When algorithms hide your campaign levers, tracking true impact gets tricky. At the MarTech Conference, we discussed how to regain visibility and drive growth. By MarTechBot Published on September 14, 2026 The reality of managing performance right now is that the familiar levers are disappearing. Marketers used to choose precise audiences, adjust manual bids, … Continue reading The AI performance shake-up: What’s really driving results across channels now
Seneca Niagara plans $47M hotel overhaul across 22 floors through 2027 Suswati Basu A $ 47 million overhaul of nearly every hotel room at Seneca Niagara Resort & Casino is set to get underway this fall and run through late 2027. Starting in October, the Niagara Falls, New York, property will update 594 … Continue reading Seneca Niagara plans $47M hotel overhaul across 22 floors through 2027
Apple reportedly cut more than 200 jobs across Vision Pro and Siri software teams The Vision Pro layoffs are focused on teams working on gaming and immersive video. By Steve Dent Aug. 21, 2026 Engadget Apple has laid off employees in its Vision Pro and Siri teams as it shifts focus to smart glasses … Continue reading Apple reportedly cut more than 200 jobs across Vision Pro and Siri software teams
August 10, 2026 Save A Lot has closed dozens of stores in 2026: See a list of doomed grocery locations across 13 states BY Christopher Zara Save A Lot supermarkets are vital for food access in many of the communities they serve, providing an array of discounted goods in low-income, urban, and rural areas where … Continue reading Save A Lot has closed dozens of stores in 2026: See a list of doomed grocery locations across 13 states
Polymarket battles cyberattack while regulatory pressure intensifies across American prediction markets Suswati Basu Polymarket is dealing with mounting problems on several fronts after a phishing campaign stole millions of dollars from users just as the prediction market platform faces growing pressure from lawmakers, regulators and fresh criticism over its marketing strategy and public … Continue reading Polymarket battles cyberattack while regulatory pressure intensifies across American prediction markets
AI Finding Its Citation Hierarchy Across Applications by Laurie Sullivan , Staff Writer, June 10, 2026 Brand and company citations have become increasingly important in OpenAI ChatGPT and Google AI Overviews. As artificial intelligence (AI) and agentic services reshape search, understanding where a brand appears, and why, has become essential. Searching for answers, BrightEdge pulled … Continue reading AI Finding Its Citation Hierarchy Across Applications
Bipartisan bill seeks federal gambling disorder study as betting spreads across the US Suswati Basu A bipartisan group of lawmakers wants the federal government to take a much closer look at gambling addiction as online sports betting continues to spread across the United States. Reps. Dan Goldman of New York and Blake Moore … Continue reading Bipartisan bill seeks federal gambling disorder study as betting spreads across the US
Introducing A New Tool to Measure AI Search Visibility Across ChatGPT and Google by Search Engine People Wisam Abdulaziz May 20, 2026 Search is changing faster than at any point in the last decade. Over the past few years, we have built reliable systems to measure SEO performance in … Continue reading Introducing A New Tool to Measure AI Search Visibility Across ChatGPT and Google by Search Engine People
Personalization fails when it feels like surveillance. At the May MarTech Conference, we discussed building trust throughout the customer journey. By MarTechBot Published on May 8, 2026 At the May 2026 MarTech Conference, a panel of marketing leaders tackled a persistent industry friction: how brands can create personalized customer experiences without crossing the line … Continue reading Creating meaningful moments across the customer journey
From compliance exposure to lost revenue, weak governance is turning AI gains into hidden liabilities. By Allen Martinez Published on May 6, 2026 Anthropic just crossed the $ 30 billion revenue run rate, built on companies deploying AI agents into core workflows. Eighty-two percent of those companies’ CIOs admit they cannot govern what … Continue reading Why AI agent adoption is creating unseen risk across the enterprise
