Amanda Clark — July 15, 2019 Follow @GrammarChicInc — July 15, 2019 dkiessling / Pixabay Of all of the things you might be worrying about when it comes to your job search, should your email address be one of them? Yes. Yes, it should. This tiny piece of contact information plays an essential role in … Continue reading Need a Separate Email Address for Your Job Search? Yes—And Here’s Why
6 Advertising Challenges To Resolve — And 1 Cause To Address by Maarten Albarda , Featured Contributor, February 8, 2019 The World Federation of Advertisers has issued a call to action to the industry we all represent. It’s asking for ideas on six topics, which will be evaluated prior to the Global Marketer Week event … Continue reading 6 Advertising Challenges To Resolve — And 1 Cause To Address
Liz Kislik — February 1, 2019 Follow @lizkislik — February 1, 2019 If you work with at least five people, there is a high likelihood that one of them is suffering from some form of mental illness, according to data from the National Institute of Mental Health (NIMH). And yet we usually treat mental illness … Continue reading Yes, You Need to Address the Problem of Employees’ Mental Health
Paul Keijzer — March 18, 2018 Follow @Paul_Keijzer — March 18, 2018 Skitterphoto / Pixabay The fact that 63% of the global workforce is not engaged isn’t all that surprising. That’s mainly because companies have kept their focus on the bottom line and profitability. Thus, driving their workforce to work on achieving targets that are … Continue reading How Gamification Can Address the Employee Engagement Crisis
Steele Champion — February 23, 2018 — February 23, 2018 Despite what the “career coach” talking heads may say, you should never put your home address on your resume. And if it’s there now, remove it! Many things on the SalaryMatters platform go against the conventional wisdom of the many “career coaches” out there trolling … Continue reading Never Put Your Home Address on Your Resume
Angela Hausman, PhD — February 6, 2018 Follow @MarketingLetter — February 6, 2018 Mimzy / Pixabay No matter how eager and motivated your employees might appear on their first day at work, the initial enthusiasm will dwindle with time. Sooner or later, the daily grind gets the best of us, and as a result, our … Continue reading Address the Problem — Rewarding Employees
Ryan Stewart — November 26, 2017 Follow @ryanwashere — November 26, 2017 We pitch over 5,000 reporters, journalists and bloggers each month for clients. Our data shows personalized emails have a 3x response and success rate. “Personalization” isn’t just getting a name. It’s finding the right person in the organization and matching it with the … Continue reading Step by Step Process to Find Anyone’s Email Address
Maja Orsic — November 9, 2017 — November 9, 2017 For better or worse, our unconscious biases bolster our emotional responses. These biases “are social stereotypes about certain groups of people that individuals form outside their own conscious awareness,” writes UCSF’s Office of Diversity and Outreach. Think of them as stereotypes you’ve accidentally internalized—automatic preferences … Continue reading 14 Opportunities to Address Unconscious Biases in the Modern Workplace
Don’t send the wrong message to your customers. Columnist Ryan Phelan explains why using ‘do-not-reply’ or ‘no-reply’ in your email sending address is a bad idea. Ryan Phelan on October 2, 2017 I love talking with marketers, and I do it often. They ask me great questions about email and how to do it … Continue reading Should marketing emails use a ‘no-reply’ email address?
Kristina Podnar — July 19, 2017 Follow @kpodnar — July 19, 2017 Ray Bradbury once said, “Living at risk is jumping off the cliff and building your wings on the way down.” Copyright: jirsak / 123RF Stock Photo Ray Bradbury was a phenomenal author, but, with an attitude like that, he’d never have made it … Continue reading CFOs: Do Your 10-Q and 10-K Properly Address Digital Risks?
