Link building for e-commerce sites can be a challenge, but it isn’t impossible. Columnist Christian Sculthorp shares tactics that you can use to acquire inbound links to your online store. Christian Sculthorp on August 29, 2016 With PPC prices increasing and Facebook becoming more competitive, organic search traffic can make or break an e-commerce site. … Continue reading 4 e-commerce link building tactics that still work in 2016
by Jackie CarneyAugust 26, 2016 Visual merchandising is a subset of retail merchandising that’s part art and part science. As a result of this dual nature, it seems to be constantly in flux, adapting to changes in taste and technology. For brands in brick-and-mortar locations, staying on top of visual merchandising trends is one key … Continue reading 5 Visual Merchandising Trends of 2016
by Roee Ganot Follow @RoeeGanotAugust 22, 2016 Brand monitoring is an important yet often overlooked aspect of online marketing. You might be doing a great job identifying the right keywords and employing the right strategies to rank for them, but if your customers are dissatisfied with your service and are widely sharing that dissatisfaction online, … Continue reading Top 10 Brand Monitoring Tools for 2016
by Sahail Ashraf Follow @TalcontentAugust 8, 2016 The world’s TV screens and web feeds are full of action from the Rio Olympics. This means plenty of excitement and competition. What it probably doesn’t mean this time around is a corresponding glut of coverage by brands online. This is because unless you’re a sponsor (and this … Continue reading Rio 2016: A Tricky Time For Brands On Social Media
by Kristen Dunleavy Follow @KristenWritesItAugust 6, 2016 In email marketing, there are no vacation days. Even during the dog days of summer, there are plenty of opportunities for revenue-boosting seasonal campaigns. Use these ideas to take advantage of these August 2016 seasonal events and holidays in your next email campaign. August 2016’s biggest event: the … Continue reading August 2016 Email Campaign Ideas
Columnist Andrew Shotland shares insights gleaned from a large-scale statistical analysis of local search ranking factors in Google. Andrew Shotland on August 2, 2016 Last month at SMX Advanced, Dan Leibson and I unveiled the results of what we believe to be the largest ever statistical study of Google’s Local SEO ranking factors. We … Continue reading How does Google’s local algorithm work in 2016?
August 3, 2016 This isn’t 2003, so why are you still marketing like it is? Have you ever received an email that you didn’t ask for? An email that was so obvious an attempt to solicit you, sent to your personal inbox, without your permission? How did that make you feel? A lot of business … Continue reading Market Your Business Like It’s 2016
Worried about showrooming? Don’t be! Columnist Sara Spivey says the opposite — consumers researching online before heading offline to shop — is taking off, and retailers need to take advantage of the trend. Sara Spivey on July 29, 2016 It’s no secret that shopping in the last decade has been an evolving journey between … Continue reading Consumers have spoken: 2016 is the year of “webrooming”
By Haris Bacic|2016-06-28T08:03:14+00:00July 29th, 2016|SEO|1 Comment When it comes to doing search engine optimization (SEO) for your website, there are many factors to consider. In order for SEO to be successful, you definitely need a solid strategy and game plan. However, you also need a way to track all the work and progress so … Continue reading Best SEO Tools for 2016
by Sara McGuire July 20, 2016 Follow @sara_mcguireJuly 20, 2016 Real life ruled the first half of 2016 but virtual reality will rule the second half. With the first half of 2016 under our belts, we can already see some major differences in the startup market from last year. For one, the frivolous apps boom … Continue reading This Infographic Reveals Top Startup Trends for 2016
