Tag Archives: Advertisers

Why Losing Targeting Is A Good Thing For Advertisers

Why Losing Targeting Is A Good Thing For Advertisers by Lauren Beerling , April 14, 2021 Major players in advertising continue to make announcements about the loss of data. There’s the death of the keyword, removal of tried-and-true match types, increased privacy restrictions, loss of audience targeting, the removal of cookies — the list goes … Continue reading Why Losing Targeting Is A Good Thing For Advertisers

Google’s FLoC poses a threat to identity solutions and advertisers

But the industry is are looking for other ways to reach audiences Kim Davis on April 5, 2021 “Ultimately, this is Big Tech crushing the little guys in the industry.” Jon Waterman, CEO of advertising marketplace Ad.net. “We’re going to have a scattered market of policies and regulations across countries and states – that’s already … Continue reading Google’s FLoC poses a threat to identity solutions and advertisers

Why Fitness Ad CTRs Rose 45% Higher Than Other Advertisers

Why Fitness Ad CTRs Rose 45% Higher Than Other Advertisers’ by Laurie Sullivan  @lauriesullivan, February 9, 2021 Changes in the health and fitness rocked the industry in 2020, prompting more consumers to buy home fitness equipment. The fitness industry, worth $94 billion in 2018, according to The International Health, Racquet & Sportsclub Association, had to adapt … Continue reading Why Fitness Ad CTRs Rose 45% Higher Than Other Advertisers

Microsoft Ads Replaces Manual CPC Bidding – What Advertisers Need To Know

Microsoft Ads Replaces Manual CPC Bidding – What Advertisers Need To Know by Laurie Sullivan , Staff Writer @lauriesullivan, February 9, 2021 Microsoft’s new approach to bidding will roll out between March and April. The transition affects all search, shopping, and Dynamic Search Ads campaigns that do not have automated bidding strategies. Between March 1, 2021 … Continue reading Microsoft Ads Replaces Manual CPC Bidding – What Advertisers Need To Know

Can LinkedIn Stories Attract B2B Advertisers?

Can LinkedIn Stories Attract B2B Advertisers? by Laurie Sullivan  @lauriesullivan, December 11, 2020 LinkedIn this week began testing advertisements across the U.S. and Canada in a format it calls Stories, which are short, full-screen vertical videos, photos and text images for mobile devices. Facebook, Snap and Twitter have similar formats. Since launching its own version … Continue reading Can LinkedIn Stories Attract B2B Advertisers?

Google Ads wants advertisers to give broad match another shot

Broad match keyword suggestions will start surfacing in Recommendations Ginny Marvin on November 16, 2020 Google is going to start showing new Recommendations for switching to broad match in Google Ads. “If you’re using Smart Bidding, we’ll identify existing keywords that are likely to improve performance if you switch them to broad match,” Google said … Continue reading Google Ads wants advertisers to give broad match another shot

42% Of Advertisers Do Little Or No Creative Testing, 48% Worried About Cookieless Performance

42% Of Advertisers Do Little Or No Creative Testing, 48% Worried About Cookieless Performance by Laurie Sullivan , Staff Writer @lauriesullivan, October 22, 2020   Despite industry-wide concern about the disappearance of cookies in advertising, only 40% of marketers say they are preparing and 48% are worried that their companies won’t be able to provide impactful performance … Continue reading 42% Of Advertisers Do Little Or No Creative Testing, 48% Worried About Cookieless Performance

Amazon Advertisers Up Spend During Two Days Of Prime

Amazon Advertisers Up Spend During Two Days Of Prime by Laurie Sullivan  @lauriesullivan, October 16, 2020 Kenshoo clients running Amazon Advertising during the two Prime sale days spent 3.8 times more on advertising versus the daily average of the 30 days leading up to Prime Day 2020, according to the company’s analysis. Amazon did not … Continue reading Amazon Advertisers Up Spend During Two Days Of Prime

The Ultimate Guide to Facebook Insights for Advertisers

Adam Enfroy July 30, 2020 Customers, founders, marketers, your neighbor down the street—everyone is on Facebook these days. With billions of monthly active users, marketers still look at the social media giant as an effective channel for customer acquisition. By running paid ads on the channel, you can reach your target audience for a relatively … Continue reading The Ultimate Guide to Facebook Insights for Advertisers