Tag Archives: Advertisers

Women love mobile games and brand advertisers should play along

Rewarded video is a popular format among app developers to drive downloads that could also work well for brand advertisers. Here’s how. Christy Wong-Taylor on February 5, 2019  Here’s a fact that might surprise you – women love mobile games. A 2017 Google Play and NewZoo survey [pdf] reported that 65 percent of U.S. women, … Continue reading Women love mobile games and brand advertisers should play along

Facebook advertisers will not be able to set budgets at ad-set level starting in September

All Facebook campaigns will run with campaign budget optimization as of September. Amy Gesenhues on February 5, 2019 Facebook announced on Wednesday that, starting in September, new and existing campaigns will be migrated to Facebook’s automated campaign budget allocation system that optimizes the campaign budget across an advertiser’s ad sets. This means Facebook advertisers will no … Continue reading Facebook advertisers will not be able to set budgets at ad-set level starting in September

Google Tells Some Advertisers, Agencies It Will Handle Campaign Strategies

Google Tells Some Advertisers It Will Handle Campaign Strategies by Laurie Sullivan  @lauriesullivan, 4 hours ago Google announced, in an email from Google Ads sent to some advertisers on Thursday that it will handle “campaigns, so you can focus on your business.”  Automation is increasingly an area of focus for Google, slowly taking the responsibility … Continue reading Google Tells Some Advertisers, Agencies It Will Handle Campaign Strategies

Search Tops Digital Media Buys For Large Local Advertisers

Search Tops Digital Media Buys For Large Local Advertisers by Laurie Sullivan , Staff Writer @lauriesullivan, December 17, 2018 Traditional forms of advertising dominate media buys for big local advertisers, but many still look to support innovative types of technology. The larger advertisers are not planning to increase budgets as much as the smaller ones, but … Continue reading Search Tops Digital Media Buys For Large Local Advertisers

Agencies See Google Ads Connected TV CPMs Drop For Advertisers

Agencies See Google Ads Connected TV CPMs Drop For Advertisers by Laurie Sullivan  @lauriesullivan, (November 03, 2018) Google Ads added a new category for television under the “performance by device tab” that allows advertisers to run YouTube ads on connected-device television. Some advertising agencies have learned that this ad type has substantially lower CPMs. Google’s … Continue reading Agencies See Google Ads Connected TV CPMs Drop For Advertisers

Advertisers Looking For Google Alternative

Advertisers Looking For Google Alternative by Laurie Sullivan , Staff Writer @lauriesullivan, August 22, 2018 Some 71% of marketers are seeking alternatives to advertising online with Facebook and Google as they become more concerned with how the two control trends and business models. Recent reports suggest that marketers are looking at Amazon, for example, as an alternative. Findings … Continue reading Advertisers Looking For Google Alternative