By Suzanne LaBarre In 2005, the future of American business was reflected in the spotless tile behind a toilet bowl. Procter & Gamble had released the Mr. Clean Magic Reach, a sleek tool with a detachable head for scrubbing the darkest recesses of a bathroom. Developed in just 18 months, it represented a strategic … Continue reading Why corporate America broke up with design
By Michael Grothaus July 12, 2022 The World Economic Forum has released its 2022 report on the global gender gap. The annual report examines four main metrics of gender parity: economic participation and opportunity, educational attainment, health and survival, and political empowerment. The more parity between males and females in these areas results in a higher … Continue reading Global Gender Gap 2022: These 10 countries are closest to parity (America doesn’t make the top 25)
By Amy Odell March 13, 2022 At the beginning of the pandemic, corporate privacy lawyer Cece Xie found herself in an unexpected position when her first TikTok went viral. The video was a meme comparing her relentless work pace to that of her friends, who were working in marketing and having, as she … Continue reading How corporate America (mis)manages slash influencers
Anthony Mersino — June 10, 2020 Do you think that your organization is too large or too old to succeed with Agile and Scrum? Think again. This success story describes how Bank of America successfully transitioned to Agile and Scrum, proving that Agile can be made to work in a large and established organization. Read … Continue reading Agile Success Story – Bank of America
Amy Bennet — June 27, 2019 — June 27, 2019 A quick trip down memory lane reminds us that the 1990s saw a massive rise in the practice of offshoring call centers. With the convergence of economic factors and technological advancement, it was seen as the cheap alternative for companies who required basic customer support … Continue reading Keep Your Contact Center in North America Without Breaking the Bank
Bank Of America, Capital One Customers Warm Up To AI Marketing Tech by Laurie Sullivan @lauriesullivan, June 11, 2018 Bank of America began rolling out its virtual voice assistant Erica, in March, and by June the financial institution says all customers will have an option to communicate with the technology online. The chatbot can search … Continue reading Bank Of America, Capital One Customers Warm Up To AI Marketing Tech
Bank Of America Launches AI-Driven Virtual Assistant by Chuck Martin , May 21, 2018 Bank of America is introducing its AI-driven virtual assistant Erica to its 25 million mobile clients. The digital assistant combines artificial intelligence, predictive analytics and natural language and can use voice, text or tapping. “Everything we do is based on what … Continue reading Bank Of America Launches AI-Driven Virtual Assistant
Apple Search Ads Boost iOS App Use, Retention In North America by Laurie Sullivan @lauriesullivan, February 23, 2017 Marketers still struggle to retain app users on smartphones running Android and iOS operating systems, but the overall retention rate for non-gaming iOS apps continues to skyrocket compared with overall rates. Overall, only 10% to 12% of … Continue reading Apple Search Ads Boost iOS App Use, Retention In North America
Graham JonesJanuary 26, 2015 American companies are using email marketing techniques much more effectively than companies in Europe. According to a Mailjet study of brands in American and Europe, there were several areas in which firms based in the USA were ahead of their European counterparts. The study found, for instance, that nine out of … Continue reading America Leads The Way On Email Marketing
