Tag Archives: Adding

Customer Loyalty Seen As Key Driver For Adding AI Into Products

Customer Loyalty Seen As Key Driver For Adding AI Into Products by Chuck Martin , April 26, 2018 Data quality and security are the key challenges companies face in developing and selling products and services with artificial intelligence built in, according to a new Accenture study. In the course of developing AI- and digital technology-embedded … Continue reading Customer Loyalty Seen As Key Driver For Adding AI Into Products

Facebook is removing 20 outdated, redundant ad metrics; adding methodology labels

The changes are part of an effort to improve transparency and clarity of ad measurement on the social network. Ginny Marvin on February 22, 2018     Facebook has made several changes to how and what advertising metrics it reports in an effort to improve transparency and clear up advertiser confusion. The changes come after … Continue reading Facebook is removing 20 outdated, redundant ad metrics; adding methodology labels

Think Twice Before Adding Merge Tags to Fundraising Email Subject Lines

Steven Shattuck — September 1, 2017 Follow @stevenshattuck — September 1, 2017 If you’re like anyone with an office job, you’re probably going to write dozens of emails today to an individual recipient. Mix in a few personal emails, and you’ll quickly find that a large chunk of your day is spent crafting the subject … Continue reading Think Twice Before Adding Merge Tags to Fundraising Email Subject Lines

3 Digital Marketing Specialists To Consider Adding To Your Team In 2017

Mark Miller — January 5, 2017 Follow @MMtwopointfive— January 5, 2017 The makeup of a competitive marketing team is constantly evolving, with critical new positions forming and traditional roles shifting to take advantage of innovative technology and tactics; 2017 will continue to shake up the formula for a “complete marketing team” for any given business. … Continue reading 3 Digital Marketing Specialists To Consider Adding To Your Team In 2017

Adding Art to Words: How Emojis Can Brighten Up Your Emails

VerticalResponse — December 8, 2016 Follow @VR4SmallBiz— December 8, 2016 We’ve all felt proud of email campaigns we’ve sent, whether because they’ve had phenomenal open rates, spurred strong sales, or simply looked great. What we’ve never considered, though, is that some of those campaigns may have actually contained works of art. But now that New … Continue reading Adding Art to Words: How Emojis Can Brighten Up Your Emails