AI Space Race, What’s The Impact For Advertising? by Laurie Sullivan , Staff Writer, August 27, 2026 Government and political backlash related to building data centers to support a growing need for energy and processing power to run AI has been accelerating rapidly into an intense, bipartisan populist movement. No one wants these gigantic buildings … Continue reading As AI Races To Space, What’s The Impact On Advertisers?
Tag Archives: Advertisers
What Google’s Purchase Of Spirit Airlines Data Means For Advertisers
What Google’s Purchase Of Spirit Airlines Data Means For Advertisers by Laurie Sullivan , Staff Writer, August 19, 2026 Consumer data is no longer just a record of past transactions. It has become a tool for analyzing and shaping future behavior. Predictive analytics and behavioral economics have created a feedback loop that predicts future decisions … Continue reading What Google’s Purchase Of Spirit Airlines Data Means For Advertisers
Advertisers may finally see who really touches their bid requests
IAB Tech Lab’s proposed SupplyChain v1.1 update could give advertisers a clearer view of every company that touches a programmatic bid request. By Constantine von Hoffman Published on June 23, 2026 For years, programmatic buyers could see who got paid in a transaction. They rarely saw every company that handled a bid request … Continue reading Advertisers may finally see who really touches their bid requests
Will Advertisers Pay A Tax For Using AI?
Will Advertisers Pay A Tax For Using AI? by Laurie Sullivan , Staff Writer, May 8, 2026 AI has begun to disrupt the economy, and some believe states can generate additional funds by proposing a tax on artificial intelligence (AI) computing or AI processing, which automates how data is collected, cleaned, and analyzed, as well … Continue reading Will Advertisers Pay A Tax For Using AI?
Meta Lowers Technical Barriers To Win New Advertisers
Meta Lowers Technical Barriers To Win New Advertisers by Laurie Sullivan , Staff Writer, April 15, 2026 Meta Platforms announced two updates to its advertising-measurement offerings Wednesday — an AI-assisted upgrade to the Meta Pixel and a one-click setup path for the Conversions API. The changes are intended to reduce technical complexities that historically have separated advertisers with … Continue reading Meta Lowers Technical Barriers To Win New Advertisers
Meta Passes Europe’s Digital Services Tax To Advertisers
Meta Passes EU Digital Services Tax To Advertisers by Laurie Sullivan , Staff Writer, March 10, 2026 Meta Platforms will add “location fees” to ad buys targeting users in six countries. This is not based on the advertiser’s billing address or ad account country. The new rule that passes on costs of Europe’s digital services taxes (DST) … Continue reading Meta Passes Europe’s Digital Services Tax To Advertisers
Mounting AI Crisis For Advertisers Over Ads, Content
Crisis Looming Over AI-Generated Ads, Content by Laurie Sullivan , Staff Writer, January 19, 2026 Most people don’t know when they are looking at AI-generated content — although Google, Microsoft and many others are working to resolve that challenge when it comes to images. For years, people instinctively trusted that what they saw was real, … Continue reading Mounting AI Crisis For Advertisers Over Ads, Content
What Meta’s Acquisition Of Chinese-Founded AI Startup Means To Advertisers
What Meta’s Acquisition Of Chinese-Founded AI Startup Means For Advertisers by Laurie Sullivan , Staff Writer, December 30, 2025 Meta Platforms’ AI power play led it to purchase a Singapore-based startup specializing in autonomous AI agents. The deal to acquire Manus, valued at more than $2 billion, will accelerate not only the company’s conversational platforms … Continue reading What Meta’s Acquisition Of Chinese-Founded AI Startup Means To Advertisers
Google’s AI Imperative: A New Era for Advertisers Entering 2026
Google’s AI Imperative: A New Era for Advertisers Entering 2026 by Laurie Sullivan , Staff Writer, December 8, 2025 Innovation from Google in 2025 positioned brands to tackle what comes next with greater transparency and capabilities. Some of those include global expansion of ads in AI Overviews, AI Max for Search, controls for Performance Max, … Continue reading Google’s AI Imperative: A New Era for Advertisers Entering 2026
How Microsoft AI Agents In PCs Affect Advertisers
How Microsoft AI Agents In PCs Affect Advertisers by Laurie Sullivan , Staff Writer, August 19, 2025 When Bill Gates founded Microsoft, he envisioned more than a software company. He envisioned a “software factory, unconstrained by any single product or category.” That idea guided the company for decades, but today it’s no longer enough, Satya … Continue reading How Microsoft AI Agents In PCs Affect Advertisers
Random Posts on
How to Break Startup Stereotypes and Still Be a Successful Entrepreneur?
4 Harsh Truths About Starting a Business From Scratch
Why Consumers Should Prefer Your Brand
9 Trends That Will Dominate eCommerce in 2017
Consumer Buying Behavior Data Reveals Impact Of Social
How To Fill Your Funnels With A Profitable Audience
Successful Virtual Meetings
Is AdRoll Retargeting More Effective on Facebook or the Web?
How to Write a Blog Post Fast
