Tag Archives: Alternative

Bitcoin: From a Digital Currency to an Emerging Alternative Asset

Cryptocurrencies

Hannes Helenius July 28, 2021 A currency without a border, Bitcoin is everywhere, an asset belonging both to everyone and no one. In May, bitcoin surged by more than 900% since its collapse one year ago. After its recent falls, it is now trading at half that price, according to The Times. Yet, bitcoin’s role … Continue reading Bitcoin: From a Digital Currency to an Emerging Alternative Asset →

Clubhouse App: New Podcasting Alternative or Supplement?

Clubhouse

Angela Hausman, PhD June 14, 2021 The Clubhouse app is a new, exclusive, and invitation-only social network that runs on the iPhone (although new versions now run on Andriod devices); adding drop-in chat functionality. Excellent marketing and the exclusivity of this app, combined with high-profile users like Elon Musk, drove downloads to over 8 million … Continue reading Clubhouse App: New Podcasting Alternative or Supplement? →

Does Google’s FLoC alternative to third-party cookies make sense?

Privacy

If the battery of addressability alternatives becomes too confusing, will contextual advertising resurge? Kim Davis on February 8, 2021 It’s common knowledge that Google Chrome will deprecate third-party cookies in the near future — likely in 2022. Possible alternatives to preserve addressability are being floated, among them initiatives springing from Chrome’s Privacy Sandbox. But are … Continue reading Does Google’s FLoC alternative to third-party cookies make sense? →

Digital Marketing: Your Trade Show Alternative

Digital Marketing

Ben Savage December 17, 2020 As trade show cancellations pile up, pressure mounts to boost marketing efforts and attract prospective buyers. Although you may participate in virtual events, you still need a way to talk directly to leads. Fortunately, digital marketing tactics can connect you to potential customers and amplify your message across many platforms. … Continue reading Digital Marketing: Your Trade Show Alternative →

In-video engagement as an alternative to ads

Video Marketing

How to activate engagement within the video-viewing experience. Rodric Bradford on November 18, 2020 Video is a key channel marketing channel, but traditional advertising strategies are not always the best choice. “[Pre-roll and post-roll] video campaigns can be effective but often there just simply isn’t enough time for the product to be displayed for the … Continue reading In-video engagement as an alternative to ads →

E-commerce as an Alternative for Brick-and-Mortar Retailers

Brick-and-Mortar Business

Michael Begg — April 16, 2020 The impact of coronavirus can be seen throughout the different areas of our economy: airlines are struggling, restaurants are closing, and even the stock market has suffered. However, most economic losses in the United States are due to store closures. About 72% of retailers are already closing stores and … Continue reading E-commerce as an Alternative for Brick-and-Mortar Retailers →

Alternative Paid Program Makes Publishers Less Dependent On Google, Facebook For Search Traffic

Publishers Guide

Alternative Paid Program Makes Publishers Less Dependent On Google, Facebook For Search Traffic by Laurie Sullivan  @lauriesullivan, January 7, 2020 Flipboard on Tuesday rolled out a native paid-content program introduced last year in beta that gives creators the opportunity to promote stories, expand audience development, and support affiliate and marketing efforts. “Think of it as … Continue reading Alternative Paid Program Makes Publishers Less Dependent On Google, Facebook For Search Traffic →

Denied for a Small Business Loan? Consider Alternative Lenders

Small Business Challenges

Tucker Mathis — July 17, 2019 Follow @https://twitter.com/finsync — July 17, 2019 Getting approved for a small business loan from traditional lenders or the SBA is difficult. A growing number of businesses are securing funding through online lenders. What do restaurants, auto parts stores and essentially all businesses have in common? They can’t survive for … Continue reading Denied for a Small Business Loan? Consider Alternative Lenders →

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