Debra Murphy January 7, 2021 Small business owners tend to view their businesses very tactically. Taking an objective view of your business from both an internal and external perspective can uncover a host of opportunities while highlighting potential threats. A SWOT analysis can help you evaluate your small business and the surrounding business environment that … Continue reading How to Conduct a Small Business SWOT Analysis
Baylor Cherry January 3, 2021 Sun Tzu said, “If you know the enemy and know yourself, you need not fear a hundred battles.” Today’s inbound marketing experts are great at the “know yourself” part, but every now and then “knowing the enemy” falls by the wayside. Yet, everyone always wants to be one step ahead … Continue reading 20 Competitor Analysis Tools to Help Grow Your Brand (2021 Edition)
Angela Hausman, PhD December 21, 2020 Ah, the lowly break-even analysis. Maybe you learned break-even analysis in Accounting class, or Finance, or even Marketing class. Maybe you think it’s so simple, so … pedestrian that it couldn’t possibly provide any value to organizations trying to optimize returns. But, you’re wrong. Break-even analysis is very powerful … Continue reading Powerful Break-Even Analysis Strategies Backed By Science
Maria Ganta December 11, 2020 Want to implement successful strategies in 2021? This article is for you. This article will mention ten steps to help you create the best social media competitive analysis in 2021. First, what is a social media competitive analysis? A competitive analysis sees a company’s strengths and vulnerabilities. With this analysis, … Continue reading Conduct a Successful Social Media Competitive Analysis in 2021 [Infographic]
Milosz Krasinski November 23, 2020 As all internet marketers are aware, backlinks are the crux of the whole SEO business. These form one of the most important signals for Google when it examines your website therefore, you want to learn as much as possible about your backlink profile. This knowledge will let you acquire new … Continue reading How to Conduct Backlink Analysis and Find New Opportunities
Karen Repoli October 28, 2020 How many times have you thought of ideas for building your business only to get caught in the “analysis paralysis” that seems to plague solopreneurs? You know the vicious cycle: You get a great idea, you get excited for it, but then weeks later you still haven’t started it and … Continue reading Stop Analysis Paralysis and Launch Your Product Now
Angela Hausman, PhD October 21, 2020 Developing a break-even strategy represents the best decision-making tool available to marketers regardless of industry or niche. As we begin our discussion of how a break-even strategy explodes your business, we need to agree on the definition of break-even then know how we calculate break-even. So, break-even is the … Continue reading Break-Even Strategy to Blow Up Your ROI: Using BE Analysis for Decision-Making
Jeff Previte September 23, 2020 As you are strategizing for business growth, you might realize that you need to reset and consider what your business is doing well, what you’re struggling with, what your growth opportunities are, and what obstacles stand in the way of your goals. The best way to check in with the … Continue reading How to Conduct a SWOT Analysis
Emily Carroll September 18, 2020 The process of conducting a competitive analysis has never been more important. This year has created massive shifts in consumer behavior and how they choose to interact with businesses. As a result, competitor research has become a growing need among organizations to understand how their services, pricing offerings, and marketing … Continue reading 3 Benefits of Conducting a Competitive Analysis
Katy French July 2, 2020 According to iHire’s 2019 Employer Branding Pulse Survey, 59.3% of companies either don’t have an employer branding strategy, or don’t know if they do. If you fall into that camp, it’s time to remedy that ASAP. The hiring game has changed. Job candidates expect a lot more than a paycheck … Continue reading How to Do an Employer Competitive Analysis
