Kristen Herhold — June 22, 2018 Follow @kristenherhold — June 22, 2018 “Email is dead” is a common phrase among experts and non-experts alike. They argue that email does a poor job of reaching consumers and influencing them to convert. For most businesses, however, email marketing is alive and well: 69 percent of businesses use … Continue reading Email Marketing Is Alive And Well According To New Survey
Marco Mijatovic — July 3, 2017 — July 3, 2017 Have you heard the one about email marketing? You know, the school of thought which claimed that it would slowly decline as social and digital communication channels took hold? This prediction has proved to be wide of the mark, with email marketing continuing to thrive … Continue reading 4 Compelling Stats That Prove Email Marketing Is Alive
Justin Herring — June 8, 2017 Follow @justincherring— June 8, 2017 If you spend a few minutes online searching for articles about search engine optimization, you’ll find one marketing expert after another saying SEO is no longer effective. In fact, many of them will tell you this traffic generation method is dead. Others will tell … Continue reading Is SEO Dead? No…And Here’s 14 Reasons Why SEO Is Still Alive [Infographic]
Taylor Pearson — June 5, 2017 Follow @TaylorPearsonMe— June 5, 2017 Robert Moses may be the most influential historical figure you’ve never heard of. Moses was the master builder of New York. If you’ve ever set foot in a major city, he’s affected your life. He built more infrastructure than any individual in modern history. … Continue reading Lessons on How to Amass Power, Get Things Done, and Be Eaten Alive
Karen Repoli — February 14, 2017 Follow @karenrepoli— February 14, 2017 Is email marketing history? Here is what the thought leaders say: “Not all email marketing is dead – only email considered “noise on the line,” boring email and spam. What is alive and well is smart email marketing.” Aaron Agius in Entrepreneur.com. “Email marketing … Continue reading Email Marketing: Dead or Alive?
by David Rodnitzky, (December 03, 2015) “In general, it could be argued from the consumer point of view that the better the search engine is, the fewer advertisements will be needed for the consumer to find what they want.” That seems like a reasonable assertion to me — and I’m an advertising guy. Who said … Continue reading On Mobile, Content Marketing is Alive and Well — SEO, Not So Much
Holly SemanchickOctober 7, 2015 Debates in the digital marketing industry are now questioning whether keywords are still king for SEO. The reigning factor used to be the sheer number of keyword usage on a site since Google only collected rankings information based on the keywords seen on pages. And with that simpler process, devious marketers … Continue reading Keywords: Dead or Alive?
How do you achieve true people-based marketing? Columnist Mike Sands explains why it’s all about reaching customers at the right time with the right message. Mike Sands on September 22, 2015 My last column dissected the difference between first-, second- and third-party data and why first-party data in particular is critical to people-based marketing. But … Continue reading It’s Alive: The Power Of First-Party Intent Signals
James TimpsonFebruary 22, 2015 Social media is very much a part of everyday life for consumers all over the world, and businesses are capitalizing on this by placing great emphasis on social media marketing. Your business could be at a major disadvantage over competitors if you aren’t on social. At the heart of social media … Continue reading Social Media Engagement: Staying Alive As A Business
Eric HammisFebruary 10, 2015 Email marketing is one of the oldest forms of digital marketing, and it continues to be one of the most vital parts of digital marketing. However, you’re most likely going to stumble upon articles that say email is no longer important. Here’s my favorite, “RIP email marketing.” It’s kind of humorous … Continue reading Is Email Marketing Still Alive?