Tag Archives: 2019

3 Demand Generation Trends to Watch in 2019

Kayla Hyrnyk — December 28, 2018 — December 28, 2018 Data Driving Personalization and Account-Based Marketing While Protecting Buyer Privacy Adobe announced that consumer demand for personalized content reached an all-time high in 2018, a theme that underscored some of the most prominent trends of the year. In this new world where 42% of buyers … Continue reading 3 Demand Generation Trends to Watch in 2019 →

Will Your Number of Instagram Followers Matter in 2019?

Instagram Engagement

Joe McCarthy — December 26, 2018 — December 26, 2018 Instagram is on pace for another record year of growth in 2019. With increasing saturation, many brands and influencers alike wonder if gaining Instagram followers actually matters. Follower count sometimes helps to give a brand or influencer legitimacy, but recently, it’s done the exact opposite. … Continue reading Will Your Number of Instagram Followers Matter in 2019? →

Using Data to Set Your 2019 Marketing Goals

Marketing Strategy

Janet Waring — December 25, 2018 — December 25, 2018 Have you written your marketing strategy for 2019? “Marketers who document strategy are 538% more likely to report success than those who don’t” (Business2Community, 2018). That is huge! And luckily, we have a great resource for writing a successful strategy. Data! It is time to … Continue reading Using Data to Set Your 2019 Marketing Goals →

7 Tips for Selling Your eCommerce Products Globally in 2019

eCommerce Strategies

Ashley Kimler — December 23, 2018 Follow @ashleykimler — December 23, 2018 If you are looking for a way to boost your profit and expand your reach, consider selling your e-commerce products to a global market. Moving from local to global is a big switch that scares a lot of people because they don’t know … Continue reading 7 Tips for Selling Your eCommerce Products Globally in 2019 →

3 Ways Data Will Influence Marketing Strategies in 2019

Marketing Strategy

Radzi Schmaus — December 18, 2018 Follow @radzitw — December 18, 2018 Technology is central to our ‘always on’ society. We interact with and depend on devices to make our increasingly complicated lives somewhat simpler. Devices that give marketers a constant direct real-time channel to connect with their audiences. The landscape of marketing and communications … Continue reading 3 Ways Data Will Influence Marketing Strategies in 2019 →

Digital Transformation Trends in 2019: What Can CMOs Expect?

Content Strategy

Bob Van Rossum — December 18, 2018 Follow @BobVR — December 18, 2018 We’re inching closer to the New Year which means for cutting-edge businesses, digital transformation will be a top priority. In fact, according to a Gartner survey, 62 percent of CEOs surveyed said they have a management initiative or transformation program to make … Continue reading Digital Transformation Trends in 2019: What Can CMOs Expect? →

14 Demand Gen Stats to Guide Your 2019 Strategy

Strategy

Kirsten Lyons — December 4, 2018 — December 4, 2018 Demand generation is a rapidly changing field, but it is also critically important to support the rest of your marketing activities further down the funnel. That’s why we put together these demand gen stats for you—to set your strategy up right so that your pipeline … Continue reading 14 Demand Gen Stats to Guide Your 2019 Strategy →

How to Create a Revenue Plan for Your Agency in 2019 [Part 3]

Business Planning

Karl Sakas — November 20, 2018 Follow @KarlSakas — November 20, 2018 Time to turn your revenue target into a revenue plan! An agency owner shared: “Once I know what my revenue goal should be, I need help making sure we have a plan in place to reach that goal.” Indeed! Part 1: Get 10 … Continue reading How to Create a Revenue Plan for Your Agency in 2019 [Part 3] →

6 Local SEO Predictions for 2019 and Beyond

SEO Local

Ashley Kimler — November 29, 2018 Follow @ashleykimler — November 29, 2018 What is local SEO? It is nothing but a very effective way to promote local business within a particular location. Whether you are trying to encourage your café or gym, this mechanism of SEO can prove to be practical and useful. It would … Continue reading 6 Local SEO Predictions for 2019 and Beyond →

5 predictions for B2B marketing in 2019

B2B Marketing

Connected data will be king and ABM will take over as a core platform but the tired old persona-based advertising will die in the coming year. Peter Isaacson on November 29, 2018 As we close out 2018, most of us have already been spending the last couple of months (at least!) thinking about 2019. And … Continue reading 5 predictions for B2B marketing in 2019 →