Tag Archives: across

How to Cope with Email Rendering Challenges Across Diverse Email Clients

Kevin George — November 17, 2017 Follow @imkevin_monk — November 17, 2017 raphaelsilva / Pixabay When it comes to planning email marketing campaigns, marketers need to take into consideration various factors to ensure there is no rendering and deliverability issues. One key factor is the support from various email clients. With subscribers using diverse email … Continue reading How to Cope with Email Rendering Challenges Across Diverse Email Clients

Should you connect with your clients across social platforms?

Connecting with clients on Facebook or Instagram can be a slippery slope. Columnist Matt Umbro explains why it’s better to keep your work and personal lives separate. Matt Umbro on October 18, 2017   A common question that I hear among digital marketers is, should you connect with your clients on social platforms? My answer … Continue reading Should you connect with your clients across social platforms?

Unifying Data Sources Across the Customer Journey: Key to Seeing the Complete Picture

Alex Gutman — June 25, 2017 Follow @Cooladata — June 25, 2017 In the past, online businesses reacted to customer behavior after they moved along the path to purchase. With the release of advanced analytical tools, businesses are now empowered to not only act in a proactive fashion, but they are able to shape customer … Continue reading Unifying Data Sources Across the Customer Journey: Key to Seeing the Complete Picture

Individualized E-Commerce: Examples Across the E-Commerce Shopping Experience

Katie Sweet — June 18, 2017 Follow @misskatiehrdy— June 18, 2017 We often think about the e-commerce shopping experience as a journey from the homepage to checkout. As an e-commerce professional, you want to optimize each page on your site to guide a shopper further down that journey. But it’s important to remember that the … Continue reading Individualized E-Commerce: Examples Across the E-Commerce Shopping Experience

Holistic UX: How to Hack Your Way to a Strong UX Across Every Customer Engagement Point

AJ Agrawal — April 7, 2017 Follow @ajalumnify— April 7, 2017 Its no longer enough to simply create a strong product. Brands today must also create amazing customer experiences – both on and offline. How a customer engages with your company across every touchpoint impacts their overall view of your brand. You might offer an … Continue reading Holistic UX: How to Hack Your Way to a Strong UX Across Every Customer Engagement Point

The value of search across the modern consumer decision journey

Columnist Christi Olson of Bing shares research on how search fits into the overall buyer’s journey, reaching consumers at all stages in the funnel. Christi Olson on March 2, 2017     As disruptive technologies reshape the digital marketing landscape, advertisers are scrambling to stay relevant and top of mind with consumers. In this shifting … Continue reading The value of search across the modern consumer decision journey