Tag Archives: Accelerates

Search-Based Retail Media Accelerates Search Market To $350B, ‘Traditional’ Still Dominates

Search-Based Retail Media Accelerates Search Market To $350B, ‘Traditional’ Still Dominates by Laurie Sullivan , Staff Writer @lauriesullivan, April 13, 2023 Search initially changed technology and the way marketers market. Now technology is changing search. Driven by the rapid acceleration of retail media, as well as new generative AI applications, total search spending is projected to … Continue reading Search-Based Retail Media Accelerates Search Market To $350B, ‘Traditional’ Still Dominates →

The Comoto Family of Brands accelerates omnichannel marketing with first-party data

Omni-Channel

Comoto’s director of omnichannel and e-commerce explains how the retailer is unlocking its marketing potential with first-party data. BlueConic on October 14, 2022 Retail is an ever-changing industry, but the last few years have been particularly disruptive. The COVID-19 pandemic triggered dramatic shifts in consumer behavior that left many retailers struggling to keep up. … Continue reading The Comoto Family of Brands accelerates omnichannel marketing with first-party data →

DISQO Acquires Feedback Loop, Accelerates Understanding Of Customer Experience

Acquisition

DISQO Acquires Feedback Loop, Accelerates Understanding Of Customer Experience by Laurie Sullivan @lauriesullivan, May 5, 2022 DISQO, a customer experience platform, on Thursday announced the acquisition of a software-as-a-service technology company that enables marketers to learn what consumers really think and feel about their brand’s products and services. The acquisition of Feedback Loop accelerates DISQO’s … Continue reading DISQO Acquires Feedback Loop, Accelerates Understanding Of Customer Experience →

How Digital Ad Spending Accelerates E-Commerce Growth, Why That Is Good For ‘Traditional’ Media

eCommerce Experience

How Digital Ad Spending Accelerates E-Commerce Growth, Why That Is Good For ‘Traditional’ Media by Joe Mandese @mp_joemandese, March 2, 2018 There were two essential pieces of intelligence about the media economy unveiled during WPP’s quarterly presentation to investors Thursday. You can find them on pages 39 and 43 if you want to download the … Continue reading How Digital Ad Spending Accelerates E-Commerce Growth, Why That Is Good For ‘Traditional’ Media →

Twitter Accelerates Second-Screen Push With TV Timeline Test

Twitter

The company is experimenting with hubs for live shows; if you tweet about one, you’ll be invited to enter a timeline dedicated to conversation about the program. Martin Beck on March 13, 2015 Twitter is experimenting with TV Timelines, a new second-screen experience that makes it easier to see tweets and media related to live … Continue reading Twitter Accelerates Second-Screen Push With TV Timeline Test →