Isabel WagnerOctober 16, 2015 With social media now an integral part of the sales and marketing process, many organisations have embraced employee advocacy as a way of amplifying their campaigns. From senior managers to frontline staff, companies actively encourage employees to participate in conversations on social channels, share relevant content and become brand ambassadors. However … Continue reading Employee Advocacy on Social Media: Striking a Balance Between Authenticity and Compliance
Jeff ErnstSeptember 30, 2015 Building Social Word-of-Mouth and Social Brand Advocacy represent, for a lot of marketers, a significant leap of faith. It makes you feel like you’re giving up a bit of control because you can’t design it like an ad, write it like a blog post or set it up as a campaign. … Continue reading Social Brand Advocacy Dos and Don’ts
Sarah GoodallSeptember 30, 2015 Daughter #1: Mummy, are you my best friend? Daughter #2: No, she’s my best friend Daughter #1: No, Mummy is MY best friend Me: Kids, I’m your Mummy! This is the conversation that frequently happens in the back of my car to and from the nursery. For some strange reason my … Continue reading HR & Marketing: Best Friends for Brand Advocacy & Customer Experience
Bill ConticchioSeptember 27, 2015 Part 1: Observations I wanted to share some thoughts on a market trend that, while not new, is very much coming into its own in terms of capabilities and relevancy. Many of us are witnessing a paradigm shift in the selling of products or services. As control of an online conversation … Continue reading Brand Advocacy as a Marketing Strategy
Sarah GoodallSeptember 8, 2015 I’ve spent several years working within the social media industry and more recently within the employee advocacy space. I’m a big believer that brands will find it increasingly difficult to get their voice heard on social media. Social networks such as Facebook and Twitter have already changed their algorithms to reduce … Continue reading 5 Common Employee Advocacy Mistakes To Avoid
Olivier ChoronApril 30, 2015 Have you given employee advocacy much thought? I’ll start by explaining what it is… Employee advocacy is the promotion of a brand through its employees. But the question is, how can this work for your brand? Here let me show you. Why involve employees? With two thirds of consumers buying decisions … Continue reading Enable Social Selling – Launch Employee Advocacy
Sarah GoodallMarch 30, 2015 I read a lot about employee advocacy and social business and keep articles bookmarked in a number of places including my Flipboard Magazine, Pinterest Board, and Delicious Bookmarks – yes, I still use Delicious occasionally! As a result, I’ve come across a lot of research from various sources covering everything from … Continue reading My Favorite Employee Advocacy Statistics
How can you turn your loyal customers into advocates? Columnist Jim Williams discusses best practices for advocate marketing. Jim Williams on March 12, 2015 In a SaaS business, customer loyalty is vital to your company’s success. Many businesses won’t turn a profit in the first few months — or years — after acquiring a new customer. They count … Continue reading The Symbiotic Relationship Between Customer Loyalty & Advocacy
Ulrik Bo LarsenMarch 4, 2015 Employee advocacy can be a polarizing concept. In principle, employees acting as brand ambassadors through their personal social channels sounds like a great idea. But naturally there are alarm bells. Should companies really trust employees with their brand on the world’s most rapidly growing communication medium? After all, trust is … Continue reading Employee Advocacy: It Doesn’t Need to Be a Leap of Faith
Sarah GoodallFebruary 21, 2015 This is a topic I’m hugely passionate about. I’m a marketer at heart so my natural instinct is to understand how investments impact the business in terms of either generating revenue or improving brand awareness. Typically, the responsibility for employee advocacy sits within the Internal Communication domain – one that serves … Continue reading The True ROI Of Employee Advocacy
