Tag Archives: actually

Google’s Change to Exact Match Was Big, But Was it Actually Bad? [Data]

Mark Irvine — November 20, 2018 — November 20, 2018 Last month, Google announced another major change to its keyword match types. Specifically, exact match keywords would begin to serve to search terms that are “close variants that share the same meaning of your keywords,” including synonyms, paraphrases, and results with the same implied intent. … Continue reading Google’s Change to Exact Match Was Big, But Was it Actually Bad? [Data]

8 Scenarios Where It’s Actually OK to Ignore Feedback

McLean Mills — September 3, 2018 Follow @mcleanmills7 — September 3, 2018 geralt / Pixabay As a business owner, feedback is everywhere. There’s feedback coming from your customers, your employees, your management team, and even your friends and family. However, in a world where everyone has their own opinions and individual preferences, it’s hard to … Continue reading 8 Scenarios Where It’s Actually OK to Ignore Feedback

TV Advertising’s Future Will Focus On What We Actually DO With Data

TV Advertising’s Future Will Focus On What We Actually DO With Data by Dave Morgan , Featured Contributor, July 12, 2018 Data is not going to define the future of successful TV advertising, any more than it has defined digital advertising. I know that’s not what you hear at most conferences, but as someone who … Continue reading TV Advertising’s Future Will Focus On What We Actually DO With Data