by Shanelle MullinSeptember 16, 2016 With Google processing over 40,000 searches every second and Facebook being a hub for 1.13 billion daily active users, Google AdWords and Facebook ads are obvious choices for PPC campaigns. But is one better than the other? Are the optimization processes for both similar? What about A/B testing? These are … Continue reading Facebook Ads vs. AdWords: How to Decide and Start Optimizing for ROI
by Allen FinnAugust 6, 2016 At least once a week I’ll click through an AdWords account and stumble upon something I didn’t know existed. Sometimes it’s a targeting method or report. Once, I learned that just because someone clicks an ad and makes a purchase it doesn’t necessarily mean the conversion should be explicitly tied … Continue reading 3 Underused AdWords Features That’ll Blow Your Mind & Boost Your Bottom Line
by WishpondSeptember 9, 2016 If you’ve been involved with digital marketing for long, you know that online marketing campaigns rely heavily on conversions. The goal of any marketing campaign is to get your target audience to act. Whether you’re trying to get them to make a purchase, request your services, complete a form or even … Continue reading Why Tracking Google Adwords Could be the Most Important Thing You Do This Year
by Mark Simmons Follow @mixeddigitalSeptember 7, 2016 On July 26th, Google released three new, highly anticipated AdWords features specifically designed to make it possible for advertisers to capitalize on today’s mobile-centric consumers. For advertisers, adopting the new features, expanded text ads, responsive display ads and device bidding, as soon as possible will give them a … Continue reading 3 New Google AdWords Features You Need To Know About
By Troy Evans September 7th, 2016 When was the last time you reviewed an AdWords Auction Insights report? When you did, was it anything more than a simple export to check who else is on the radar bidding on the same terms as you? If you’re an executive, are you fully aware of the potential … Continue reading How To Use AdWords Auction Insights in Your Marketing Strategy
by Jordan LoreSeptember 6, 2016 Pay-per-click advertising (PPC) can be an intimidating process for those new to digital advertising. Figuring out what to spend, what to write and who to target are only the first steps to planning a PPC strategy. Once you get yourself set up on Google AdWords and run a few ads, … Continue reading Google AdWords Optimization: How to Organize Your Ad Groups
Many changes and new features have rolled out recently in AdWords, and columnist Frederick Vallaeys believes this is the perfect opportunity to review your account structure. Frederick Vallaeys on September 2, 2016 We’re now seeing many of the changes AdWords announced in May rolling out to all accounts. This is great news in terms of … Continue reading Why it’s time to re-evaluate your AdWords account structure
by Laura Donovan Follow @thewordproAugust 29, 2016 Google AdWords used to be the internet standard for advertising. Hiring a firm to optimize your website so you would rank closer to, if not at, number 1 in search results. Adding in AdWords gave you an additional edge. However, Facebook has been upping the ante with their … Continue reading Google AdWords or Facebook Ads – What Should Your Business Use?
by Maddie CaryAugust 27, 2016 Let’s just say what everyone is thinking but doesn’t admit – doing optimizations in big build AdWords accounts is a huge pain. Making sure things are implemented both efficiently and consistently across all campaign categories and checking that every little nook and cranny is covered can lead PPC marketers to … Continue reading 4 Ways to Scale AdWords Optimization in Big Accounts
Looking to run some tests in preparation for the holidays? Columnist Todd Saunders suggests some helpful ideas to get you started. Todd Saunders on August 23, 2016 I know, I know, it’s still summer. But before you tell me to get lost, hear me out: Now is the best time to test new strategies, find that perfect … Continue reading The way-too-early AdWords holiday testing guide
