Tag Archives: Algorithm

How Google Core Algorithm Updates Could Affect Organic Visibility

Eddie Nehani July 29, 2020 Analysis of organic visibility patterns during Google core algorithm update To better understand how Google categorizes different websites, we went through the exercise of analyzing the organic visibility index for two luxury clothing brands Chanel and Dior, using SISTRIX visibility index tool. SISTRIX visibility index is based on the combination … Continue reading How Google Core Algorithm Updates Could Affect Organic Visibility

How Often is Google’s Search Algorithm Updated?

Timothy Carter July 14, 2020 As you’re likely familiar, Google uses an algorithm to populate results in its search engine results pages (SERPs). This algorithm has undergone dramatic transformations in the 20ish years its been active, and it’s still being consistently updated today. If you But just how often is Google’s algorithm updated, and what … Continue reading How Often is Google’s Search Algorithm Updated?

How to Adapt to Amazon’s Ever-Evolving Algorithm in 2020

Kiran Patil — May 6, 2020 With millions of sellers stocking the virtual aisles of Amazon, it’s not easy to stand out in the crowd. Amazon wants to promote competition and allows multiple sellers to fulfill customer demands across various categories. But the real question is, how do some sellers fair better than others? The … Continue reading How to Adapt to Amazon’s Ever-Evolving Algorithm in 2020

What to Do About BERT & Google’s Recent Local Algorithm Update

Gordon Donnelly — November 19, 2019 Keeping track of Google’s algorithm updates is a full-time job—especially considering the fact that Google doesn’t always explain why frequent fluctuations in the SERP (Search Engine Results Page) occur. Mostly, these updates occur in the name of increasing relevance in the SERP. They benefit sites that produce quality, fresh, … Continue reading What to Do About BERT & Google’s Recent Local Algorithm Update

Google Algorithm Change Looks To Reward Original Reporting

Google Algorithm Change Looks To Reward Original Reporting by Laurie Sullivan  @lauriesullivan, September 12, 2019 Google’s recent updates to its ranking algorithm now favor original reporting in search results. It appears that the company will reward those publications willing not only to invest in journalists who can dig up and double check facts, but publishers … Continue reading Google Algorithm Change Looks To Reward Original Reporting

Breaking Mass Shooting News Prompted Google To Tweak Algorithm

Breaking Mass Shooting News Prompted Google To Tweak Algorithm by Laurie Sullivan , Staff Writer @lauriesullivan, Yesterday Pandu Nayak, a former NASA research scientist who joined Google 14 years ago to work on its search engine, told the “Guardian” that mass murders present an increasing challenge for the search engine to deliver accurate results. The tragic … Continue reading Breaking Mass Shooting News Prompted Google To Tweak Algorithm