Twitter Sends Microsoft Letter About Unauthorized Data Use by Laurie Sullivan @lauriesullivan, May 19, 2023 Twitter CEO Elon Musk in April accused Microsoft of using the company’s data without permission to train its chatbot. Now the company has sent Microsoft CEO Satya Nadella a letter. The letter focuses on Microsoft’s unauthorized use of Twitter data … Continue reading Twitter Sends Microsoft Letter About Unauthorized Data Use
The Debate About Measuring What We Watch by Maarten Albarda , Featured Contributor, April 28, 2023 So the Advertising Research Foundation Audience x Science 2023 conference ended, and was immediately followed the next day by OpenAP’s briefing session for the joint industry committee that is attempting to “establish common standards for cross-platform measurement to enable … Continue reading The Debate About Measuring What We Watch
How U.S. Consumers Really Think About Online Privacy by Laurie Sullivan @lauriesullivan, April 21, 2023 Tinuiti found that 88% of respondents to its recent survey believe technology powered by artificial intelligence will heighten privacy concerns in the future. The findings from the third annual privacy study looked at attitudes that shape online behavior and preferences … Continue reading How U.S. Consumers Really Think About Online Privacy
By AJ Hess April 21, 2023 Few things spread across the internet as quickly—or solicit criticism as swiftly—as viral videos of upset CEOs. Recent examples include Andi Owen, president and CEO of MillerKnoll, whose leaked video berating employees for asking about their bonuses made the rounds this week. “Don’t ask about, What … Continue reading CEOs are throwing tantrums about productivity and return-to-office plans
Here’s how marketing automation works, why it’s key to delivering seamless customer experiences and some best practices to follow. Danni White on April 21, 2023 Marketing automation is quite literally that — the automation of specific marketing tasks so that they are accomplished more speedily and efficiently, creating the opportunity to deliver personalized and relevant … Continue reading Why we care about marketing automation
By Jessica Bursztynsky April 21, 2023 As many as 15 million people could lose their health insurance now that the U.S. is unwinding pandemic-era rules that required continuous Medicaid coverage. For gig workers who are impacted by the change, it’s vital that they’re ready to reaffirm eligibility, says Noah Lang, CEO of Stride … Continue reading What gig workers need to know about pandemic-era Medicaid expiring
Montana is about to become the first state to ban TikTok Karissa Bell @karissabe Montana is poised to become the first state to ban TikTok. The state’s legislature passed a bill requiring app stores to block the app in the state. The bill, which passed 54 – 43, will now head to Republican Governor … Continue reading Montana is about to become the first state to ban TikTok
Learn more about attribution modeling, what it is, different types of attribution modeling and how you can use it as a digital marketer. Danni White on April 14, 2023 Attribution modeling is what many marketers use to help determine the comparative value of a marketing or advertising channel. Understanding the value of these channels and … Continue reading Why we care about marketing attribution modeling
Google CEO Muses About The Future Of Search, How It Could Evolve by Laurie Sullivan @lauriesullivan, April 10, 2023 Google CEO Sundar Pichai Muses about the future of Google Bard, the commercial potential of large language models and LLM search, and the future of link-based search When asked whether link-based search — the dominant way people … Continue reading Google CEO Muses About The Future Of Search, How It Could Evolve
Artificial intelligence is shifting marketing approaches. Here’s what you need to know to stay up-to-date and prepare for what’s ahead. Tim Parkin on April 6, 2023 Love it or hate it, the artificial intelligence revolution is here. People can’t stop talking about ChatGPT, OpenAI and how AI will fundamentally change the world. Marketers everywhere are … Continue reading The end of marketing or a new beginning? The truth about AI
