May 21, 2024 This landmark AI legislation will have a ripple effect across the globe The European Union’s AI Act, the first of its kind, will set the global standard for safeguards on artificial intelligence. BY Reuters Europe’s landmark rules on artificial intelligence will enter into force next month after EU countries endorsed on Tuesday a … Continue reading This landmark AI legislation will have a ripple effect across the globe
Captivate your audience at every step, from awareness to decision-making, with strategic content that turns prospects into loyal customers. Stephanie Trovato on April 16, 2024 With the right content marketing strategy, you can engage your audience at every stage of their journey. From sparking initial awareness to nurturing their consideration and guiding them toward … Continue reading How to optimize your content strategy across the customer journey
Adobe continues to weave generative AI into applications across its platform in a series of new product announcements. Kim Davis on March 27, 2024 “When we think about the magic and value of AI, we know that it actually comes only from a seamless integration into the workflows that you, as customers, already know and … Continue reading Adobe continues to roll out genAI capabilities across its platform
Meta makes AI-generated labels a standard across Facebook, Instagram and Threads Brian-Damien Morgan Features Writer Meta has announced that across its social media platforms artificial intelligence (AI) generated images must be labeled going forward. The labeling system that will be titled “Imagined with AI” seeks to help users navigate the images that are created using … Continue reading Meta makes AI-generated labels a standard across Facebook, Instagram and Threads
Leverage data responsibly during the acquisition stage to understand your audience, refine messaging and build trust. Greg Kihlstrom on December 7, 2023 Understanding customer needs allows us to improve our offerings and build lasting, mutually beneficial relationships. This results in customers getting more relevant content, offers and experiences while the brand enjoys increased customer lifetime … Continue reading The power of customer data across the journey: Acquisition
Spotify is laying off 1,500 employees, who will be notified later today This is Spotify’s third round of layoffs this year, and will account for 17% of the company’s staff. Steve Dent Updated Mon, Dec 4, 2023 VIEW press via Getty Images Spotify is cutting jobs for the third time this year. In a … Continue reading Spotify laying off 17 percent of employees across the company
By Shalene Gupta October 31, 2023 Gender inequality is a global issue, but it doesn’t look the same everywhere. While on average there are about four women for every 10 men in a leadership role, in Asia this drops to one woman to every 10 men. Agoda, a travel platform based in Singapore, released … Continue reading What the workplace gender gap looks like in 10 countries across Asia
The key elements of collaboration in customer journey operations and how they contribute to improved customer experiences. Greg Kihlstrom on September 7, 2023 Creating a great customer experience is a top priority for most brands because customers value the entire journey, not just the products or services they purchase. However, delivering on this promise is … Continue reading Collaboration across people, processes, data and platforms: Successful customer journey operations
Marketing Meter: Brands Have Trouble Measuring ROI Across Channels by Ray Schultz , Columnist, May 23, 2023 Most marketers expect their budgets to increase this year. Sixty-four percent say they anticipate budget increases, according to Nielsen’s 2023 Annual Marketing Report, a study released Tuesday. But will they know if they are getting what they’re paying … Continue reading Marketing Meter: Brands Have Trouble Measuring ROI Across Channels
Sam’s Club Partners With The Trade Desk And LiveRamp To Target Ads Across The Open Web by Laurie Sullivan @lauriesullivan, February 28, 2023 Retail has become one of the fastest-growing ad media in the United States, but has traditionally lagged in technology enhancements and innovation. Sam’s Club on Tuesday released a real-time display advertising service … Continue reading Sam’s Club Partners With The Trade Desk And LiveRamp To Target Ads Across The Open Web
