Tag Archives: Adding

Marketers keep adding tech despite feeling overwhelmed by too many tools

Nearly two-thirds (65%) of marketers are prioritizing technology over creativity, a new study from Clevertouch Consulting found. Chris Wood on February 22, 2024 Marketers are making martech a priority, although some organizations have found their stacks becoming increasingly complex and are looking to simplify them. Some 57% of marketers are feeling overwhelmed by the number … Continue reading Marketers keep adding tech despite feeling overwhelmed by too many tools

AI is adding to marketers’ responsibilities while diminishing their influence

Marketing is getting more involved with cross-functional teams — and a lot of non-marketers don’t see this as a value add. Constantine von Hoffman on November 29, 2023 The enterprise-wide adoption of AI is adding to marketers’ responsibilities but diminishing their control over key technologies. That’s the conclusion of new Gartner reports about what CMOs … Continue reading AI is adding to marketers’ responsibilities while diminishing their influence

LinkedIn is adding new generative AI tools to help job seekers

  By Mark Sullivan November 01, 2023 LinkedIn is rolling out a new premium experience that uses generative AI to help job seekers find new positions.  The features are powered by large language models in combination with a massive knowledge graph containing information and insights about 67 million employers and a billion professionals. Starting with … Continue reading LinkedIn is adding new generative AI tools to help job seekers

Twitch is finally adding Stories and a feed for discovering new streamers to watch

Even LinkedIn has Stories now   Karissa Bell   @karissabe LinkedIn is the latest platform to embrace the disappearing Stories format. The professional networking site unveiled its latest redesign that makes the company’s months-long experiment with LinkedIn Stories official. Beginning today, the company is rolling out the feature to all its users in the US … Continue reading Twitch is finally adding Stories and a feed for discovering new streamers to watch

5 tips for successfully adding martech to your stack

Following these steps will help you implement and adopt martech successfully, whether it’s one or several platforms.  Talisha Padgett on June 6, 2023 In today’s economy, companies are focusing on doing more with less. However, the highest reported investment increase across all major marketing resources by CMOs this year goes to marketing technology.  Marketers and … Continue reading 5 tips for successfully adding martech to your stack

Opera is adding ChatGPT integration for webpage and article summaries

Microsoft Edge puts an AI ‘copilot’ in your browser   Jon Fingas @jonfingas Microsoft’s use of AI on the web will extend beyond smarter Bing searches. The company is updating its Edge browser with an “AI-powered copilot” that assists with everyday tasks. Integration with the new Bing can help you get the key takeaways from … Continue reading Opera is adding ChatGPT integration for webpage and article summaries

Zoom is adding email and calendar features to take on other workspace platforms

Zoom is adding email and calendar features to take on other workspace platforms AI-powered upgrades are on the way to meetings too. K. Holt @krisholt   Zoom As expected, Zoom is looking to take on the likes of Microsoft 365 and Google Workspace in more areas than group video calls and chats. At its Zoomtopia … Continue reading Zoom is adding email and calendar features to take on other workspace platforms

30% Report Dropping An SVOD Sub, 25% Adding A FAST, In Past Year

30% Report Dropping An SVOD Sub, 25% Adding A FAST, In Past Year by Karlene Lukovitz  @KLmarketdaily, October 31, 2022 Nearly a third (30%) of U.S. consumers say they’ve dropped a subscription-based video-on-demand service in the past 12 months, while 25% say they’ve added a free ad-supported subscription service (FAST), according to a new survey … Continue reading 30% Report Dropping An SVOD Sub, 25% Adding A FAST, In Past Year