Ashley Hill July 30, 2020 Email marketing can be highly profitable when it’s done right. Each $ 1 spent on email marketing can generate $ 38 in profits. But you have to keep your newsletters interesting if you want your subscribers to keep opening your emails and turning a profit. So how can you … Continue reading 5 Types of Email Newsletters Your Readers Actually Will Want to Read
Ad spending data from thousands of advertisers suggests the boycott had little impact on Facebook’s revenues. Greg Sterling on July 30, 2020 Despite the participation of more than 1,100 companies, including many household brands, it’s unlikely that the Stop Hate for Profit Facebook ad boycott had a significant impact on the company’s revenues. The social … Continue reading Did the Facebook Ads boycott actually work?
Sarah Rosenquist — May 30, 2020 TayebMEZAHDIA / Pixabay So, here’s the secret to time travel… it doesn’t exist. Yet. Okay, so I was lying with the title, but now that you’re here you may as well keep reading. “We need the site launched (June 04, 2020),” is something we hear all. The. Time. But, … Continue reading How to Actually Launch a Website Yesterday
Steven J. Wilson — April 27, 2020 In 2020, content is still king. According to Neil Patel, content marketing guru and world-class marketer, the best content will always gain an edge when it comes to the marketing mix. There is doubt that most people are tired and sick of disruptive ads that provide no value … Continue reading How to Create Content Your Potential Customers Actually Want to Read
Jayson DeMers — April 24, 2020 You might have heard claims that maintaining a more positive attitude can help you get more done every day, or improve your professional life. But are these claims really true? Obviously, this is a hard question to answer. What “counts” as a positive attitude can be somewhat nebulous, and … Continue reading Does a Positive Attitude Actually Make You More Productive?
Arik Hanson — February 7, 2020 Last fall, Popeye’s trolled Chick-Fil-A on Twitter into helping it launch its new chicken sandwich that ended up selling out and causing gun play in stores. Then, Netflix asked brands for their best x-rated sex tweet in what might be the very best Twitter thread of all time. And … Continue reading #RIPeanut Highlights Brand-to-Brand Trend Actually May Be Working on Twitter
Sam McCue — January 30, 2020 “Oh, you work from home? That must be nice.” This is a phrase that, arguably, all remote workers have heard during their tenure. If I had a quarter for every time I’ve heard this phrase after telling someone I work remotely, I would be halfway to a month’s rent … Continue reading Why Remote Workers Are Actually More Productive
Josh Bean — December 22, 2019 Motivating your sales team month after month is no easy task. Not all sales incentives are created equal. A gift card to a chic boutique might motivate one sales rep but bore another. A sales incentive is effective only if it’s something your team actually wants. And while we’re … Continue reading 10 Sales Incentives That Actually Motivate Sales Teams
Tamra Chandler — October 28, 2019 For many of us, “feedback” is a dirty word that we associate with painful conversations, bias, politics, resentment, and self-doubt. Feedback certainly has a branding problem — a negative reputation we’ve collectively built one lousy experience at a time. It isn’t that we all set out with bad intentions; … Continue reading This Isn’t Feedback: 4 Things You Think Are Feedback, But Actually Aren’t
Ashley Hill — September 14, 2019 — September 14, 2019 Email marketing has made huge strides forward, just in the past few years. There are all kinds of bells and whistles you can add to your email campaigns now, like compelling graphics and eye-catching call-to-action buttons. But what’s becoming more and more rare with all … Continue reading Crafting Killer Marketing Emails (That Will Actually Get Read)