By Wilfred Chan December 14, 2022 Gig companies across the globe employ a similar playbook: Use gobs of venture capital to undercut legacy firms, skirt labor law to keep costs low, then use their resulting market dominance to pass new, more favorable laws. That’s how companies such as Uber and Lyft helped pass Proposition … Continue reading Gig workers are racking up legal victories across the world, a new report shows
Tag Archives: across
Where Marketers Plan To Spend Budgets Across Advertising, Marketing In 2023
Where Marketers Plan To Spend Budgets Across Advertising, Marketing In 2023 by Laurie Sullivan @lauriesullivan, December 13, 2022 More marketers participating in a recent survey from NP Digital plan to increase rather than decrease advertising and marketing budgets in 2023. The study includes business-to-consumer (B2C) and business-to-business (B2B). Twenty-six percent of B2C marketers plan to … Continue reading Where Marketers Plan To Spend Budgets Across Advertising, Marketing In 2023
Fake ‘verified’ accounts explode across Twitter
By Chris Morris November 10, 2022 People warned Elon Musk this was going to happen. The launch of Twitter’s $8 per month paid-for verification, said skeptics, would lead to a tsunami of spoof accounts—and it appears those concerns are coming true. Despite Musk’s claims that the pay system would “defeat the bots and trolls,” … Continue reading Fake ‘verified’ accounts explode across Twitter
Elon Musk has reportedly ordered layoffs across Twitter
Elon Musk has begun his takeover of Twitter Twitter could change dramatically under Musk’s leadership. K. Bell @karissabe Dado Ruvic / reuters After months of legal drama, Elon Musk has begun his takeover of Twitter, according to The Wall Street Journal and The Washington Post. His first move was to fire CEO Parag Agrawal, Chief … Continue reading Elon Musk has reportedly ordered layoffs across Twitter
Tech layoffs continue across the board: Here’s the latest
By Fast Company Staff August 01, 2022 The tech sector’s massive cost-cutting mission doesn’t appear to be slowing anytime soon. Once high-flying companies, with unprecedented valuations and growth-at-all-costs strategies, have started to scale back, as the economy appears to be heading for a slowdown. The efforts, which started in May, have resulted in massive … Continue reading Tech layoffs continue across the board: Here’s the latest
How to Instill an Entrepreneurial Spirit Across Your Entire Team
How to Instill an Entrepreneurial Spirit Across Your Entire Team Calendar / 20 May 2022 Let’s face it — instilling an entrepreneurial spirit across your team doesn’t happen by accident. Stale ideas won’t help a business thrive, especially when there’s no entrepreneurial spirit. Competition is so keen in so many industries that you must … Continue reading How to Instill an Entrepreneurial Spirit Across Your Entire Team
Study Across 20 Major Advertisers Finds CTV Frequency Problem ‘Highly Exaggerated’
Study Across 20 Major Advertisers Finds CTV Frequency Problem ‘Highly Exaggerated’ by Karlene Lukovitz @KLmarketdaily, May 20, 2022 Yes, connected TV is fragmented, and yes, measurement issues continue to be a serious challenge. But according to a study spanning 35 campaigns from 20 of the world’s largest advertisers, conducted by Innovid and the Association of … Continue reading Study Across 20 Major Advertisers Finds CTV Frequency Problem ‘Highly Exaggerated’
How to implement a buyer-first digital strategy across departments
Aligning ops teams is critical to implementing a buyer-first strategy. Corey Patterson on April 20, 2022 “The past two years have wreaked havoc on [marketing] pipelines and exacerbation around getting clean, intelligent data, and passing that data to sales,” said Stephanie Swinyer, head of revenue marketing at Integrate, in her presentation at The MarTech Conference. “If … Continue reading How to implement a buyer-first digital strategy across departments
3 strategies to create better customer journeys across any channel
Successful customer journeys require both personalization and practical strategies. Corey Patterson on January 20, 2022 “Lots of marketers have adopted agile practices and tried to transform how they go to market in terms of customer journeys,” said Tom Hannigan, Global Practice Lead for precision marketing platform HCL Unica, at our MarTech conference. “Their biggest challenge … Continue reading 3 strategies to create better customer journeys across any channel
Budgets Show Spending Across All Social Networks: Trends For 2022
Budgets Show Spending Across All Social Networks: Trends For 2022 by Laurie Sullivan , Staff Writer @lauriesullivan, November 10, 2021 The majority of marketers last year increased investment on Instagram. This year, Instagram holds the top spot at 48%, but others are close behind. About 47% of marketers plan to increase budgets on Facebook, 44% on … Continue reading Budgets Show Spending Across All Social Networks: Trends For 2022