Colby Renton — August 15, 2018 — August 15, 2018 After Marketing and Sales come to an agreement on what makes a sales qualified lead (stage 1 of lead management), it is now time to seek agreement on the labels and definitions of customer acquisition and retention statuses (stage 2). This enables lead funnel management, … Continue reading How to Agree on Labels and Definitions of Customer Acquisition
Jeanette Maister — August 6, 2018 Follow @jeanettemaister— August 6, 2018 It’s hard to deny that human beings love what is new. New car, new shoes, new haircut… New babies always receive all the love and affection; new shirts quickly become the favorite garb and new foods seduce our taste buds and leave us craving … Continue reading 2018’s Most Important Talent Acquisition Trends So Far
Sandra Hess — August 3, 2018 — August 3, 2018 People analytics is a hot topic in the HR industry today. In fact, a recent study of over 10,000 businesses revealed that over 70 percent of these companies consider the use of people analytics to be a major priority. Unfortunately, despite this high number of … Continue reading 4 Tips for Using Analytics in the Talent Acquisition Process
Lee Frederiksen — June 7, 2018 Follow @hingemarketing — June 7, 2018 geralt / Pixabay You often hear that professional services are “all about the people.” That’s true. And it’s why talent acquisition is so important to the success of a professional services firm. Finding, attracting, and keeping good talent can make or break a … Continue reading Talent Acquisition: How to Develop an Effective Strategy for Your Professional Services Firm
At a time when the use of third-party data is under increased scrutiny, contributor Brian Handly touts the benefits of using your own. Brian Handly on April 27, 2018 In the battle for customer acquisition, data plays an important role in marketing strategy, along with a desired product and excellent creative. There’s also the … Continue reading Customer acquisition on social media — with your own data
Matt Salvetti — March 13, 2018 — March 13, 2018 Imagine this: you’re on a road trip and everything is going great – the windows are down, you’ve got great music playing, and only a few more hours to go before you reach your destination. Suddenly the car comes to a sputtering halt – “oh … Continue reading Private Equity Firms: 9 Reasons to Include Customer & Employee Feedback in the Acquisition Due Diligence Process
Hannah Swanson — February 15, 2018 — February 15, 2018 If customer acquisition were always easy, business would be a cakewalk. If acquiring new customers were simple, there would be no books, conferences or the need for B2B marketing organizations to develop a defined strategy. However, managing the costs and methods for customer acquisition and … Continue reading The 11 Common Symptoms of a Sick Customer Acquisition Strategy
Ji-A Min — November 17, 2017 — November 17, 2017 Jobvite recently published a survey on how recruiters feel about AI and automation in talent acquisition. In recruiting, artificial intelligence is being used to streamline or automate some part of the workflow, especially repetitive, high-volume, administrative tasks. Contrary to popular belief, the talent acquisition field … Continue reading What Talent Acquisition Wants From AI And Automation
In Part 3 of a series on the strategic marketing operations leader, contributor Debbie Qaqish discusses the challenges of finding the right talent and outlines three strategies to help you build a high-performing team. Debbie Qaqish on October 20, 2017 Part 1: Rise of the strategic marketing operations leader Part 2: DNA … Continue reading Closing the marketing skills gap: 3 talent acquisition strategies, Part 3
Stacey Rudolph — July 14, 2017 — July 14, 2017 McKinsey research shows that any SaaS company that grows at 20% has over 90% chance of extinction in the next 5 years. In other words, failure to attain at least a triple digit growth rate for software companies is not a good sign. So how … Continue reading The State of Customer Acquisition for SaaS Businesses [Infographic]
