by Emily Carter June 22, 2016 Follow @grassrootsincJune 22, 2016 In the summer of 2015, Google updated their “local pack” results to only include three businesses. If you’re unfamiliar with “local pack” results, it reflects the number of company listings that are displayed in the results section when you type something such as “marketing companies … Continue reading How to Improve Local Search Ranking in 2016
by Michael Del Gigante June 21, 2016June 21, 2016 Digital marketing is both an art and a science. Marketing is an art, but the science behind its strategies determines conversions and closes. This is especially true in the B2B sector, where the target is high-level professionals who have their company’s bottom line on the line. … Continue reading 5 Digital Must-Dos to Align B2B Sales & Marketing for Better Business in 2016 [Infographic]
by Suzanne Hoenig June 22, 2016 Follow @SMHoenigJune 22, 2016 As part of our ongoing series of social media for today’s one-man-band marketers and those who love them, we’ve been looking at Instagram, both why and how to use it. Last week, we covered some of the benefits of marketing with Instagram. We’ll continue that … Continue reading Posting to Instagram for Small Biz Marketers: 2016 Social Media Series
by Bob Hutchins June 20, 2016 Follow @BobhutchinsJune 20, 2016 Whether you’re an experienced Facebook marketer or just looking to explore some creative ways to connect with your audience on the world’s biggest social network, a new infographic from Speechless Digital has got you covered. Check out eight creative ways to reach your audience on … Continue reading 8 Ways to Do Facebook Marketing In 2016 (INFOGRAPHIC)
How do you stand out from the competition in the digital marketplace? Columnist Jason Warnock outlines three commerce strategies to help brands meet their goals and win over consumers. Jason Warnock on June 21, 2016 Multi-channel. Big data. Personalization. These are just some of the words that have been used to describe best practices for … Continue reading Secrets for digital commerce success in 2016
For those managing search engine optimization for e-commerce websites, contributor Jayson DeMers has some advice for what to focus on to stay ahead of the competition. Jayson DeMers on June 15, 2016 Few types of online business can benefit from SEO more than e-commerce websites that allow for direct consumer transactions. Not only can … Continue reading 7 e-commerce SEO trends we’re seeing in 2016
By Barrie Smith June 15th, 2016 The world of online marketing and SEO appears to change overnight. We’re less than four months into 2016 and Google’s algorithm and search quality guidelines look a whole lot different than they did on New Year’s Eve last year. This list of changes made by Google this year are what … Continue reading 9 Changes Google Has Made That Affect SEO’s In 2016
by Sally Falkow June 15, 2016June 15, 2016 This list of the top 25 skills that can make you more marketable in 2016 and beyond was published on the Official LinkedIn blog. The data was gathered by analyzing all of the hiring and recruiting activity that occurred on LinkedIn in 2015 to find the 25 … Continue reading Top Skills for 2016 from LinkedIn
by Mehroz Khan June 14, 2016June 14, 2016 Online marketing is evolving rapidly. Each new year brings some changes in the marketing industry and its techniques. These changes are either ignored or get adopted by marketers, and early adopters get an edge over the competition who are destined to lag further and further behind. The … Continue reading 6 Must-Know Online Marketing Trends Of 2016
by Suzanne Hoenig June 14, 2016 Follow @SMHoenigJune 14, 2016 Last week, we looked at Instagram in the abstract — as something Margaret Atwood may have written at the turn of the century — and then, with a high-level geopolitical analysis — because I fancy the work that Stratfor and the like do for our … Continue reading Instagram Pros and Cons for Small Business Marketers: 2016 Social Media Series
