Melissa Ingold — January 10, 2019 Follow @timefreedombiz — January 10, 2019 There are hundreds of amazing, cheap-or-free online tools that we entrepreneurs can use to keep our businesses organized. If you’ve got a meticulously designed workflow, a skilled team to execute on it, and the right tools to keep work on track, there’s nothing … Continue reading What Does a Project Manager Actually DO?
Heather Steele — January 3, 2019 Follow @heathersteele03 — January 3, 2019 The elevator pitch: That short description of your company that you deliver in the time it takes to ride an elevator a few floors, that thing that should be so simple and just so… Isn’t. How many of us really feel like we … Continue reading How To Write an Elevator Pitch You’ll Actually Want to Share
Karl Sakas — November 27, 2018 Follow @KarlSakas — November 27, 2018 TeroVesalainen / Pixabay Merely having revenue targets and a revenue plan doesn’t guarantee success—you still need to actually hit your revenue goals. The digital agency owner from Part 1 and Part 3 shared: “Last year, we spent a lot of time looking at … Continue reading How to Actually Hit Your Revenue Goals in 2019
Mark Irvine — November 20, 2018 — November 20, 2018 Last month, Google announced another major change to its keyword match types. Specifically, exact match keywords would begin to serve to search terms that are “close variants that share the same meaning of your keywords,” including synonyms, paraphrases, and results with the same implied intent. … Continue reading Google’s Change to Exact Match Was Big, But Was it Actually Bad? [Data]
Ana Gotter — November 11, 2018 Follow @ana_gotter — November 11, 2018 We talk a lot about how important split testing is. Split testing (or “A/B testing”) allows you to test multiple variations of your ad campaigns to see your audience responds to, and from there you can start to work out why. Before you … Continue reading Split Testing 101: How to Actually Split Test Facebook Ads
McLean Mills — September 3, 2018 Follow @mcleanmills7 — September 3, 2018 geralt / Pixabay As a business owner, feedback is everywhere. There’s feedback coming from your customers, your employees, your management team, and even your friends and family. However, in a world where everyone has their own opinions and individual preferences, it’s hard to … Continue reading 8 Scenarios Where It’s Actually OK to Ignore Feedback
Ana Gotter — August 8, 2018 Follow @ana_gotter — August 8, 2018 When you’re creating video content for your marketing campaigns, how do you decide which selling points, emotional appeals, and stories will resonate most with your audience? What about different segments within your main audience? Whether you do it intentionally or not, you’re likely … Continue reading How to Create Buyer Personas That Actually Work
Zach Heller — July 18, 2018 Follow @zheller — July 18, 2018 SMS, or text messaging, has been a channel used by marketers to communicate with prospective customers for years. But most companies don’t dare try it, or have never considered it. Why is that? If you ask them, they will most likely tell you … Continue reading Does SMS Marketing Actually Work?
TV Advertising’s Future Will Focus On What We Actually DO With Data by Dave Morgan , Featured Contributor, July 12, 2018 Data is not going to define the future of successful TV advertising, any more than it has defined digital advertising. I know that’s not what you hear at most conferences, but as someone who … Continue reading TV Advertising’s Future Will Focus On What We Actually DO With Data
Eyal Katz — July 9, 2018 Follow @eyalk100 — July 9, 2018 Being a manager can suck because you have to deal with absenteeism, fatigue, conflict and performance issues. If one or more employees display these issues in the workplace it can bring an entire department or business down. And if it affects morale the … Continue reading 21 Creative Management Ideas that Actually Work