Tag Archives: Adding

5 tips for successfully adding martech to your stack

Marketing Technology

Following these steps will help you implement and adopt martech successfully, whether it’s one or several platforms.  Talisha Padgett on June 6, 2023 In today’s economy, companies are focusing on doing more with less. However, the highest reported investment increase across all major marketing resources by CMOs this year goes to marketing technology.  Marketers and … Continue reading 5 tips for successfully adding martech to your stack →

Opera is adding ChatGPT integration for webpage and article summaries

ChatGPT

Microsoft Edge puts an AI ‘copilot’ in your browser   Jon Fingas @jonfingas Microsoft’s use of AI on the web will extend beyond smarter Bing searches. The company is updating its Edge browser with an “AI-powered copilot” that assists with everyday tasks. Integration with the new Bing can help you get the key takeaways from … Continue reading Opera is adding ChatGPT integration for webpage and article summaries →

Zoom is adding email and calendar features to take on other workspace platforms

Remote Communication Tools

Zoom is adding email and calendar features to take on other workspace platforms AI-powered upgrades are on the way to meetings too. K. Holt @krisholt   Zoom As expected, Zoom is looking to take on the likes of Microsoft 365 and Google Workspace in more areas than group video calls and chats. At its Zoomtopia … Continue reading Zoom is adding email and calendar features to take on other workspace platforms →

30% Report Dropping An SVOD Sub, 25% Adding A FAST, In Past Year

Delivery Services

30% Report Dropping An SVOD Sub, 25% Adding A FAST, In Past Year by Karlene Lukovitz  @KLmarketdaily, October 31, 2022 Nearly a third (30%) of U.S. consumers say they’ve dropped a subscription-based video-on-demand service in the past 12 months, while 25% say they’ve added a free ad-supported subscription service (FAST), according to a new survey … Continue reading 30% Report Dropping An SVOD Sub, 25% Adding A FAST, In Past Year →

Why You Should Be Adding Microsoft Advertising to Your eCommerce Marketing Strategy

Microsoft Advertisement

Mushon Heinisch February 12, 2021 If you’re putting off investing in Microsoft Advertising, you’re missing out on valuable reach for your eCommerce brand. It accounts for a 13.5% PC market share with an average of 13.9 billion searches per month, over half of which are specifically related to product searches. Microsoft Advertising should definitely play … Continue reading Why You Should Be Adding Microsoft Advertising to Your eCommerce Marketing Strategy →

Tech Stack Headaches: B2B Marketers Face Hurdles When Adding Technologies

B2B Marketing

Tech Stack Headaches: B2B Marketers Face Hurdles When Adding Technologies by Ray Schultz , Columnist, January 8, 2021 B2B marketers are seem reasonably satisfied with their tech stacks. But they face challenges when adding new systems, according to Marketing Technology Implementation From the B2B Perspective, a study by RollWorks, in partnership with Ascend2.  Of the … Continue reading Tech Stack Headaches: B2B Marketers Face Hurdles When Adding Technologies →

Don’t ignore data compliance when adding 3rd party marketing tools

Compliance

As brands make quick pivots to survive the current economy, MOPs teams must keep data security top of mind. Amy Gesenhues on May 12, 2020  Businesses across industries are relying on their marketing operations teams to drive digital transformation initiatives at breakneck speed right now. And many times that involves bolting third-party components on their … Continue reading Don’t ignore data compliance when adding 3rd party marketing tools →

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