Rewarded video is a popular format among app developers to drive downloads that could also work well for brand advertisers. Here’s how. Christy Wong-Taylor on February 5, 2019 Here’s a fact that might surprise you – women love mobile games. A 2017 Google Play and NewZoo survey [pdf] reported that 65 percent of U.S. women, … Continue reading Women love mobile games and brand advertisers should play along
Tag Archives: Advertisers
Facebook advertisers will not be able to set budgets at ad-set level starting in September
All Facebook campaigns will run with campaign budget optimization as of September. Amy Gesenhues on February 5, 2019 Facebook announced on Wednesday that, starting in September, new and existing campaigns will be migrated to Facebook’s automated campaign budget allocation system that optimizes the campaign budget across an advertiser’s ad sets. This means Facebook advertisers will no … Continue reading Facebook advertisers will not be able to set budgets at ad-set level starting in September
Google Tells Some Advertisers, Agencies It Will Handle Campaign Strategies
Google Tells Some Advertisers It Will Handle Campaign Strategies by Laurie Sullivan @lauriesullivan, 4 hours ago Google announced, in an email from Google Ads sent to some advertisers on Thursday that it will handle “campaigns, so you can focus on your business.” Automation is increasingly an area of focus for Google, slowly taking the responsibility … Continue reading Google Tells Some Advertisers, Agencies It Will Handle Campaign Strategies
Search Tops Digital Media Buys For Large Local Advertisers
Search Tops Digital Media Buys For Large Local Advertisers by Laurie Sullivan , Staff Writer @lauriesullivan, December 17, 2018 Traditional forms of advertising dominate media buys for big local advertisers, but many still look to support innovative types of technology. The larger advertisers are not planning to increase budgets as much as the smaller ones, but … Continue reading Search Tops Digital Media Buys For Large Local Advertisers
Advertisers Lose Billions Of Dollars To Ad Fraud
Advertisers Lose Billions Of Dollars To Ad Fraud by Laurie Sullivan @lauriesullivan, (November 30, 2018) Bots create close to half — or about 48% — of all internet traffic across all web sites, according to Reid Tatoris, Distil Networks vice president of product outreach and marketing. And while that number was published earlier this year, … Continue reading Advertisers Lose Billions Of Dollars To Ad Fraud
No Credit: How advertisers miss 18% of conversions
Uniting multiple digital identifiers would boost the amount of conversions by connecting more cross-device events to a person ID. Victor Wong on November 21, 2018 at 8:00 am Marketers have always known their total sales, but they’ve also always struggled to know what led to the sales. Which sales can be attributed to ads? To … Continue reading No Credit: How advertisers miss 18% of conversions
Agencies See Google Ads Connected TV CPMs Drop For Advertisers
Agencies See Google Ads Connected TV CPMs Drop For Advertisers by Laurie Sullivan @lauriesullivan, (November 03, 2018) Google Ads added a new category for television under the “performance by device tab” that allows advertisers to run YouTube ads on connected-device television. Some advertising agencies have learned that this ad type has substantially lower CPMs. Google’s … Continue reading Agencies See Google Ads Connected TV CPMs Drop For Advertisers
Blue-Chip Advertisers Tackle Oath’s NFL Streaming Coverage
Blue-Chip Advertisers Tackle Oath’s NFL Streaming Coverage by Alex Weprin , (October 03, 2018) While TV remains the screen most associated with the NFL, this year is shaping up to be the year of mobile. Whereas in past seasons, mobile streaming remained a small piece of the pie, this year it is poised to grow … Continue reading Blue-Chip Advertisers Tackle Oath’s NFL Streaming Coverage
Advertisers Looking For Google Alternative
Advertisers Looking For Google Alternative by Laurie Sullivan , Staff Writer @lauriesullivan, August 22, 2018 Some 71% of marketers are seeking alternatives to advertising online with Facebook and Google as they become more concerned with how the two control trends and business models. Recent reports suggest that marketers are looking at Amazon, for example, as an alternative. Findings … Continue reading Advertisers Looking For Google Alternative
Protecting Advertisers, Publishers From Bot Clicks In Campaigns
Protecting Advertisers, Publishers From Bot Clicks In Campaigns by Sara Guaglione , Staff Writer, July 6, 2018 Many publishers and advertisers alike cite ad fraud as a big problem in the industry — it cost advertisers an estimated $7 billion in 2016. The good news: the number of robot traffic detected on advertising campaigns in … Continue reading Protecting Advertisers, Publishers From Bot Clicks In Campaigns
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