Steven Shattuck — October 30, 2016 Follow @stevenshattuck— October 30, 2016 Election years are hard on everyone (especially this most recent cycle). So it’s appropriate that the newest Millennial Impact Report is this year focused on how millennials’ cause engagement behaviors may change during an election year (having focused last year on the relationships and … Continue reading 4 Insights from the 2016 Millennial Impact Report
by Kara Jensen Follow @BopDesignSDOctober 26, 2016 Trends, preferences, and technology change and evolve over time. As we start to think about wrapping up 2016, our B2B web design team sat down to take stock of what we’ve seen over the past several months and analyze how web design has really evolved over the year. … Continue reading How Web Design Evolved In 2016: Simplify Or Perish
by Erin McElweeOctober 24, 2016 Before the technology to power online personalization was possible, brands were essentially forced to have a one-sided conversation with their customers and prospects. Strategy meetings went something like this (with special emphasis on to, of course): Our target market is X. How are we going to speak to them? Now … Continue reading What Does “Customer Loyalty” Mean for Ecommerce Brands in 2016?
by Maria Bailey, Columnist, October 21, 2016 It’s that time again when brands are looking for the silver bullet that will drive holiday sales and help them meet their goals for 2016. Unfortunately, many marketing teams set their plans in place back in the spring. I say unfortunately because in a time when social media … Continue reading What’s New For Holiday 2016
by Suzanne Hoenig Follow @SMHoenigOctober 20, 2016 I don’t know about your world, but in my personal experience, the use of social media as a marketing gimmick seems to be on the wane. That is, as a private user of various social channels, I’m seeing fewer come-ons, fewer automatic direct messages to new followers, fewer … Continue reading The Anti-Social Media Marketing Manifesto 2016
Shoe Carnival-SIM Partners case study shows how a mobile wallet can complement and even substitute for app downloads. Greg Sterling on October 14, 2016 Most retailers are gearing up for holiday sales, and that means many will be seeking to drive mobile app downloads. Most of them will fail. Among the top 25 US … Continue reading With holiday 2016 approaching, retailers need a mobile wallet strategy ASAP
Columnist Brian Massey says it’s not yet time to declare this the year of conversion optimization, but with the bevy of tools and resources at our disposal, the industry is inching ever closer to it. Brian Massey on October 6, 2016 This is the certificate I earned in November 2006 from completing the “Wizards … Continue reading Why 2016 is NOT the year of conversion optimization
by Kristen Dunleavy Follow @KristenWritesItOctober 1, 2016 Fall has officially arrived – and with it comes a slew of opportunities to connect with your subscribers. Remember, everything you do now sets the stage for your holiday campaigns. Take advantage of these October 2016 holidays and themes to grab engagement now, and get better results in … Continue reading October 2016 Email Campaign Ideas
As the online holiday shopping season begins, columnist Andrew Waber analyzes e-commerce Facebook advertising trends to help you map out your own campaign strategies. Andrew Waber on September 14, 2016 For e-commerce marketers looking to capitalize on the largest shopping season of the year, online advertising becomes a game of inches. While the underlying motivations … Continue reading The stat-backed holiday advertising tips to know for 2016
by Joe Escobedo Follow @RealJoeEscobedoAugust 16, 2016 So you live in a town where cows outnumber people. Does that mean you can’t be a successful writer? Of course not! These 8 writers prove that you don’t need to be from a big city to be a big-time writer. Read below to find out who made … Continue reading 8 Small-Town Writers You Should Follow in 2016
