Tag Archives: Marketing

3 ways MOps can bridge the gap in marketing analytics

Marketing Operations

Marketing operations teams hold the key to proving marketing ROI and bridging knowledge gaps within organizations. Brooke Bartos on October 6, 2023 Marketing has always been challenged to demonstrate impact on pipeline and revenue — and it hasn’t gotten easier. Success metrics have evolved beyond impressions, opens, and click rates, with privacy changes like Apple … Continue reading 3 ways MOps can bridge the gap in marketing analytics →

Best of the Bot: Identifying the latest trends in digital marketing

Digital Marketing

Best of the Bot: Identifying the latest trends in digital marketing See how MarTechBot responds to a prompt; and how the prompt could be improved. MarTechBot on October 4, 2023 Best of the Bot showcases MarTechBot’s responses to prompts submitted by readers. The language model is based on content from MarTech layered on top of ChatGPT. The … Continue reading Best of the Bot: Identifying the latest trends in digital marketing →

The ethics of AI-powered marketing technology

Artificial Intelligence Ethics

The rise of AI in marketing technology brings ethical questions to the forefront. Here’s how marketers can balance innovation and privacy. Megan Michuda on September 29, 2023 Marketers have long used technology and data to target their audiences effectively. AI has now enhanced this capability, but it also raises ethical concerns. How can marketers balance … Continue reading The ethics of AI-powered marketing technology →

How to boost marketing engagement with behavioral science triggers

Marketing Engagement

Create marketing messages that trigger your customers’ decision-making shortcuts and increase the likelihood they engage and respond. Nancy Harhut on September 28, 2023 You can spend a lot of money trying to increase the results of your marketing communications. But you don’t have to. If you have a halfway decent marketing martech stack and follow … Continue reading How to boost marketing engagement with behavioral science triggers →

Marketing AI blueprint unveiled at The MarTech Conference

Marketing AI

A look at how marketers can review and adopt generative AI tools in a repeatable way during this “transformational” time. Chris Wood on September 27, 2023 Marketers now have a blueprint to adopt new AI technology thanks to Shawn Goodin, principal martech strategist at technology services and digital transformation leader Capgemini. Goodin unveiled the marketing … Continue reading Marketing AI blueprint unveiled at The MarTech Conference →

The 3 Rs of marketing automation: Relevance, response and ROI

Marketing Automation

Uncover the transformative power of marketing automation to elevate your ROI, nurture leads and create unforgettable customer journeys. Stephanie Trovato on September 26, 2023 Have you ever noticed how Netflix just gets your binge-watching habits? That’s personalization at its best. Your customers crave that level of precision in marketing. By mastering the three Rs of … Continue reading The 3 Rs of marketing automation: Relevance, response and ROI →

Why you’re not getting credit for your marketing efforts — and how AI can help

Marketing AI Technology

Are your exceptional marketing efforts going unnoticed? Explore how AI can help turn the tide in your favor. Theresa Kushner on September 25, 2023 “It was a great quarter,” the senior executive said as he raised his glass to toast the winning district sales manager. “You guys did me proud.”  The company had just made … Continue reading Why you’re not getting credit for your marketing efforts — and how AI can help →

3 ways marketing automation drives cross-functional alignment

Marketing Automation

Marketing automation is the glue that keeps campaigns and teams together throughout the organization. Here’s how. Chris Wood on September 20, 2023 Marketing automation platforms (MAPs) save time by automating campaign processes. They are also a centralized place where different teams work together to forge cross-functional alignment. Here are three areas where this is happening. … Continue reading 3 ways marketing automation drives cross-functional alignment →

How to balance core marketing automation functions with innovation

Marketing Automation

Here are three areas where marketing automation leaders can find balance between consistency and the ability to transform. Chris Wood on September 19, 2023 Marketing automation leaders are faced with a big challenge: How to add new technologies that provide fresh ways of executing campaigns and engaging customers while maintaining the quality of older approaches. … Continue reading How to balance core marketing automation functions with innovation →

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