Columnist Jamie Pitman shares insights about the state of the local search industry from BrightLocal’s Local Search Industry Survey. Jamie Pitman on January 25, 2018 The local search landscape is a constantly evolving beast, regularly changing at the whim of Google My Business and, more and more these days, reliant on consumer reviews. As … Continue reading Local search industry optimistic about 2018 — but less likely to hire
By Liz Farquhar January 25th, 2018 As we all know, digital marketing is a vital piece of any successful marketing strategy. With internet usage in the U.S. estimated at 84% by a recent eMarketer study, digital channels continue to serve as a marketing platform with unrivaled reach and engagement potential for businesses. And while there isn’t … Continue reading The Most Important Digital Usage Statistics Impacting Marketing Success in 2018
Jomer Gregorio — January 23, 2018 Follow @JomerGregorio — January 23, 2018 The world of search engine optimization (SEO) is indeed ever-changing. From algorithm updates to new SERP features to more sophisticated search tools, we have seen a lot of developments and changes in the SEO field over the past recent years. These shifts in … Continue reading 6 SEO Trends To Watch Out for in 2018 [Infographic]
Wondering where to focus your efforts this year in order to gain an edge over your competitors? Columnist Jeremy Knauff has some ideas. Jeremy Knauff on January 23, 2018 We’re just about three weeks into the new year, and the momentum you establish now can easily set the pace for the rest of … Continue reading 3 SEO tasks to start 2018 off with a bang
Mark Irvine — January 23, 2018 — January 23, 2018 In the world of PPC, 2018 is going to get bonkers. Between Facebook making drastic changes to the News Feed and the “New AdWords Experience” set to become the only way to skin the cat, the rise of new ad platformsand the continuation of some … Continue reading 8 Real, Data-Backed Predictions for PPC in 2018
Let 2018 be the year you get proactive about online reputation management. Columnist Chris Silver Smith shares 10 tips to help you reduce the risks to your organization. Chris Silver Smith on January 22, 2018 In a reputation audit study I conducted with Digitalis UK last year, we found that out of 50 of … Continue reading Don’t let your organization be a sitting duck: 10 reputation management tips for 2018
Key ways to audit your campaigns so you can completely eclipse your 2017 Google Shopping performance. What a year 2017 was for Google Shopping, right? The real question is, though: How did your campaigns fare? Stellar? Decent? Mediocre? Regardless, the simple fact remains that it is now 2018 — a new year, which means renewed … Continue reading It’s 2018. Are your Google Shopping campaigns ready?
Thanks to AI and intent data, marketers have the opportunity to align with their sales teams better than ever before. Columnist Peter Isaacson outlines the steps marketers can take to get there. Peter Isaacson on January 19, 2018 One of the best things about my job is that I sit right near our … Continue reading Aligning with sales: Stop saying and start doing in 2018
Amy Huges — January 19, 2018 — January 19, 2018 It’s a New Year and a reason for a fresh start for some. From making new resolutions, looking for a job change or planning for new activities. Well, the job hunting process is one tough and competitive process. To stand out from the numerous candidates, … Continue reading 10 Resume Trends Every Job Seeker Has To Know To Be Successful in 2018
Warren Knight — January 19, 2018 Follow @warrenknight — January 19, 2018 Welcome to 2018. I have just come back from a holiday with my family in Tenerife where we celebrated a new year. Whilst out in Tenerife, I was thinking long and hard about what I wanted my first piece of content to be … Continue reading Make Think Digital First Your Mantra in 2018
