What’s the hold up with using RCS to send rich media messages and host group chats across all mobile devices and networks right out of the box? Well, a lot actually. Henry Cazalet on February 14, 2019 Rich Communication Services messaging has been widely anticipated as a replacement to the clunky and outdated text message … Continue reading 5 hurdles RCS messaging has to overcome for universal adoption
Mike Brady — November 7, 2018 — November 7, 2018 PublicDomainPictures / Pixabay Key Takeaways High adoption is critical to achieving high ROI on your CRM investment. Low CRM adoption is usually caused by a lack of prioritization, technology fatigue, password overload, and difficult-to-use CRMs. You can get high CRM adoption by choosing a CRM … Continue reading How to Get High CRM Adoption at Your Brokerage
While the overall numbers have peaked, there is still growth and change within categories. Greg Sterling on October 1, 2018 Use of social media and internet adoption more broadly are flat according to new data from the Pew Research Center. The organization found the percentages of users who own smartphones, use social media … Continue reading Pew: Internet adoption, social media usage have been flat since 2016
The annual marketing spend for these platforms will more than double by 2023, the report predicts. Barry Levine on May 15, 2018 In the hubbub over all the new technologies, the workhorse marketing automation platforms keep doing their jobs. And in “Marketing Automation Technology Forecast, 2017 to 2023 (Global)” [available for Forrester clients only], … Continue reading First Forrester forecast for marketing automation finds it is still ‘early innings’ for adoption
Jody Glidden — April 5, 2018 — April 5, 2018 When attempting a successful CRM implementation, you might face many key challenges like data integrity, manual data entry, low user adoption, and others. Without a game plan to address these challenges, you can expect your CRM’s usefulness to dwindle. Fortunately, there are several CRM drills … Continue reading 10 CRM Best Practices for Tackling Common Adoption Obstacles
Jody Glidden — March 22, 2018 — March 22, 2018 Your CRM implementation might fail. Let that sink in for a second. It’s a scary realization after investing significant time and money into researching, selecting, and deploying a solution. Research has shown that on the high end, upwards of 70% of all CRM projects fail … Continue reading How to Form a CRM Implementation Plan That Drives Adoption
Think artificial intelligence is the next big thing? Contributor Jim Yu explains it’s already being widely employed and will soon be a must-have for your marketing stack. Jim Yu on February 13, 2018 There is no doubt that AI is the topic that is going to dominate 2018 – I think we can all … Continue reading Beyond the AI hype: AI is here and now, and adoption is rising
Dana McInnis — January 17, 2018 — January 17, 2018 Your company has invested thousands of dollars in deploying new software. It’s taken months, if not years to plan and install. It’s been hyped up at all of the company meetings. It’s part of the corporate strategy. Finally, it gets deployed and everyone is trained. … Continue reading User Adoption: Easier Said Than Done
Caitlin Zucal — January 15, 2018 Follow @Caitlin_Zucal — January 15, 2018 Wonder why customers aren’t using your digital product? It may be time to examine product friction. Product friction is anything that represents a barrier to user adoption or retention. From an overly complicated sign-up process to difficult-to-navigate menus, if too much friction exists, … Continue reading Reduce Product Friction to Increase User Adoption and Retention
Jason Whitehead — June 21, 2017 — June 21, 2017 ?Who wouldn’t like to secure 20 years’ worth of renewals with each of their customers? Well, this is doable and, in fact, if you sell on a subscription basis, this should be your goal from the very beginning. But how do you get there? Ask … Continue reading User Adoption & The 20-Year Renewal
