Amanda ClarkJune 5, 2015 In content marketing—as in life—you can never assume that people know what you want from them. Sure, you can sit around all day hoping for your kids to do the dishes or your husband to take out the trash, but more likely than not, you’re going to have to ask them … Continue reading Five Things Your Call to Action Desperately Needs
Mike BrooksMay 30, 2015 If you asked me to explain what I do in one simple sentence, it would be that I push people to success. My company is a marketing agency. We do marketing stuff for clients. So of course the first thing I need to do is motivate people to become a client. … Continue reading Motivation, Action, Rejection, And Robert De Niro
Courtney HuntApril 30, 2015 In earlier SMART Articles, I discussed the evolutionary phases in becoming a digital organization, described how all business functions are being transformed by social and digital technologies, articulated the primary barriers to digital engagement, and offered a digital transformation framework (to read these and other related pieces, click here). This article extends … Continue reading Creating a Digital Transformation Plan of Action: A Guide for Leaders
Jessica LawlorApril 27, 2015 Looking for a great source of content marketing inspiration? Look no further than your own email inbox! Your inbox (likely that promotions tab if you’re using Gmail) is filled with examples of brands using content marketing strategies and tactics to increase awareness and brand loyalty, ultimately leading to sales. Today, let’s … Continue reading Content Marketing In Your Inbox: Creating Emails That Pop (And Get Consumers To Take Action)
Marisa SmithApril 21, 2015 Let’s face it. You spend more time combing through stock photos than you do crafting your calls to action. CTAs are easy, right? Just tell your lead to sign up or download. Simple! Actually, there’s a lot more to creating effective CTAs, and if you’re not using a sensible strategy, you’re … Continue reading 7 Ways You’re Ruining Your Calls to Action
Louisa ChanApril 16, 2015 Include a clear call to action (CTA) at the end of all marketing messages That’s what my mentor often says. And that goes for blog posts, podcasts, landing pages and videos. Why use calls to action? You’ve worked hard to script and produce the video. You’ve spent even more time editing … Continue reading Ending Facebook Native Videos With Clear Calls to Action
Sally McGrawApril 11, 2015 Newsletters serve dozens of purposes for dozens of different business models. Some are strictly informational, designed to keep subscribers in the loop about organization or publication news. Some are focused on generating sales by keeping readers informed about new products. And many fall somewhere in between, offering a mix of updates … Continue reading Calls to Non-Purchasing Action: Tips for Email Engagement
Personal Branding BlogMarch 27, 2015 A loyal following is like gold when it comes to building a personal brand. While online marketing is very effective in this process it’s also important to include a strong call-to-action with that, otherwise known as influence or permission marketing. In order to effectively harness the power of this method, … Continue reading Give Your Personal Brand More Visibility with a Strong Call to Action
Julia Christian-EdwardsJanuary 28, 2015 Information overload. Infobesity. Infoxication. Whatever you call it, at some stage or other, we’ve all been there – sat in front of a data set so big or a report so heavy in detail it’s impossible to digest. At FreshMinds, a significant part of what we do is gathering data or … Continue reading 4 Great Examples of Data Visualisation in Action [Infographic]
by Lyena Solomon January 7th, 2015 Lyena Solomon I am leading the SEO and analytics teams providing strategy and overseeing processes. I facilitate and carry out training and testing latest strategies to improve conversion and revenue. Being a people person, I establish and maintain relationships with vendors and business partnerships. By now, you have … Continue reading SEO in 2015: Prediction Trends & Your Action Plan
