Maribeth Ross November 19, 2014 You know, for marketers, this is a really relaxing time of year, what with the upcoming holidays, temperatures dropping, and year-end revenue numbers to hit. Oh, and all that measurement we need to wrap up to show off our good work in 2014. Oh, right, and there’s that pesky need … Continue reading Planning for 2015: Stop Making Stuff to Make Stuff
By David Alves November 17, 2014 Novemberitis has hit hard and if you’re wondering why you’re feeling demotivated with a possible early onset of social media and digital fatigue, well, that’s because the year’s over and thank goodness for that. So, doing my best not to write a “Predictions for 2015 in … Continue reading 8 things you need to think about for your 2015 digital marketing strategy
By Katrina Pfannkuch, Published November 14, 2014 One of the biggest advantages of online marketing in a tight, competitive market is a company’s ability to quickly produce and distribute relevant, timely content that grabs the attention of customers. And now that 2015 is just around the corner, many marketers are reviewing their successes and failures … Continue reading 10 Stats That Will Impact Your 2015 Content Strategy
By Gerry Moran, Published November 11, 2014 Forrest Gump tells us “Stupid is as stupid does.” Well, if that is the case then we should stop being stupid with our annual content marketing planning. Rather, the new quote should be “Simple is as simple does.” Simplification is the new innovator. Simplification is the new disruptor. … Continue reading 7 Must-Read Tips To Simplify Content Marketing Planning In 2015
By Frederic Gonzalo, Published November 10, 2014 I know, it’s always a tricky thing to (try to) predict the future but it’s also a fun exercise. It’s a sound way to reflect about the past year and seeing bits and pieces that amount to, sometimes, an upcoming trend. With the social and mobile web and … Continue reading 5 Digital Marketing Trends for 2015
by Heba Hosny November 10th, 2014 How are you planning to align your 2015 content marketing strategy to your overall business objectives? How can you make the most out of your hits and misses in 2014 when crafting your content marketing plan for 2015? What are the key trends of content marketing in 2015 that … Continue reading How to Master the 4Ps of Content Marketing in 2015
By Lucy Hardaker, Published November 7, 2014 Excited to get your 2015 content marketing budget and plans signed off? Us too! 58% of B2B marketers are planning to increase their content marketing budget over the next 12 months. But with more budget, comes more content – 70% of B2B Marketers are creating more content than … Continue reading 2015 Content Trends: Top Tips for Spending Your Budget Wisely
By Lucy Hardaker, Published November 7, 2014 While B2B Marketers love a challenge, over half of all marketers report of having responsibilities in 7 out of 10 other areas of marketing. We’re a busy bunch and we know that (although we do try) we can’t wear every hat in the marketing box. If you’re planning … Continue reading Build Your Team of B2B Marketing Rockstars for 2015
By Scott Gillum, Published November 7, 2014 The 2015 planning season is upon us. It’s the time of year when the C-Suite is busy sharpening their elbows to ready themselves for the budget brawl. To help arm marketers for this blood bath, I’ve pulled together benchmarks and/or research needed to defend and win marketing dollars. … Continue reading 5 Key Tips and Data Points to Defend Your 2015 Marketing Budget
By Bobbie Wasserman, Published November 5, 2014 It’s that time of year again…business and marketing budgeting time. Whether you are an active officer in a C-suite or are trying to figure out the communication needs of your small and growing business, one of the most important line items is public relations. How much money will … Continue reading The Marketing Budget Buzz for 2015
