Tag Archives: Advertisers

Direct-to-consumer advertisers are shifting ad dollars away from Facebook

Direct-to-consumer advertisers on Facebook report a rise in CPMs and a drop in overall ad impressions, forcing them to reconsider ad spend. Amy Gesenhues on June 11, 2018   Direct-to-consumer (DTC) brands are pulling back on their Facebook ad spend, according to a report from Digiday, some shifting as much as 30 percent of their … Continue reading Direct-to-consumer advertisers are shifting ad dollars away from Facebook

Google Creates Political Ad-Buying Guidelines, Searchable Database Of Advertisers, Spend

Google Creates Political Ad-Buying Guidelines, Searchable Database Of Advertisers, Spend by Laurie Sullivan  @lauriesullivan, May 4, 2018 Google will now require anyone in the United States who wants to purchase political advertisements to verify they are U.S. citizens or lawful permanent residents. Advertisers will need to provide a government-issued ID and other key information as well … Continue reading Google Creates Political Ad-Buying Guidelines, Searchable Database Of Advertisers, Spend

Facebook opens Authorization tab in Page settings for advertisers running political ads

While the Authorizations tab will be visible to all advertisers, only those in the US that are running political ads will be able to complete the authorization process for now. Amy Gesenhues on April 24, 2018   Facebook announced earlier this month that as part of its efforts to make political ads more transparent, it … Continue reading Facebook opens Authorization tab in Page settings for advertisers running political ads

Advertisers didn’t leave YouTube, and they won’t leave Facebook

Is Facebook in serious trouble with advertisers over data practices revealed in the Cambridge Analytica scandal? Contributor Nate Elliott expects the controversy to eventually blow over. Nate Elliott on March 27, 2018   Advertisers are threatening to leave Facebook because of the Cambridge Analytica scandal. But nothing makes advertisers stop buying successful ads. As long … Continue reading Advertisers didn’t leave YouTube, and they won’t leave Facebook

Advertisers See Cost For Mobile Clicks Rise Steadily

Advertisers See Cost For Mobile Clicks Rise Steadily by Laurie Sullivan @lauriesullivan, January 25, 2018 The mobile share of search budget continued to steadily increase 1% per quarter in 2017, reaching 53% in fourth-quarter 2017 — up from 49% in the year-ago quarter for Marin Software clients, according to data released Thursday. The cost per … Continue reading Advertisers See Cost For Mobile Clicks Rise Steadily

Voice Recognition Technology Could Pose New Threat To Advertisers

Voice Recognition Technology Could Pose New Threat To Advertisers by Laurie Sullivan , Staff Writer @lauriesullivan, November 14, 2017 Electronics have increased the demand for applications that use voice to recognize the person speaking. Google Home, for example, can be used to identify each of the residents in the house using the device. As more … Continue reading Voice Recognition Technology Could Pose New Threat To Advertisers