Tag Archives: Acquire

Innovid will acquire TVSquared, bridging CTV and linear TV measurement and attribution

The deal aims at providing a single independent scalable standard for campaigns across traditional and digital TV. Chris Wood on February 7, 2022 CTV advertising delivery and measurement platform Innovid has entered into an agreement to acquire TVSquared Ltd., a global measurement and attribution platform for linear or “converged” TV. The deal is valued at … Continue reading Innovid will acquire TVSquared, bridging CTV and linear TV measurement and attribution →

Criteo negotiating to acquire IPONWEB

Marketing Technology

The commerce and media platform adds significant adtech capabilities. Kim Davis on December 10, 2021 Criteo, the commerce and media platform, has entered exclusive negotiations to acquire adtech company IPONWEB. The cost of the acquisition will be $ 380 million. The move is aimed at strengthening Criteo’s offering for the post-third-party cookie world. Criteo offers … Continue reading Criteo negotiating to acquire IPONWEB →

How Agencies Acquire Data And Their Greatest Needs

Agency Business

How Agencies Acquire Data And Their Greatest Needs by Laurie Sullivan , Staff Writer @lauriesullivan, July 1, 2021 Half of agencies participating in the study outsource data functions and cite this as a critical business strategy, with 59% of respondents saying data is important to the success of the organization, according to a study released this … Continue reading How Agencies Acquire Data And Their Greatest Needs →

Grow Fast: Acquire a Culture Fit Company

Growth Strategy

Rob Bellenfant March 6, 2021 mohamed_hassan / Pixabay Acquisitions usually happen for three reasons: revenue growth, to bring on new technology, or to capture a new audience. An experienced broker can advise you on the correct financial steps and checkpoints during your acquisition, but a company is more than their ledger. A company includes people … Continue reading Grow Fast: Acquire a Culture Fit Company →

To Have And To Hold: How Email Helps Retailers Acquire And Retain Customers

Customer Retention

To Have And To Hold: How Email Helps Retailers Acquire And Retain Customers by Ray Schultz , Columnist, December 7, 2018 Email is one of the main tools used by retailers to acquire new customers, according to How Investments In Customer Acquisition And Retention Lead To Strong ROI, a study by Retail Touchpoints. But it’s … Continue reading To Have And To Hold: How Email Helps Retailers Acquire And Retain Customers →

How to Design a Hiring Process That Will Help You Acquire Great Talent

Effective Hiring

Igor Gorbatko — February 7, 2018 Follow @igorbatkoGE — February 7, 2018 Image credit Have you ever wondered what drives success in business over the long run? Having the right idea, picking the right strategy or hitting the right timing? Sure, they all play a role, but there is something more fundamental that makes a … Continue reading How to Design a Hiring Process That Will Help You Acquire Great Talent →

How to (Not!) Acquire Customers Online

Customer Acquisition

Scott Barnett — January 15, 2017 Follow @scottabarnett— January 15, 2017 Online advertising is a massive market, and getting larger every year. Undoubtedly, the number of emails in your Inbox that stress how to best acquire customers online via advertising is also increasing. I recently got an email that had some of the following information: … Continue reading How to (Not!) Acquire Customers Online →

Alexa, can you acquire new customers for marketers?

Customer Acquisition

If smart assistants like Amazon’s Alexa make it easy to reorder products, how can brands get people to try out something new? Tim Peterson on January 6, 2017 The family of Amazon Alexa devices “Alexa, order ketchup.” “Okay. Would you like me to re-order Heinz –“ “Sure.” “– or would you like to try … Continue reading Alexa, can you acquire new customers for marketers? →

What Is Relationship Intelligence and How Do Companies Acquire It?

Relationship Development

Jody Glidden — November 9, 2016 — November 9, 2016 “We manage” doesn’t inspire much confidence, does it? Take the following interaction, for instance: Question: How do you attract and engage new clients while making sure your existing clients are happy? Answer: Oh, we manage. Sure, you won’t find many executives who would respond this … Continue reading What Is Relationship Intelligence and How Do Companies Acquire It? →

30 Proven Ways To Drive Traffic To Your Ecommerce Store: Acquire, Convert, and Bring People Back

eCommerce Strategies

by Andrew ScarbroughSeptember 22, 2016 The famous psychophysicist Dr. Howard Moskowitz once said: “There is no perfect Pepsi; just different kinds of perfect Pepsi for different groups of people.” His point is that every visitor that comes to your website is different –– bringing along with them various life experiences and points of view that … Continue reading 30 Proven Ways To Drive Traffic To Your Ecommerce Store: Acquire, Convert, and Bring People Back →