Tag Archives: across

Message Volume Trends Across Private and Public Channels – Part I

Xinglong Wang — June 28, 2018 — June 28, 2018 We recently published an article in which Volaris Airlines has demonstrated that Social Messaging was not only 83% more cost effective, but also drove up customer satisfaction at the same time. Following on Volaris’ positive experience with their launch of Messenger Customer Chat, we became … Continue reading Message Volume Trends Across Private and Public Channels – Part I

Tom Kuntz’s Bacardi Summer Ad Dances Across Digital

Tom Kuntz’s Bacardi Summer Ad Dances Across Digital by Laurie Sullivan  @lauriesullivan, May 14, 2018 Bacardi will release a dance-themed advertising campaign across search, social, out-of-home and video sites this summer, where images tell the story from the waist down. The brand deliberately chose not to show any faces because faces are usually what marketers … Continue reading Tom Kuntz’s Bacardi Summer Ad Dances Across Digital

Who won the Super Bowl ad game? The spots that generated the most buzz across YouTube, social & search

While the Philadelphia Eagles were this year’s Super Bowl champs on the field, the overall Super Bowl brand winner isn’t as easy to name. Amy Gesenhues on February 12, 2018   This year’s Super Bowl saw over 40 brands pay more than $5 million dollars each for ad time during the big game. There were … Continue reading Who won the Super Bowl ad game? The spots that generated the most buzz across YouTube, social & search

How to Cope with Email Rendering Challenges Across Diverse Email Clients

Kevin George — November 17, 2017 Follow @imkevin_monk — November 17, 2017 raphaelsilva / Pixabay When it comes to planning email marketing campaigns, marketers need to take into consideration various factors to ensure there is no rendering and deliverability issues. One key factor is the support from various email clients. With subscribers using diverse email … Continue reading How to Cope with Email Rendering Challenges Across Diverse Email Clients

Should you connect with your clients across social platforms?

Connecting with clients on Facebook or Instagram can be a slippery slope. Columnist Matt Umbro explains why it’s better to keep your work and personal lives separate. Matt Umbro on October 18, 2017   A common question that I hear among digital marketers is, should you connect with your clients on social platforms? My answer … Continue reading Should you connect with your clients across social platforms?

Unifying Data Sources Across the Customer Journey: Key to Seeing the Complete Picture

Alex Gutman — June 25, 2017 Follow @Cooladata — June 25, 2017 In the past, online businesses reacted to customer behavior after they moved along the path to purchase. With the release of advanced analytical tools, businesses are now empowered to not only act in a proactive fashion, but they are able to shape customer … Continue reading Unifying Data Sources Across the Customer Journey: Key to Seeing the Complete Picture

Individualized E-Commerce: Examples Across the E-Commerce Shopping Experience

Katie Sweet — June 18, 2017 Follow @misskatiehrdy— June 18, 2017 We often think about the e-commerce shopping experience as a journey from the homepage to checkout. As an e-commerce professional, you want to optimize each page on your site to guide a shopper further down that journey. But it’s important to remember that the … Continue reading Individualized E-Commerce: Examples Across the E-Commerce Shopping Experience