by Pam Aungst Follow @PamAnnMarketingAugust 23, 2016 AdWords reports can be generated in different ways depending on the individual user and what is important to them. The AdWords interface has it’s own built-in reporting functionality. If you have an existing account and wish to see your data in report form, there’s a reports tab in … Continue reading Google AdWords Reports: The Roadmap to Successful AdWords Campaigns
Expanded text ads recently went live in AdWords, so what’s the next step? Columnist Pauline Jakober explains how to strategically expand on your existing text ads when making the transition. Pauline Jakober on August 9, 2016 The one thing that’s remained constant in AdWords over the past 15 years is the good ol’ 25-35-35 … Continue reading So we have 45 more characters in AdWords text ads… Now what?
By Robert Brady August 8th, 2016 If you’ve been an advertiser in AdWords for more than a few months you have likely noticed that over time your cost-per-click (CPC) has increased, even for the same average position on the exact same keywords. This can be a major frustration for many advertisers and begs the question “Will … Continue reading How Expensive Will The Cost Per Click On My Google Adwords Keywords Eventually Get
by Pam Aungst Follow @PamAnnMarketingAugust 15, 2016 There are certain Google AdWords tips that the pros swear by. We’re not just talking about the tips you can learn from Google’s AdWords certification exam — we’re talking about the kinds of AdWords tips you can only learn from managing multiple accounts year after year. Certainly, we … Continue reading Top 3 Google AdWords Tips From the Pros
by Kelley SchultzAugust 8, 2016 It’s a very exciting time for PPC marketers. Google AdWords is starting to roll out its new updates. Check out this post for a list of all the updates Google announced in May. We all should have access now to expanded text ads – woohoo! Can you tell how excited … Continue reading Why We’re Cheering on the New Google AdWords Updates
by Nic D’AmatoAugust 9, 2016 Have you ever thought about why the heck an athlete would do steroids? You might say it is cheating because they’re essentially putting in the same amount of work or less and are performing at a level that is unheard of or is just way above the competition. Or maybe … Continue reading Remarketing for Dynamic Search Ads (RDSA): Your AdWords Campaign on Steroids
August 4, 2016 Are you disappointed with your Google AdWords ad positions? Does it feel like you’re paying more than you should, yet you’re always being outranked by competitors? Then chances are, you’re not following Google AdWords best practices. At its core, AdWords best practices are in place to determine which advertisers are creating the … Continue reading Google AdWords Best Practices
by Darnelle O’Brien August 1, 2016 Follow @thekissagencyAugust 1, 2016 Are you running a Google Adwords campaign but not quite sure where your budget goes? Your settings could be costing you money. Check out these 5 settings to save your Google budget from waste. 1. Campaign Type 2. Networks 3. Location 4. Delivery Method 5. … Continue reading 5 Hidden Settings That Are Blowing Your Google AdWords budget
by Krista Brunette July 27, 2016July 27, 2016 The day that PPC experts have been waiting for has finally arrived – expanded text ads are now available for use. First mentioned in May of this year, Google announced that they would be expanding the allotted characters in their search ads but no mention of a … Continue reading What You Need to Know About AdWords Expanded Text Ads
by Erin Sagin July 23, 2016July 23, 2016 This month, I’ve been working hand-in-hand with Google account managers to review and assess a group of accounts, ultimately coming up with our top three most impactful recommendations for each account. During these conversations, I’ve learned a few new AdWords tips and techniques and different approaches to … Continue reading 4 Super-Actionable AdWords Tips to Try Right Now
