Tag Archives: Adjusting

Adjusting The Backward Thinking Around AI

Adjusting The Backward Thinking Around AI by Laurie Sullivan , Staff Writer @lauriesullivan, July 27, 2023 Marketers have a missed opportunity around what John Connors, founder and president of Boathouse, calls performance artificial intelligence (AI). It’s a focus that brands and agencies are missing out on. Generative AI gets all the attention, the shiny object, but “it’s just … Continue reading Adjusting The Backward Thinking Around AI

A Guide to Telecommuting: Adjusting to the New Era of Remote Working

Dave Wallen July 31, 2020 Telecommuting was once a rarity, now a necessity. The spread of COVID-19 has forced traditional brick-and-mortar businesses to move to a telecommuting structure in order to maintain business continuity. Although working from home is not a new concept, for many teams and companies it’s a first-time experience. Unfortunately, there’s no … Continue reading A Guide to Telecommuting: Adjusting to the New Era of Remote Working

The 7 Best Tools for Adjusting Your Workplace to a Post COVID-19 World 

Jay T. Ripton — May 25, 2020 COVID-19 has caused an unprecedented shift in America’s work habits, with millions of people forced to work remotely since the crisis began. But research suggests that this change may last well beyond the pandemic. According to a survey by Gartner, more than 70 percent of business leaders questioned … Continue reading The 7 Best Tools for Adjusting Your Workplace to a Post COVID-19 World 

COVID-19 stories: At-home marketers shifting focus, adjusting goals

Here are some encouraging stories from marketers who are pivoting tactics to help customers, and their staff, during the crisis. Wendy Almeida on April 7, 2020 The massive disruption of COVID-19 is forcing many of us to rethink everything we do. Our community has been sharing their ideas on how to manage this overwhelming situation. … Continue reading COVID-19 stories: At-home marketers shifting focus, adjusting goals

Adjusting to Google’s ad layout change with attribution tools

Worried about the changes to Google’s ad layout? Don’t panic. Columnist Eric Dezendorf says attribution may help you determine the best next steps. Eric Dezendorf on May 25, 2016   In case you’ve been buried under a rock and hadn’t heard, Google on February 19 made a substantial change to its search engine results page … Continue reading Adjusting to Google’s ad layout change with attribution tools