By Clint Rainey March 29, 2023 As state and federal regulators turn up the heat on Google’s massive advertising business, the search giant is moving toward greater transparency about who runs ads on its various platforms. In a blog post Wednesday, Google explained that its “Ads Transparency Center”—the actual, unambiguous name of … Continue reading Google will be more transparent about ads amid growing Biden administration scrutiny
Talking About TV: Most Talk YouTube — Especially Younger Viewers by Dave Morgan , Featured Contributor, March 23, 2023 Nielsen just released the latest version of The Gauge, its monthly TV video viewing time-spent report of what Americans watch on their televisions across broadcast, cable (including satellite) and streaming delivery. One of the big headlines … Continue reading Talking About TV: Most Talk YouTube — Especially Younger Viewers
By Connie Lin March 22, 2023 If 2021 was the year that non-fungible tokens (NFTs) shot to the moon, and 2022 was the year they crashed back down to Earth, then 2023 might be the year that government officials finally begin to sift the wreckage. Regulatory bodies are zeroing in on crypto crimes like … Continue reading The IRS is confused about how to tax NFTs, and it needs your help
holiday America’s Still Hopped Up About Easter, Despite Rising Costs by Sarah Mahoney @mahoney_sarah, March 21, 2023 The National Retail Federation expects Easter-related sales to climb to $24 billion this year — a new record. That’s up from $20.8 billion last year, and the previous record of $21.7 billion in 2020. And while retailers like … Continue reading America’s Still Hopped Up About Easter, Despite Rising Costs
Explore data management platforms in depth — what they are, why they are important and their future in a privacy-focused landscape. Johanna Marmon on March 21, 2023 Consumers buying products and services across various online channels leave a trail of every digital marketer’s most important asset — data. But this of data is worthless if … Continue reading Why we care about data management platforms
The Future Will Be About Walled Gardens — And That’s OK by Dave Morgan , Featured Contributor, March 16, 2023 It seems you can’t read anything in the trades these days about the future of streaming video advertising without ominous warnings that something called “walled gardens” will dominate that future, that they are bad, and … Continue reading The Future Will Be About Walled Gardens — And That’s OK
“Marketers should know that — for FTC enforcement purposes — false or unsubstantiated claims are our bread and butter.” Constantine von Hoffman on March 1, 2023 As artificial intelligence hype spins ever higher, the FTC is warning tech companies against making unsubstantiated claims about AI. “We’ve already warned businesses to avoid using automated tools that … Continue reading FTC warns tech companies about over-hyping AI claims
By Shalene Gupta February 28, 2023 Right now, the stock market is sideways and it’s hard to know exactly what to do. Pull out and keep everything under a mattress? Stay the course and pray for better days? Fast Company spoke with people from four different generations (Gen Z, millennial, Gen X, and … Continue reading Four generations talk about their different investment strategies
By Connie Lin February 27, 2023 As cryptocurrencies have dog-paddled back to life after the industry hurricanes of last year, one token has been leading the pack: the Shiba Inu (SHIB) coin, which has been pumping on Twitter and Discord for weeks now. Its price has jumped nearly 60% since the start of 2023, outpacing … Continue reading What is Shibarium? Here’s everything to know about Shiba Inu’s shiny new toy
By Christopher Zara February 17, 2023 Big Oil loves them. So does Meta. Even Norfolk Southern Railway is a fan. We’re talking about stock buybacks, the perennially popular practice of companies scooping up their own shares on the open market. Buyback programs can be a hit with shareholders and executives, but they’re controversial. In … Continue reading Stock buybacks are still all the rage, and company executives can’t stop talking about them
