Tag Archives: Agencies

How agencies can better engage with clients using agile

Client Acquisition

Flexible contracts and a team-based strategy are key to creating an effective agile organization. Stacey Ackerman on August 7, 2019 Agencies are faced with a growing challenge – many of their corporate clients are transforming to agile and the ways they’ve always worked together needs to change, but how? I’ve seen corporate marketing departments embark … Continue reading How agencies can better engage with clients using agile →

Narrow is the new normal: Why expertise will help agencies survive the in-house exodus

Business Development

We need to adapt to today’s landscape whether collaborating with in-house teams or as part of a multi-agency effort, specialized expertise is the path forward. Dan Carter on July 1, 2019  It’s no secret that brands are moving more advertising and marketing functions in-house. Countless stories have been written about it. From media buying to … Continue reading Narrow is the new normal: Why expertise will help agencies survive the in-house exodus →

Google Increases Privacy In Data Collaboration Between Agencies, Brands

Google Tools

Google Increases Privacy In Data Collaboration Between Agencies, Brands by Laurie Sullivan  @lauriesullivan, June 19, 2019 Google engineers have developed a technology — a cryptographic protocol — that allows agencies and brands to work together, sharing sensitive data to gain insights that strengthen the campaign without revealing information about individual customers being targeted. It gives … Continue reading Google Increases Privacy In Data Collaboration Between Agencies, Brands →

Digital agencies are hiring, focusing on retention in 2019

Outsourcing

Agencies share what kinds of roles they are hiring for, and how to be strategic about hiring to get the best employees. Robin Kurzer on February 5, 2019  Competition for talent closely followed client in-housing as a top challenge facing digital agencies, Marketing Land’s Digital Agency Survey 2019 of agency professionals found. Forty-five percent of … Continue reading Digital agencies are hiring, focusing on retention in 2019 →

Why clients in-house and what agencies can (and can’t) do about it

Client Acquisition

Clients moving services in-house isn’t a new challenge, but our survey found it tops the list of digital agency concerns. Amy Gesenhues on February 1, 2019  Client in-housing has always been a factor for agencies, but the availability of ad tech and martech, the rise of automation and data management requirements have added new pressures. … Continue reading Why clients in-house and what agencies can (and can’t) do about it →

Google Tells Some Advertisers, Agencies It Will Handle Campaign Strategies

Google Advertisement

Google Tells Some Advertisers It Will Handle Campaign Strategies by Laurie Sullivan  @lauriesullivan, 4 hours ago Google announced, in an email from Google Ads sent to some advertisers on Thursday that it will handle “campaigns, so you can focus on your business.”  Automation is increasingly an area of focus for Google, slowly taking the responsibility … Continue reading Google Tells Some Advertisers, Agencies It Will Handle Campaign Strategies →

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