Tag Archives: Marketing

Measuring marketing incrementality: Best of the MarTechBot

Marketing Technology AI

See how the MarTechBot responds to a prompt and how the prompt can be improved. Today: Marketing attribution for social media and email campaigns. MarTechBot on December 2, 2024   Best of the MarTechBot showcases the MarTechBot’s responses to prompts submitted by readers. See more about how marketers are using MarTechBot here. The language model is based on content … Continue reading Measuring marketing incrementality: Best of the MarTechBot →

GenAI must win consumer trust if it is going to transform search marketing

Generative AI

A Semrush report outlines changes in online search since the introduction of ChatGPT kicked off the generative AI frenzy, Constantine von Hoffman on December 2, 2024   Generative AI is making inroads in search marketing, but it needs to win consumer trust if it wants to become a “Google killer,” according to a new study … Continue reading GenAI must win consumer trust if it is going to transform search marketing →

What you need to know about the dark side of AI marketing

AI Marketing Tools

The prevalence of AI-powered beauty filters on social media, for instance, can foster unrealistic ideals and trigger depression. BY The Conversation Artificial intelligence is revolutionizing the way companies market their products, enabling them to target consumers in personalized and interactive ways that not long ago seemed like the realm of science fiction. Marketers use AI-powered algorithms … Continue reading What you need to know about the dark side of AI marketing →

Stop killing customer engagement with assembly-line marketing: Embrace position-less marketing by Optimove

Customer Analytics

Position-less marketing is the way marketers execute at scale free from marketing assembly line constraints. Optimove on November 20, 2024 Many companies divide marketing responsibilities across multiple specialists: graphic designers, social media managers, marketing operations managers, content marketers and email marketers, to name a few.  In this setup, each person contributes a small part of … Continue reading Stop killing customer engagement with assembly-line marketing: Embrace position-less marketing by Optimove →

How to use AI and automation to organize your content marketing

AI Automation

Great content marketing requires more than a color-coded calendar. Learn how to create a flexible, budget-friendly system to keep you organized. Paul Fleming on November 20, 2024   In the fast-paced world of marketing, it’s easy to get distracted by the newest technology trends. However, amidst the excitement, we don’t want to overlook the marketing … Continue reading How to use AI and automation to organize your content marketing →

How marketing data can make your performance review go from stress to success

Marketing Data

Make performance reviews productive and stress-free by aligning on metrics, focusing on baselines and setting actionable goals. Mike Ruff on November 20, 2024   It’s performance review season again. This is meant to be a time of introspection and improvement, but for many, it’s also a time of high anxiety and stress. Data-driven marketers can … Continue reading How marketing data can make your performance review go from stress to success →

Use conversion rate as your key email marketing metric

Email Marketing Metrics

Conversion rate is an under-utilized marketing metric. Here’s how you can use it to understand and optimize list growth, engagement and bottom-line performance.  Jeanne Jennings on November 18, 2024 Many marketing teams are missing out because they think that conversion rate is just one metric. It’s not.  Conversion rate (CR) is the Swiss army knife … Continue reading Use conversion rate as your key email marketing metric →

4 tips for helping your email marketing team stay organized

Email Marketing

Organization is the unsung hero of email marketing success, and it’s especially important during the busiest times of the year. Ryan Phelan on November 15, 2024    A lot is going on this month. The U.S. elections are finally over, you’re knee-deep in organizing your Thanks/Friendsgiving and you’re executing on your holiday strategy. How you … Continue reading 4 tips for helping your email marketing team stay organized →

How marketing leaders can transform marketing from a support function to a growth driver

Marketing Tools

Marketing should be positioned as a strategic driver of growth and long-term value. How do you make that happen? Shiv Gupta on November 13, 2024   The decline of marketing as an influential business function is well documented. Among C-suite roles, chief marketing officers (CMOs) are the least likely to advance to the CEO spot … Continue reading How marketing leaders can transform marketing from a support function to a growth driver →

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