Wendy Marx September 21, 2020 B2B video marketing has raised a few eyebrows in recent years. Some find it hard to picture B2B CEOs scrolling through video on social media or surfing YouTube, especially to view business-related content. So we have to ask the question: Is video B2B marketing a viable tactic for your strategy? … Continue reading How to Boost Your Strategy with B2B Video Marketing
Sumeet Anand September 18, 2020 To swim in the ocean, you either need to be a fish or learn how to act like one! You might find the above statement funny, but it rather holds very implicit importance. If your business ideologies are directed towards brand awareness, an ever-growing customer pool, registering record-breaking sales, and … Continue reading How to Grow Your Business Using Social Media Marketing
Jock Breitwieser September 16, 2020 In a previous article, we described some key considerations for managing social media during – and after COVID-19. As the ongoing COVID-19 crisis continues to push people to stay inside their homes, brick & mortar businesses are also taking their share of the damage due to the closures. But what … Continue reading How Digital Marketing Helps Businesses During the Global Pandemic
Bob Van Rossum September 16, 2020 As organizations face the new normal, the need to drive marketing ROI has never been more important. The success of your brand heavily relies on having the best marketing team. Therefore, marketing leaders need to change the way they look at talent acquisition. What is the best way to … Continue reading How to Recruit Top Marketing Contractors in a Borderless World
Implementing agile marketing in the planning process results in better internal communications and client relations. Rodric Bradford on September 16, 2020 With the agile method becoming of increased interest to marketing teams, especially at the enterprise level, many marketers are still wondering how they can implement agile into their strategic planning and marketing cycles. “Agile … Continue reading How to take an agile approach to strategic marketing planning
Liz Papagni September 16, 2020 Part 1 When considering the use of social media marketing for their B2B brand, many either dismiss the idea entirely or plan a limited posting schedule simply for exposure. After all, the rest of the world is using social media—and by “rest of the world” we mean 3.96 billion people, … Continue reading How to Leverage Digital Marketing for B2B: Part 2
Shane Barker September 15, 2020 Do you leverage content marketing to build your brand? Yes? Good thinking. Content marketing can help you cut through the noise and be heard by relevant audiences. But are you satisfied with your content marketing results? Can you call your content marketing “successful”? Barely one-third of marketers can. If you … Continue reading How to Do Content Marketing like a Pro
Viral Nation Launches Cross-Platform Influencer Marketing Tool by Laurie Sullivan @lauriesullivan, September 15, 2020 Viral Nation, an influencer marketing network, has officially launched Influsoft, a software-as-a-service platform, to help identify and track activations around influencer marketing. The platform combines analytics and campaign management tools to give marketers support for campaigns running in YouTube, Facebook, Twitch, … Continue reading Viral Nation Launches Cross-Platform Influencer Marketing Tool
Liz Papagni August 28, 2020 Many B2B companies tend to believe that most of the digital marketing techniques that are popular right now tend to work only for B2C brands. It’s true that Instagram is pretty powerful for sharing new products with potential buyers, and influencers seem more effective when they have physical … Continue reading How to Leverage Digital Marketing for B2B: Part One
Jared Atchison September 15, 2020 If you’re like other business owners, you want to find success. We all dream of creating and operating a thriving company one day, but getting there is a journey. It all starts with your customers and the industry where you work. Failure to understand how your audience and industry co-exist … Continue reading How to Discover Internal Marketing Success Gaps
