by Danny Wong Follow @dannywong1190September 14, 2016 We’ve all read the statistics that show how much more expensive it is to acquire a new customer than it is to increase revenue from an existing account, but this tenet is crucial for the survival of SaaS startups. SaaS organizations compete in a highly-technical arena and face … Continue reading How SaaS Companies Can Increase Average Account Values & Contract Sizes
Tag Archives: account
Why it’s time to re-evaluate your AdWords account structure
Many changes and new features have rolled out recently in AdWords, and columnist Frederick Vallaeys believes this is the perfect opportunity to review your account structure. Frederick Vallaeys on September 2, 2016 We’re now seeing many of the changes AdWords announced in May rolling out to all accounts. This is great news in terms of … Continue reading Why it’s time to re-evaluate your AdWords account structure
11 Ways to Save Money In Your PPC Account [Checklist]
by Erin SaginAugust 23, 2016 As a kid, I despised the very idea of “couponing”. When I complained that I was bored, my mom often put me to work with coupon books. I spent hours poring through them identifying products we used, clipping out the offers and organizing them alphabetically. The only thing worse than … Continue reading 11 Ways to Save Money In Your PPC Account [Checklist]
Why You Should Switch to an Instagram Business Account
by Azure Collier July 17, 2016 Follow @azurecollierJuly 17, 2016 Instagram recently started rolling out business profiles, and Constant Contact’s account was lucky enough to gain access to the new features last week. While there aren’t as many features available with an Instagram business account compared to business profiles on Facebook, Pinterest, LinkedIn, and other … Continue reading Why You Should Switch to an Instagram Business Account
Delete Your Account
by Laura Donovan July 8, 2016 Follow @thewordproJuly 8, 2016 There are over 2.3 billion active Social Media users (Brandwatch) and 80% of them prefer to connect with brands through Facebook (Hubspot). While Social Media has taken the world by storm, many business owners (and even marketing companies) find it difficult to understand how the … Continue reading Delete Your Account
Predictive data & ABM: How to move from account lists to account contacts
Columnist Scott Vaughan says combining your predictive efforts with an ABM approach can help you identify optimal accounts and drive desired results. Scott Vaughan on June 28, 2016 Predictive marketing holds tremendous promise, especially in identifying the optimal accounts and prospects to engage. According to the Aberdeen Group, B2B marketers are leaning into predictive … Continue reading Predictive data & ABM: How to move from account lists to account contacts
How I Amped Up My Twitter Account in 30 Days
by Taylor Stockwell June 22, 2016 Follow @stockwetJune 22, 2016 I’m going to confess something to you. It’s a bit embarrassing, but, I’m going to do it anyway. I’m a seasoned digital professional and I’ve been on Twitter since 2009. But, I had a “revelatory” Twitter experience about a year or so ago. At IBM, … Continue reading How I Amped Up My Twitter Account in 30 Days
18 Tips for Creating a Well-Optimized LinkedIn Account
by Andrew C. Belton June 12, 2016 Follow @abcpanotaryJune 12, 2016 LinkedIn is the world’s largest professional network with over 400 million members in over 200 countries and territories across the globe. It was created to connect the world’s professionals by providing them with the opportunity to make meaningful connections and find career opportunities. LinkedIn … Continue reading 18 Tips for Creating a Well-Optimized LinkedIn Account
6 Steps to Optimize Your Instagram Account for eCommerce
by Juliet Carnoy May 26, 2016 Follow @julietcarnoyMay 26, 2016 Are you wondering how to align social media and business goals? Instagram has over 300 million monthly users—that’s 17% of the US adult population. Over half (57%) of these users access the site on a daily basis. Six of the seven social media networks have … Continue reading 6 Steps to Optimize Your Instagram Account for eCommerce
How MeUndies gets people to buy products through its Snapchat account
Clothing brand MeUndies’ Snapchat account has been posting special links to product pages and notched 10% to 12% conversion rates. Tim Peterson on March 9, 2016 Courtesy Snapchat Facebook, Twitter, Pinterest and Instagram offer buy buttons to help brands push product sales through their platforms. Snapchat does not. But that doesn’t mean marketers aren’t able … Continue reading How MeUndies gets people to buy products through its Snapchat account
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