Tag Archives: Advocate

Essential Referral Emails: Part 2 – The Advocate Thank You Email

This post is the second in a series aimed at describing the emails that power best-of-breed referral programs. In the first article in the series, I mentioned triggered emails as one of the newer ways email marketing is evolving. When done well, this approach to email – communicating with people when they exhibit specific behaviors … Continue reading Essential Referral Emails: Part 2 – The Advocate Thank You Email

Advocate Marketing Budgeting 101: How Much Should You Spend On Rewards?

by Truman Tang June 20, 2016June 20, 2016 This is the second piece in a two-part series on how to budget for your advocate marketing program. This post focuses on creating a rewards budget. Advocate marketing programs require forms of recognition, one of which can come in the form of rewards. When an advocate does … Continue reading Advocate Marketing Budgeting 101: How Much Should You Spend On Rewards?

What Are the *Real* Incentives for Employees to Advocate For Your Brand on Social Media Channels?

Arik HansonSeptember 6, 2015 I currently work with a couple clients on managing and developing “Employer Brands” on social media. What that means, essentially, is developing a brand that will help retain and recruit the best and brightest talent for the company. It’s interesting work. I love it. It combines two loves of mine: employee … Continue reading What Are the *Real* Incentives for Employees to Advocate For Your Brand on Social Media Channels?

The Cost Of Keeping A Brand Advocate Onboard And Engaged

Columnist Jason Warnock explains how to maintain long-term relationships with your customers and ensure you’ve enough budget to keep them engaged. Jason Warnock on June 5, 2015 In last month’s column, I discussed how your brand can convert subscribers into salespeople. But moving people from the subscriber category to the brand advocate category is just … Continue reading The Cost Of Keeping A Brand Advocate Onboard And Engaged