by Matt BannerOctober 11, 2016 Previously on Sales Wars: Part 1 of our two part series “Going Above and Beyond With Your Email Marketing” emphasized the importance of personalizing and maximizing one’s email marketing strategy. This week—sales Jedi Matt Banner returns to share how this new and improved strategy can be used to take on … Continue reading Going Above and Beyond With Your Email Marketing [Part 2]
Going Above and Beyond With Your Email Marketing [Part 1] Matt Banner September 28 , 2016 Think back to the last time you sent an email, or even better, the last time you read one. It was pretty recent, wasn’t it? And yet, people keep trying to say that email marketing is dead. Here’s the … Continue reading Going Above and Beyond With Your Email Marketing [Part 1]
by Matt BannerOctober 3, 2016 Think back to the last time you sent an email, or even better, the last time you read one. It was pretty recent, wasn’t it? And yet, people keep trying to say that email marketing is dead. Here’s the Deal: Email marketing is far from dead. In fact, it is … Continue reading Going Above and Beyond With Your Email Marketing: Part 1 [Infographic]
Want to know more about Accelerated Mobile Pages (AMP)? Columnist Max Prin recaps a session from SMX Advanced 2016 featuring John Shehata of Condé Nast and Google’s Rudy Galfi, product manager for the AMP Project. Max Prin on June 30, 2016 Since the announcement of the project in October 2015, a lot has been … Continue reading AMP: Above and beyond
by Arnaud Breton December 3, 2015December 3, 2015 We all agree that email is an amazing channel to engage with our users (if not, start reading this). It’s a space where people get work done, communicate with their personal network and let brands in as well. On top of that, transactional emails drive four to … Continue reading Designing The Perfect Transactional Email: Going Above And Beyond With Templating
Lindsey PattersonOctober 13, 2015 Search engine optimization, or SEO, has proved over the years to be an elusive and fluid pursuit. As Google and other search engines are constantly changing their algorithms, the industry often contains more mysteries than it does concrete answers. Things have changed almost entirely since the early days of SEO. However, … Continue reading Want Better SEO Results? Focus Above the Fold!
Margot da CunhaJune 1, 2015 Did you know that 25 percent of consumers who complain to brands on Facebook or Twitter expect a response within an hour, according to HubSpot? This seems a bit unrealistic, right? Shockingly enough, it might not be. You’ll likely lose respect and loyalty from a client if their questions and … Continue reading 4 Steps To Go Above And Beyond In Social Media Customer Service
Howard J. SewellApril 26, 2015 “Above the fold” is a term that originated in the heyday of print advertising and direct mail. Generally speaking, it’s a principle of advertising design that suggests that advertisers, in order to engage the reader and drive that individual to act, should present key selling information in a location within … Continue reading Above The Fold Still Critical For B2B Email Design
