Here’s a structural fix for what siloed martech and outdated org models fail to deliver: alignment, agility and scalable creative execution. Gareth Chilton on August 8, 2025 Today’s studios face a complex mandate: deliver more content across more channels to more audience segments faster and with fewer resources. It sounds impossible, but it isn’t … Continue reading CreativeOps can’t scale alone — fusion teams make it happen
Research found marketers and agencies lack pride in their work and don’t feel the quality is improving. What’s going on here? Mike Pastore on March 27, 2025 Only one-third of marketers and one-quarter of agencies feel proud of their creative work, according to a recent study, and many of them feel its quality is … Continue reading Does your team struggle to evaluate creative ideas? You’re not alone
Collecting the data traditionally captured in a CRM is mere table stakes, according to a new report. It’s time to re-think how you work with customer data. Mike Pastore on February 26, 2025 Customer data is underutilized and the traditional approach of using a customer relationship management (CRM) platform to collect data from sales … Continue reading Are CRMs alone sufficient in a data-driven world?
July 17, 2024 Earning $300K but not feeling wealthy? You’re not alone The salary puts earners in the top 3% in the United States BY Shalene Gupta What does it mean to be rich? That answer might change depending on who you ask. Jenius Bank, the digital division of SMBC Manubank, surveyed over 4,000 Americans between … Continue reading Earning $300K but not feeling wealthy? You’re not alone
Learn why and how to enhance your first-party data strategy with second-party partnerships and third-party enrichment. Angelina Eng on July 9, 2024 First-party data has become the go-to solution for many marketers grappling with increasing privacy regulations, continued loss of data signals and the impending deprecation of third-party cookies. The shift toward data directly … Continue reading Why first-party data alone won’t solve marketers’ challenges
July 01, 2024 Companies are facing a skills-gap crisis that college alone can’t fix Finding skilled workers to meet the needs of emerging industries such as AI and green energy requires new ways of thinking about old ideas. BY Byron Auguste and Euan Blair With emerging industries—from AI to semiconductors to clean energy—rapidly spurring “good jobs” … Continue reading Companies are facing a skills-gap crisis that college alone can’t fix
AI-assisted copywriting more effective than humans alone Charlotte Colombo Freelance Journalist AI-assisted copywriting As newsrooms and websites begin to incorporate AI into their content more, you can’t blame writers for worrying about being replaced. But what if we learned to work with AI rather than against it? That was the mentality behind a … Continue reading AI-assisted copywriting more effective than humans alone
By Julia Herbst November 05, 2023 Remember when everyone was obsessed with the Great Resignation? We published piece after piece looking at why so many workers were resigning, and what employers could do to ensure remaining employees felt valued and engaged. Now that the Great Resignation is decidedly over—even according to the professor who … Continue reading If you hate your job, you’re not alone. Everyone is experiencing the ‘Great Gloom’
Amazon warehouse workers vote to unionize in Staten Island (updated) This will be Amazon’s first unionized warehouse in the US. J. Fingas @jonfingas April 1st, 2022 Workers stand in line to cast ballots for a union election at Amazon’s JFK8 distribution center, in the Staten Island borough of New York City, U.S., March 25, 2022. … Continue reading A pregnant worker and labor activist says Amazon made her pick up trash alone
Deanna Ritchie December 14, 2021 Seniors are paying inflated rates for groceries, gas, and holiday gifts; many continue to live and spend as if this isn’t the case. According to the Labor Department, the consumer price index in the United States reached a 31-year high in October, with prices for goods and services up 6.2 … Continue reading Are You Ignoring Inflation? You’re Not Alone.
