Deloitte forecasts up to a 22 percent increase in e-commerce sales, online sales are expected to reach $128 to $134 billion. Robin Kurzer on October 15, 2018 There is consensus among analysts that e-commerce will spur holiday retail sales growth this year. Forrester forecasts online sales to grow 13.5 year over year. EMarketer pegs … Continue reading Analysts agree: E-commerce sales set to deliver robust holiday retail growth
Colby Renton — August 15, 2018 — August 15, 2018 After Marketing and Sales come to an agreement on what makes a sales qualified lead (stage 1 of lead management), it is now time to seek agreement on the labels and definitions of customer acquisition and retention statuses (stage 2). This enables lead funnel management, … Continue reading How to Agree on Labels and Definitions of Customer Acquisition
Let’s Just Agree That Location Data Is Inaccurate by Thomas Walle , Op-Ed Contributor, June 5, 2018 Location data sellers typically tell brands that they know that a user went to the Starbucks at 33rd and 5th in New York at 5 p.m. But, if you know how location data works, you know that it’s … Continue reading Let’s Just Agree That Location Data Is Inaccurate
Larisa Bedgood — April 16, 2018 Follow @www.twitter.com/V12Data — April 16, 2018 85% of Marketers Agree that Email Marketing Performance is on the Rise. How Do Your Campaign Strategies Stack Up? Email marketing is as strong as ever, with 85% of executives agreeing that email marketing performance is increasing. This is according to a Nov … Continue reading 85% of Marketers Agree that Email Marketing Performance is on the Rise. How Do Your Campaign Strategies Stack Up?
Graham Jones — September 18, 2017 Follow @grahamjones — September 18, 2017 Maialisa / Pixabay There are two facts we know about email marketing. One: it is the most successful form of online marketing, as shown in study after study, all demonstrating that it leads to more conversions and more sales than any other type … Continue reading Customers and Suppliers Agree at Last on Email Marketing
Julie HongOctober 1, 2015 Remember the “World’s Toughest Job” campaign by American Greetings that went viral with nearly 25 million views on YouTube? Today’s marketing managers have the tough responsibility to learn from and replicate the success of these past few years’ top social media campaigns, while coming up with an extra layer of creativity … Continue reading 4 Winning Social Media Campaign Tips Experts Agree On
Three months after launch, Pinterest and some merchants say about 90% of those using the e-commerce feature are new customers. Martin Beck on September 25, 2015 Nearly three months after launching Buyable Pins, Pinterest is still keeping quiet about the product, but early returns from a number of merchants we spoke with are promising. And … Continue reading Pinterest & Retailers Agree: Buyable Pins Are Driving New Customer Acquisition
Design and conversion don’t need to be at war with each other. Columnist Jeremy Smith outlines some design techniques to help the two sides form a symbiotic bond. Jeremy Smith on July 9, 2015 I know what you’re thinking. A CRO person just said “best practices.” Holy *(^&%&^. Hurry up, tell everyone. We are going to … Continue reading 3 Design Best Practices That Web Designers And Conversion Optimizers Can Agree Upon