Contributor Tamar Weinberg outlines six key UX principles that marketers shouldn’t ignore and explains how they can improve your conversion rate, SEO and user engagement. Tamar Weinberg on January 19, 2017 In the past, user experience and marketing have been two separate fields of study. User experience (UX) is rooted in often-unclear concepts of … Continue reading 6 UX principles marketers can’t afford to overlook
by John Nemo Follow @JohnNemoPRSeptember 28, 2016 Often misused, forgotten or flat out ignored, this online marketing method remains one of the most effective ways to sell your products and services. Ray Tomlinson was onto something big back in 1972. No, it wasn’t uncovering Watergate or watching a new movie called The Godfather. Rather, Tomlinson … Continue reading The 4.3 Billion User Marketplace You Can’t Afford to Ignore
by Zac Johnson Follow @zacjohnsonSeptember 16, 2016 How many times have you checked your email today? Now think about how many times you’ve opened, read, clicked and deleted emails throughout the day as well. This is a perfect example of how effective email marketing is today. Billions of people around the world are actively checking … Continue reading 37 Email Marketing Stats You Can’t Afford to Miss [Infographic]
by Katherine Buchholz July 6, 2016July 6, 2016 CPA is the holy grail for digital marketers – but I didn’t need to tell you that. What happens when there are forces working against you? Research shows up to $ 37 billion of worldwide marketing budgets are being wasted on poor digital marketing performance. That’s why … Continue reading 4 Reasons Why Digital Marketers Can’t Afford to Waste Budget
by Pam Danziger, , Op-Ed Contributor, May 24, 2016 Recently I addressed the M2W: Global Summit on Marketing to Women (#M2W), hosted by PME Enterprises and presented by Google. In preparing my remarks, I pondered why in 2016 we needed a marketing to women conference at all? Why wasn’t it a marketing to people conference … Continue reading Marketing To Women: You Can’t Afford Not To
by Toby Nwazor April 27, 2016 Follow @TobyNwazorApril 27, 2016 Unnecessary, expensive, too complicated – you might find yourself using these phrases as justification for not integrating your business with an Enterprise Resource Planning (ERP) service. For a small business, it is economical to think that you cannot afford the investment or that you are … Continue reading Why You Can’t Afford Not to Integrate Your Business (Though it is a Small Business)
by Jessica Bowers November 9, 2015November 9, 2015 Are You Making the Most of Your Company’s LinkedIn Profile? LinkedIn: It’s the working professional’s best social media ally, and yet a large number of people and businesses are not making the most of its serious networking and sales potential. Why is this? We reckon it might … Continue reading A Social Media Channel Your Company Can’t Afford to Ignore
Michael WightNovember 4, 2015 Social networking sites are everywhere, and today these are not only used to keep in touch with friends but also to promote businesses. We look at the top social networks that will be helpful to your online marketing campaign. Businesses have to go where the customers are. Where do you find … Continue reading 5 Social Networks That Business Promoters Can’t Afford to Ignore
Navah HopkinsMay 24, 2015 We live in an increasingly shrinking world, and it’s become easier than ever to be an international vendor. Depending on what threshold value you use to calculate “ecommerce” there’s between 110,000 and 24 million ecommerce sites in the world, but only a fraction of them truly serve an international audience. What … Continue reading International PPC: 3 Reasons You Can’t Afford NOT to Go International
