in the retail space. BY Sam Becker Target reported Q1 2024 earnings on Wednesday, revealing to investors that comparable … Continue reading A retail analyst says Target is ‘falling behind’ Walmart, Amazon, and Costco after earnings, but hope is not lost
See how the MarTechBot responds to a prompt and how the prompt can be improved. Today: duties and interview questions for a new business analyst. MarTechBot on April 8, 2024 Best of the MarTechBot showcases the MarTechBot’s responses to prompts submitted by readers. See more about how marketers are using MarTechBot here. The language model is based on content … Continue reading Hiring a business analyst: Best of the MarTechBot
By Chris Morris October 24, 2023 Microsoft beat analyst expectations in its latest fiscal quarter, giving the stock a big boost in after-hours trading. Shares were around 4% higher after the company reported first-quarter earning results of $2.99 per share, significantly higher than the $2.65 per share expected by FactSet. Revenue topped expectations as … Continue reading Microsoft earnings blow past analyst expectations
Analyst Sees Microsoft Bing Search Outpacing Google Search Revenue Within 3 Years by Laurie Sullivan @lauriesullivan, July 21, 2023 Microsoft’s development of its own version of Google’s Performance Max platform, as well as rebranding the PromoteIQ retail media platform and Xandr ad tech into a suite of applications under the Microsoft Advertising banner, has prompted … Continue reading Analyst Sees Microsoft Bing Search Outpacing Google Search Revenue Within 3 Years
Run Rabbit Run: What One Analyst In China Predicts by Laurie Sullivan @lauriesullivan, January 29, 2023 Alaris Consulting Group in Shanghai published a report Sunday predicting trends and outcomes in business and geopolitics in China for this Year of the Rabbit. “This year we hope to see increased diplomatic efforts that implement protocols and procedures that … Continue reading Run Rabbit Run: What One Analyst In China Predicts
YouTube Shorts Monetization Could Be A ‘Big Success,’ Analyst Predicts by Laurie Sullivan @lauriesullivan, September 27, 2022 Google has built YouTube into the dominant player in the over the top (OTT) video market, especially in the United States. The company is expected to grow viewership by 2.3% to 231.5 million this year in the U.S., … Continue reading YouTube Shorts Monetization Could Be A ‘Big Success,’ Analyst Predicts
Analyst Warns Roku’s Premium Ad Prices Could Be Impacted By Increased Competition by Wayne Friedman , August 2, 2022 Roku could see lower premium ad prices due to rising competition from alternative digital media players, Pivotal Research Group securities analyst Jeffrey Wlodarczak writes in a new report sent to investors. While the competition likely includes … Continue reading Analyst Warns Roku’s Premium Ad Prices Could Be Impacted By Increased Competition
