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TransUnion Rebrands Global Data Solutions, VP Of Global Brand And Marketing Talks About Strategy

Data Platforms

TransUnion Rebrands, Explains ‘Tru’ Strategy by Laurie Sullivan  @lauriesullivan, February 22, 2023 TransUnion has announced the rebrand of its global data-solutions business, combining thousands of business-to-businesses (B2B) product lines into seven. The move follows the acquisitions of Neustar and Sontiq in December 2021. The new name of the product group is Tru. The agency Bluegreen helped … Continue reading TransUnion Rebrands Global Data Solutions, VP Of Global Brand And Marketing Talks About Strategy →

How bias in AI can damage marketing data and what you can do about it

Artificial Intelligence Regulations

Mitigating bias in AI is essential for marketers who want to work with the best possible data. Here’s what you need to know Constantine von Hoffman on February 22, 2023 Algorithms are at the heart of marketing and martech. They are used for data analysis, data collection, audience segmentation and much, much more. That’s because … Continue reading How bias in AI can damage marketing data and what you can do about it →

We need to talk about Microsoft and Google’s underwhelming chatbot debuts

Career Evolution

  By Mark Sullivan February 13, 2023 In the world of generative AI, last week began with a fire drill. A rather harried-sounding member of Google’s communications staff was on the phone Monday morning explaining that her company would be announcing a new ChatGPT-like chatbot within the next couple of hours. This was the first … Continue reading We need to talk about Microsoft and Google’s underwhelming chatbot debuts →

Adam Neumann talked about Flow for a full hour, and we still don’t know what it is

WeWork

  By Clint Rainey February 08, 2023 Adam Neumann and Andreessen Horowitz have shared the very first public details about the WeWork cofounder’s new residential real-estate startup, Flow. In footage released this week, he spoke for 53 whole minutes with Marc Andreessen and David Ulevitch, another partner at A16Z—Flow’s main financial backer, which has sunk … Continue reading Adam Neumann talked about Flow for a full hour, and we still don’t know what it is →

What the latest college enrollment data says about the future of higher education

Education Evolution

  By Shalene Gupta January 24, 2023 Studies show that a college degree can add a million dollars to income over the course of someone’s lifetime. Brookings just released a new report on college enrollment disparities, which analyzes data from 15,000 students who were surveyed in 2009, then 2012 and 2016. Here are some of the key … Continue reading What the latest college enrollment data says about the future of higher education →

Questions to ask about conversion optimization platforms

Conversion Optimization

Have these questions ready for vendors, internal stakeholders and technology customers. Pamela Parker on February 2, 2023 Of all of the different types of marketing software, conversion optimization platforms are perhaps the easiest to justify. They are directly focused on delivering the business results you desire, whether you’re seeking to optimize white paper downloads, newsletter … Continue reading Questions to ask about conversion optimization platforms →

Why we care about compliance in marketing

Marketing Compliance

Complying with marketing regulations is paramount, as consumers — and governments — have become more privacy-conscious. Joe Stanganelli on January 27, 2023 Marketing laws and regulations are nothing new. Until relatively recently, marketing regulations rarely went beyond the realms of trademark, truth in advertising and similar areas of consumer protection. The 21st century changed much … Continue reading Why we care about compliance in marketing →

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