As Facebook begins rolling out its ‘View Ads’ tab on Pages, columnist Laura Collins discusses the ramifications for advertisers and how the new disclosure will affect ad transparency. Laura Collins on November 22, 2017 One of the foundations of Facebook advertising is the ability to segment your audience to serve relevant, tailored creative to … Continue reading What you need to know about Facebook’s new ad transparency
Allen Finn — November 21, 2017 — November 21, 2017 Question: What kind of advertiser doesn’t want their creative to sprawl down and across the entirety of a prospect’s search engine results page? Answer: A bad one. And how does one achieve such SERP dominance? Why, through ad extensions, of course! As most of you … Continue reading 3 Creative Ways to Use Ad Extensions (that Google Won’t Tell You About!)
Sandra Wrobel-Konior — November 19, 2017 Follow @sandricz — November 19, 2017 You’ve seen the PSD2 abbreviation a few times, you know that it’s related to payments, but have no idea what it stands for and how it could impact your business? At first glance, it might seem a bit complicated, but don’t worry — … Continue reading Things You Wanted to Know about PSD2
Chris Dunne — November 15, 2017 Follow @FeedbackExpress — November 15, 2017 Every seller on Amazon wants to be one of the best. Being at the top means more traffic, more sales, and a better reputation. And one of the most direct ways of getting there is having a great sales rank on your product. … Continue reading What FBA Sellers Need to Know About Amazon Sales Rank
Janet Fouts — November 8, 2017 Follow @jfouts — November 8, 2017 It’s not news that people search social media for reviews on purchases, hotels, restaurants and such, or that they ask their friends for recommendations. According to the Nielsen Trust in Advertising report, 83% of consumers world-wide trust recommendations from friends and family. 66% … Continue reading New Social Media Report, and What About UGC?
Kyle Weber — November 8, 2017 — November 8, 2017 I stop brushing. “She’s what?” I ask, pulling my toothbrush from my mouth. “She’s looking for a career change,” Kelly replies. “She’s looking for something in Social Media Management.” I spit into the sink. “She’s just gonna walk into a Social Media Management role, eh? … Continue reading Taking a Minute to Get Serious About Social Media Management
Bob Woods — October 31, 2017 Follow @bobwoods — October 31, 2017 If you’re in business and using social to build your sales, you may have heard of LinkedIn‘s Social Selling Index. In case you haven’t heard of it, or wonder what it really is, here’s LinkedIn’s take on it: The Social Selling Index was … Continue reading Adjust Your Thinking About LinkedIn’s Social Selling Index
Ana Gotter — October 26, 2017 Follow @ana_gotter — October 26, 2017 From a marketing standpoint, Twitter presents two enormous challenges: it’s difficult to stand out in users feeds, and the limited character count makes it difficult to get a full point across succinctly. Video can help tackle both of these challenges. Twitter video will … Continue reading Everything You Need to Know About Twitter Video
Garry Grant — October 24, 2017 Follow @seoinc — October 24, 2017 The Accelerated Mobile Pages project, also known as Google AMP is an open-source project designed to improve page speed on mobile devices. It was launched in February 2016 and studies show that websites using AMP technology load up to 85% faster than the … Continue reading What You Need to Know About Google AMP
Samantha Martin — October 17, 2017 Follow @Socially_Sam — October 17, 2017 I raised the question a few weeks back in a freelancers group about what didn’t we all miss about working for someone else. Despite the achievements of working for yourself, there are always the things you do miss about being in someone else’s … Continue reading 3 Things I Don’t Miss About Working For Someone Else
