Valentine’s Day Loves Advertisers by Laurie Sullivan , Staff Writer @lauriesullivan, January 24, 2025 Phones are littered with flowers, chocolates and jewelry ads targeted to celebrate love on Valentine’s Day just weeks after advertisers spent months reaching out to consumers during the holiday season. Google and Microsoft have caught on and have been rolling out a … Continue reading Valentine’s Day Loves Advertisers
Meta Granted Exempt Content-Moderation Status To Top Advertisers by Laurie Sullivan , Staff Writer @lauriesullivan, January 8, 2025 Meta did not want to mistakenly penalize top brands and risk advertising dollars, so it designated some advertisers as exempt from its content-moderation process to prevent its multibillion-dollar ad business from crumbling — like what happened to social … Continue reading Meta Granted Exempt Content-Moderation Status To Top Advertisers
Advertisers Have A Lot Of Explaining To Do In 2025 by Laurie Sullivan , Staff Writer @lauriesullivan, January 2, 2025 Trust in developing responsible AI products and educating consumers about the process in which they use consumer data will become major focus this year for a variety of companies linked to advertising and ecommerce. Nearly every … Continue reading Advertisers Have A Lot Of Explaining To Do In 2025
Advertisers, Creators Raise Performance Across YouTube, Reddit by Laurie Sullivan , Staff Writer @lauriesullivan, November 14, 2024 Appealing to users who want something new to engage with across social, search and connected TV has become a challenge, but not when taking the approach of thinking like a “human first and then a brand.” Here are some … Continue reading Advertisers, Creators Raise Performance Across YouTube, Reddit
White Noise Apps Could Be Stealing From Advertisers by Laurie Sullivan , Staff Writer @lauriesullivan, November 5, 2024 DoubleVerify has discovered media buyers have purchased more than 45,000 monthly impressions on dozens of popular white-noise apps that help people sleep, but those apps at night are stealing hundreds of thousands of dollars per month in advertising. … Continue reading White Noise Apps Could Be Stealing From Advertisers
Meta announces generative video tools and better brand voice and tone for advertisers, along with more integrated influencer campaigns. Chris Wood on October 8, 2024 Today, Meta announced new generative AI video creation tools for advertisers on Facebook and Instagram. The tools are rolling out in Advantage+ creative and will be more widely … Continue reading Meta announces genAI video tools for advertisers
The FTC declares hashing isn’t a foolproof privacy measure. Here’s what this stance means for the industry’s future. Angelina Eng on August 23, 2024 On July 24, 2024, the U.S. Federal Trade Commission (FTC) released a statement that hit home for many in the digital advertising and marketing industry. The FTC categorically stated that … Continue reading Why the FTC’s stand on hashing is a wake-up call for digital advertisers
CVS, Albertsons, dentsu and EssenceMediacom weigh in on measurement standards and opportunities as RMNs mature. Chris Wood on August 8, 2024 Retail media networks (RMNs) are a fast-growing space in advertising — up 16.3% last year. Retailers are adding channels and providing better measurement and execution for advertisers. And agencies are answering their clients’ … Continue reading Retail media networks and advertisers going from guesswork to growth
August 06, 2024 Elon Musk’s X claims advertisers boycotted the platform His lawsuit was joined by Rumble, a video-sharing platform that hosts Truth Social and is popular with far-right users. BY Chris Morris Elon Musk and X (formerly Twitter) are escalating their fight with the advertising industry, filing a federal antitrust lawsuit against a coalition the … Continue reading Elon Musk’s X claims advertisers boycotted the platform
Changes in technology and consumer behavior make this the perfect moment for companies that want to challenge Google’s dominant market position. Constantine von Hoffman on August 6, 2024 Google’s loss in its federal antitrust case may mean huge changes for the company, web users and digital advertisers. It could result in a big hit … Continue reading What the Google antitrust ruling could mean for advertisers
