Tag Archives: Marketing

Governing AI: What part should marketing play?

AI Marketing Tools

With artificial intelligence (AI)/machine learning (ML) models being developed for all kinds of marketing problems, what part should marketing play in developing and monitoring the applications that serve them? Theresa Kushner on August 9, 2022 If you have an artificial intelligence program, you also have a committee, team, or body that is providing governance over … Continue reading Governing AI: What part should marketing play? →

Study: Marketing automation teams mired in execution, neglecting strategic priorities

Marketing Automation

A study of Marketo users shows nearly 75% of respondents execute more than 30 campaigns in a year and 74% manage a team of 0-3 employees.  Vivien Leung on August 8, 2022 A recent study of senior Marketo managers reveals their marketing automation teams are small, highly productive and focus predominantly on executing campaigns.  Nearly … Continue reading Study: Marketing automation teams mired in execution, neglecting strategic priorities →

Managing the unpredictable: Getting marketing, sales and operations aligned

Marketing Tools

Supply chain uncertainty requires marketing, sales and operations to align despite differing goals and incentives. William Terdoslavich on August 2, 2022   Online shopping is like magic to the customer. Click on a few links, and the purchased item appears on your doorstep in a day or two — thanks to the supply chain. For … Continue reading Managing the unpredictable: Getting marketing, sales and operations aligned →

Creating Genuine Human Connections Is ‘Unspoken’ Secret To Marketing Success

Marketing Strategy

Creating Genuine Human Connections Is ‘Unspoken’ Secret To Marketing Success by Ashley Cooksley , July 29, 2022 Too often, marketers undervalue the power of genuine connections, instead emphasizing straightforward ROI and stats they can cite. Sometimes brands forget that they’re dealing with—or rather, speaking to—real people living their everyday lives. People use social media for … Continue reading Creating Genuine Human Connections Is ‘Unspoken’ Secret To Marketing Success →

Getting started with the Agile Marketing Navigator: Team Improvement

Marketing Agility

Team Improvement sessions should be conducted by and for the team. Here are the benefits. Stacey Ackerman on July 28, 2022 Team Improvement vs. Retrospective: Same meaning, different emphasis Team Improvement is a collaborative session for team members to look at continuous improvement. The goal is to find a small action item that the team … Continue reading Getting started with the Agile Marketing Navigator: Team Improvement →

What is marketing performance management and how can it help you?

Marketing Performance

MPM’s help marketers allocate future spend and bring it in line with business goals. Pamela Parker on July 25, 2022 One of marketing’s greatest challenges is proving its value to the business. Without demonstrable proof that marketing initiatives are driving business results, marketers’ budgets are easy pickings for leaders seeking to improve profitability or just … Continue reading What is marketing performance management and how can it help you? →

Getting Started with the Agile Marketing Navigator: Team Showcase

Marketing Agility

Agile marketers should bring the team together regular to showcase wins and learn quickly from losses. Stacey Ackerman on July 21, 2022 We recently introduced you to Agile Marketing Navigator, a flexible framework for navigating agile marketing for marketers, by marketers in the article A new way to navigate agile marketing. The navigator has four … Continue reading Getting Started with the Agile Marketing Navigator: Team Showcase →

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