By replacing the technical grind, AI will free marketers to focus on the part of the job that requires the most humanity – engaging and serving customers. Nathan Binford on January 15, 2020 at 3:53 pm The emergence of AI-powered martech has given marketers a lot to grapple with the last couple of years. Some … Continue reading Soapbox: AI will help marketers focus on being human again
Tag Archives: again
Detoxifying Social Networking – Putting Gen Z at the Core Again
Yash Mehta — December 5, 2019 When was the last time you wrote a ‘status ’ on your Facebook wall? Ironically, the only time we get to see ourselves on the wall is through the platform’s memory’s feature, reminding us that true interactivity on Facebook is a thing of the past. The over 60 million … Continue reading Detoxifying Social Networking – Putting Gen Z at the Core Again
Should we make socially irresponsible brands appealing again?
These are challenging times to evaluate whether or not we should work with brands that refuse to keep up with consumer attitudes about social change. David Bicknell on October 8, 2019 at 3:39 pm As designers, we dream about the brand challenges we’d love to work on with the criteria often cited as “fame, fortune … Continue reading Should we make socially irresponsible brands appealing again?
Building Your Personal Brand — Again
Dave Brock — August 26, 2019 Follow @davidabrock — August 26, 2019 There’s a lot of discussion about how important it is for sales people to “build their personal brands.” I’ve written about this topic several times before, even using the same title before. But it’s a topic, as much as I wish would go … Continue reading Building Your Personal Brand — Again
Omnichannel Returns: Everything Old Is New Again
Omnichannel Returns: Everything Old Is New Again by Sarah Mahoney , Staff Writer @mahoney_sarah, August 19, 2019 While digging into the consumer brands that won this year’s honors in CircleUp (see related story below), I got curious about how the investment firm is sizing up the D2C landscape. Patrick Robinson, a general partner at the company, … Continue reading Omnichannel Returns: Everything Old Is New Again
3 Hacks to Never Stress About Your Business’s Social Media Content Ever Again
Shaina Weisinger — May 2, 2019 — May 2, 2019 Not only are businesses told that their brand has to be everywhere their potential customer is, but businesses are also taught to educate and speak to their audience differently based on various social media platforms. What’s posted on a business’ Instagram account is usually very … Continue reading 3 Hacks to Never Stress About Your Business’s Social Media Content Ever Again
How to make old content marketing new again
Your archives just might be a traffic gold mine if you take the right steps to refresh and resurface those pieces, marketers say. Amy Gesenhues on March 20, 2019 A major benefit of high-performance content marketing is that it doesn’t have to retire. If a blog post, article or any piece of content does exceptionally … Continue reading How to make old content marketing new again
Stuck Again? Try ‘Decoupling’ Things!
Karl Sakas — January 7, 2019 Follow @KarlSakas — January 7, 2019 Feeling stuck at your agency? You might be using “over-coupling” as a defense mechanism to avoid something else. The solution? A coaching strategy I call “decoupling.” As humans, we frequently get stuck because we choose to make one thing falsely contingent on another. … Continue reading Stuck Again? Try ‘Decoupling’ Things!
Contextual ads are back (again)
A new report from contextual ad firm GumGum surveyed ad execs and found that content-based advertising has not succumbed to audience targeting. Barry Levine on September 18, 2018 The big question in ad targeting is whether the future has been worth it. While advertisers in the past ran ads for cars next to automotive … Continue reading Contextual ads are back (again)
Amazon — Once Again- – Fights Fake Reviews, Click Fraud
Amazon — Once Again- – Fights Fake Reviews, Click Fraud by Laurie Sullivan @lauriesullivan, (July 31, 2018) Scams used to outsmart Amazon’s algorithms that are intended to rank and serve up the most relevant products at the top of the results page are growing nearly as fast as its budding search and advertising businesses. The … Continue reading Amazon — Once Again- – Fights Fake Reviews, Click Fraud
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