5 steps advertisers can take to reduce their contribution to the heavy carbon cost of digital marketing. Robin Clayton on January 11, 2023 Global warming due to human activity requires all businesses to reduce their carbon footprint. The aviation industry, in particular, has been labeled a notorious contributor to greenhouse gas (GHG) emissions over the … Continue reading How advertisers can take the lead in reducing carbon emissions
Tag Archives: Advertisers
How Penske Media uses a CDP to help advertisers reach digital users
Unifying first-party data in the CDP helps authenticate users and quickly improve their experiences. Chris Wood on December 22, 2022 Less than two years ago, Penske Media Corporation (PMC) began implementing a customer data profile (CDP) from Treasure Data to unify data across big-name titles like Billboard, Rolling Stone and Variety. PMG has 130m unique … Continue reading How Penske Media uses a CDP to help advertisers reach digital users
Google Says Automation Will Support Advertisers In A World Without Cookies
Google Says Automation Will Support Advertisers In A World Without Cookies by Laurie Sullivan @lauriesullivan, December 19, 2022 Google has offered an in-depth look at how automation will pick up where cookies leave off when targeting ads without browser cookies. The company is collaborating with the advertising industry to transition to new private ad technologies … Continue reading Google Says Automation Will Support Advertisers In A World Without Cookies
Advertisers continue to flee Twitter as civil rights groups call for a boycott
Twitter verification has always been a mess. Charging $8 a month won’t fix it. Charging for verification would be a boon for scammers and impersonators. K. Bell @karissabe NurPhoto via Getty Images It’s only been a matter of days since Elon Musk took over Twitter, but he’s already shaking up the platform in major … Continue reading Advertisers continue to flee Twitter as civil rights groups call for a boycott
Eyeo Acquires Blockthrough To Further Support Advertisers, Publishers
Eyeo Acquires Blockthrough To Further Support Advertisers, Publishers by Laurie Sullivan @lauriesullivan, November 8, 2022 Germany-based eyeo, which developed an open-source technology to filter ads, on Tuesday announced the acquisition of Blockthrough, a Toronto-based technology company that works with digital media businesses to recover revenue lost to ad blocking, Its ad-filter technology for publishers detects … Continue reading Eyeo Acquires Blockthrough To Further Support Advertisers, Publishers
Data Reveals Twitter Has Been Shedding Advertisers Since June
Data Reveals Twitter Has Been Shedding Advertisers Since June by Colin Kirkland , November 4, 2022 According to new data from advertising intelligence platform MediaRadar, Twitter has shed thousands of advertisers since May of this year. Due to the excitement surrounding Elon Musk’s initial announcement to buy the platform, there was a brief increase in … Continue reading Data Reveals Twitter Has Been Shedding Advertisers Since June
Soundrise connects advertisers to podcast creators with shared values
Soundrise is using technology to scale sponsorships while prioritizing creator independence and listener privacy. Chris Wood on November 1, 2022 Market Enginuity, a values-driven media sponsorship company, announced a spinoff — Soundrise — dedicated to the growing podcast industry. While Market Enginuity focuses on public radio sponsorships in local markets, Soundrise provides marketing, sales and … Continue reading Soundrise connects advertisers to podcast creators with shared values
Advertisers Increase Google Ads Spending By 15% In Q3 2022: Tinuiti
Advertisers Increase Google Ads Spending By 15% In Q3 2022: Tinuiti by Laurie Sullivan @lauriesullivan, October 13, 2022 Spending on Google search ads overall grew 15% year-over-year (YoY) in Q3 2022, slowing from 18% growth in the prior quarter for advertisers working with Tinuiti, a full-service agency. Although Google faces a slowdown due to the … Continue reading Advertisers Increase Google Ads Spending By 15% In Q3 2022: Tinuiti
Microsoft Platform Allows Advertisers To Run Ads On Bing, Google, LinkedIn, Facebook, Instagram, Twitter
Microsoft Platform Allows Advertisers To Run Ads On Bing, Google, LinkedIn, Facebook, Instagram, Twitter by Laurie Sullivan @lauriesullivan, September 8, 2022 Microsoft on Thursday officially announced Multi-platform, a feature available in Smart Campaigns that enables marketers to run ads in Microsoft, Google, Facebook, and Instagram platforms through its interface. The technology, built on artificial intelligence, can … Continue reading Microsoft Platform Allows Advertisers To Run Ads On Bing, Google, LinkedIn, Facebook, Instagram, Twitter
Clean rooms expand for advertisers with Neustar and InfoSum collaboration
The partnership allows InfoSum clients access to Neustar Unified Identity. Chris Wood on August 25, 2022 Today, identity management company Neustar announced the availability of its Neustar Unified Identity suite in the InfoSum Data Clean Room. The data collaboration makes multi-party identity and secure data possible for brands, agencies and publishers throughout the advertising supply … Continue reading Clean rooms expand for advertisers with Neustar and InfoSum collaboration
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