Dan Moyle August 11, 2020 As digital marketing continues to grow and take over market share from traditional marketing, many marketing managers and small business founders are asking how much they should be spending on digital marketing. The U.S. Small Business Administration suggests allocating 7-to-8% of your gross revenue to marketing. Then you spend 50% … Continue reading How Much Should I Expect to Spend on Digital Marketing?
Where should multi-location local business focus their energies and how should they deploy tools to help? Pamela Parker on August 14, 2020 What goes into a successful local marketing campaign? Best practices that have emerged focus on these five campaign elements: Listing management. Local SEO. Local landing pages. Reputation management. Paid search and social media. … Continue reading The 5 critical elements for local marketing success
The Mega List of 50 Referral Software Solutions That Will Grow Your Word-of-Mouth Marketing Image Source To say that there are a lot of referral marketing tools out there would be an understatement. From Enterprise solutions to niche-focused tools, utility and prices range vastly based on the size of your business and your use case. … Continue reading The Mega List of 50 Referral Software Solutions That Will Grow Your Word-of-Mouth Marketing
But 77% of multi-location brands complain executing locally at scale is very challenging. Greg Sterling on August 12, 2020 When people hear the phrase “local business” they tend to think of mom and pop stores. But national brands like Chipotle, Anytime Fitness, Home Depot, Macy’s and Walmart are also local businesses because they exist in … Continue reading Majority of chains call local-digital marketing an ‘untapped opportunity’
And sets itself measurable goals. Rodric Bradford on August 13, 2020 As influencer marketing plays an ever more vital role in engaging customers for brands, MSL, the public relations and influencer marketing agency within Publicis Groupe, has made a series of measurable commitments to address the inequalities within the influencer marketing space, focusing specifically on … Continue reading Agency commits to equality in influencer marketing
Tommy Wyher August 9, 2020 Digital marketing has changed immensely in the last decade. There have been a multitude of changes in tactics along with Google’s search engine algorithms. Low-quality content that has been referred to as “clickbait” has stopped generating the results it once had. Consumers are becoming pickier in terms of what they … Continue reading Trends That Will Continue to Stay Relevant in Digital Marketing
Kristin Zhivago August 7, 2020 I’ve been defining the customer’s Mindset as the desires, concerns, and questions that they have when they set out on their buying journey. These desires, concerns, and questions are top of mind for them, and if you don’t address these burning issues, immediately, they will click away. That’s one thing … Continue reading Why is Mindset-Driven Marketing So Important For Your Digital Marketing?
Dan Fries August 7, 2020 Have you ever thought about combining your social media marketing strategy with email marketing? After all, social media marketing is excellent for widening reach, and email marketing is an equally awesome tool to convert those people you’ve reached from being leads to becoming actual customers. So if you merge the … Continue reading How Small Business Owners Can Integrate Social Media Marketing and Email Marketing to Generate Better Results
Laura Donovan August 5, 2020 geralt / Pixabay Five trends to incorporate into your Digital Media Marketing Strategy for the remainder of 2020 and in 2021. · Google Verified Listing for Local SEO Crucial Local results will show in a user’s search when they are searching for businesses near their location. Improving your business’ local … Continue reading 2020/2021 Digital Media Trends to Work into Your Marketing Strategy – Online Search
Tom Wozniak August 3, 2020 Video is widely recognized as one of the most powerful tools for marketing and communication. Having put together various types of video marketing programs for multiple companies over the years, I’m a big believer in the effectiveness of video as a tool in your content marketing program. Below are four … Continue reading 4 Ways to Add Video to Your Marketing Strategy
