McLean Mills — September 3, 2018 Follow @mcleanmills7 — September 3, 2018 geralt / Pixabay As a business owner, feedback is everywhere. There’s feedback coming from your customers, your employees, your management team, and even your friends and family. However, in a world where everyone has their own opinions and individual preferences, it’s hard to … Continue reading 8 Scenarios Where It’s Actually OK to Ignore Feedback
Ana Gotter — August 8, 2018 Follow @ana_gotter — August 8, 2018 When you’re creating video content for your marketing campaigns, how do you decide which selling points, emotional appeals, and stories will resonate most with your audience? What about different segments within your main audience? Whether you do it intentionally or not, you’re likely … Continue reading How to Create Buyer Personas That Actually Work
Zach Heller — July 18, 2018 Follow @zheller — July 18, 2018 SMS, or text messaging, has been a channel used by marketers to communicate with prospective customers for years. But most companies don’t dare try it, or have never considered it. Why is that? If you ask them, they will most likely tell you … Continue reading Does SMS Marketing Actually Work?
TV Advertising’s Future Will Focus On What We Actually DO With Data by Dave Morgan , Featured Contributor, July 12, 2018 Data is not going to define the future of successful TV advertising, any more than it has defined digital advertising. I know that’s not what you hear at most conferences, but as someone who … Continue reading TV Advertising’s Future Will Focus On What We Actually DO With Data
Eyal Katz — July 9, 2018 Follow @eyalk100 — July 9, 2018 Being a manager can suck because you have to deal with absenteeism, fatigue, conflict and performance issues. If one or more employees display these issues in the workplace it can bring an entire department or business down. And if it affects morale the … Continue reading 21 Creative Management Ideas that Actually Work
Heather Steele — June 21, 2018 Follow @heathersteele03 — June 21, 2018 Starting a new design project is exciting. You’re putting your ideas and objectives out into the world for your designer to bring them to life. Things probably kick off awesomely, with you and the designer totally clicking, speaking the same language. You can’t … Continue reading How to Give Design Feedback That Actually Improves Your Website or Graphic Design Project — 6 Simple Steps
Kaitlin Westbrook — May 1, 2018 Follow @kaitwarren — May 1, 2018 What is business competition? Business competition is the process of companies and individuals competing in the same industry or field. This sort of competition applies to virtually all businesses and employees. For instance, have you ever competed with a coworker for the same … Continue reading Business Competition: How Connecting With Competitors Is Actually Good for Business
Jenny Traster — February 3, 2018 — February 3, 2018 If you want to help folks feel an emotional attachment to your brand, you can do it with email newsletters. A report from Nielsen Norman Group found people feel personally connected to newsletters because they have an ongoing relationship with them, expecting them regularly delivered … Continue reading Email Newsletters Your Leads Will Actually Read
Devin Pallone — January 7, 2018 — January 7, 2018 Product descriptions are crucial for search engine optimization (SEO), site visibility, traffic generation, and lead conversion. The best product descriptions are the appropriate length, tone, and style. They contain keywords, help attract site visitors, and lead them down the sales funnel. If creating product descriptions … Continue reading How to Write Product Descriptions That Actually Convert
Adam Fout — December 28, 2017 Follow @bluesteeletx — December 28, 2017 Let’s talk about how to write SMART goals — you know, SMART goals that actually work. ‘Cause I gotta tell ya — a lot of folks write these things, and they have no frickin’ clue what they’re doing. Setting the right goals for … Continue reading How to Write SMART Goals That Actually Work by Following 1 Simple Principle
