IAB Tech Lab’s proposed SupplyChain v1.1 update could give advertisers a clearer view of every company that touches a programmatic bid request. By Constantine von Hoffman Published on June 23, 2026 For years, programmatic buyers could see who got paid in a transaction. They rarely saw every company that handled a bid request … Continue reading Advertisers may finally see who really touches their bid requests
Will Advertisers Pay A Tax For Using AI? by Laurie Sullivan , Staff Writer, May 8, 2026 AI has begun to disrupt the economy, and some believe states can generate additional funds by proposing a tax on artificial intelligence (AI) computing or AI processing, which automates how data is collected, cleaned, and analyzed, as well … Continue reading Will Advertisers Pay A Tax For Using AI?
Meta Lowers Technical Barriers To Win New Advertisers by Laurie Sullivan , Staff Writer, April 15, 2026 Meta Platforms announced two updates to its advertising-measurement offerings Wednesday — an AI-assisted upgrade to the Meta Pixel and a one-click setup path for the Conversions API. The changes are intended to reduce technical complexities that historically have separated advertisers with … Continue reading Meta Lowers Technical Barriers To Win New Advertisers
Meta Passes EU Digital Services Tax To Advertisers by Laurie Sullivan , Staff Writer, March 10, 2026 Meta Platforms will add “location fees” to ad buys targeting users in six countries. This is not based on the advertiser’s billing address or ad account country. The new rule that passes on costs of Europe’s digital services taxes (DST) … Continue reading Meta Passes Europe’s Digital Services Tax To Advertisers
Crisis Looming Over AI-Generated Ads, Content by Laurie Sullivan , Staff Writer, January 19, 2026 Most people don’t know when they are looking at AI-generated content — although Google, Microsoft and many others are working to resolve that challenge when it comes to images. For years, people instinctively trusted that what they saw was real, … Continue reading Mounting AI Crisis For Advertisers Over Ads, Content
What Meta’s Acquisition Of Chinese-Founded AI Startup Means For Advertisers by Laurie Sullivan , Staff Writer, December 30, 2025 Meta Platforms’ AI power play led it to purchase a Singapore-based startup specializing in autonomous AI agents. The deal to acquire Manus, valued at more than $2 billion, will accelerate not only the company’s conversational platforms … Continue reading What Meta’s Acquisition Of Chinese-Founded AI Startup Means To Advertisers
Google’s AI Imperative: A New Era for Advertisers Entering 2026 by Laurie Sullivan , Staff Writer, December 8, 2025 Innovation from Google in 2025 positioned brands to tackle what comes next with greater transparency and capabilities. Some of those include global expansion of ads in AI Overviews, AI Max for Search, controls for Performance Max, … Continue reading Google’s AI Imperative: A New Era for Advertisers Entering 2026
How Microsoft AI Agents In PCs Affect Advertisers by Laurie Sullivan , Staff Writer, August 19, 2025 When Bill Gates founded Microsoft, he envisioned more than a software company. He envisioned a “software factory, unconstrained by any single product or category.” That idea guided the company for decades, but today it’s no longer enough, Satya … Continue reading How Microsoft AI Agents In PCs Affect Advertisers
Google OS Merger: Implications For Advertisers by Laurie Sullivan , Staff Writer, July 15, 2025 Google’s plan to combine ChromeOS and Android into one platform has begun. It may not seem like a monumental task or one that will make a great difference to advertisers, but it will. Sameer Samat, president of Google’s Android ecosystem, … Continue reading Google OS Merger: Implications For Advertisers
AI Models Defy Shutdowns, Are Advertisers Ready To Give Up Control? by Laurie Sullivan , Staff Writer @lauriesullivan, May 28, 2025 OpenAI’s latest ChatGPT model disobeyed human instructions to shut down during a test by researchers. I wonder… what if AI refused to alter ad campaigns based on data the models believed could produce better results? Advertisers … Continue reading OpenAI: Are Advertisers Ready To Give Up Control As Models Defy Shutdowns?
